Presentation done earlier today at the Savannah Area Chamber Small Business Luncheon. We received your questions at the last luncheon and this presentation are the answers! Video on slide 3 can be found at http://www.youtube.com/watch?v=QUCfFcchw1w&list=UULC9cX5GntaQmTSF6hTqrzA&index=8

2. Social Media is
NOT a FAD
It’s a Fundamental
Shift in the Way
We Communicate.
2

4. Visit Savannah is Social
1. Ranked #1 DMO on Twitter
2.
92,000+ Facebook Fans
3. 23,000+ Twitter Followers
4. 23,000+ Pinterest Followers
5. 4,100+ Instagram Followers
4

5. Visit Savannah is Social
5

6. Visit Savannah is Social
6

7. Social Media Success
1. Branding
2. Establish a voice and be consistent
3. Involve your customers
4. Timely response
5. Keep people talking
6. Try new things
7

9. Content Creation
Works for all Social Networks
Share and Share Alike
✦ Images
✦ Upcoming Events
✦ Trivia about your brand
✦ Employee profiles
✦ Industry news
✦ Blog posts

10. Content Creation

11. Content Creation

12. Getting More
‣ Be a familiar voice
✦ Talk to your Fans and
Followers as if they are
sitting next you.
✦ Answer all inquires timely
and honestly.
‣ Ask Open Ended Questions
✦ Then join in the
conversation.

13. More Interactions?
‣ Reward your Fans/Followers
‣ Offer exclusive discounts or contests
‣ Serve-up dynamic content
‣ Have a conversation

14. Tools & Tricks
‣ Use a Social Media management application
✦ Tweetdeck
✦ Hootsuite
✦ Sprout Social
‣ Plan ahead
✦ Identify all future events
✦ Make a calendar
✦ Schedule posts

15. Tools & Tricks
‣ Monitor Searches
✦ For your brand/company
✦ Key words
✦ Foursquare check-ins
✦ Instagram photos
‣ Best trick?
✦ Be authentic
✦ Be real

17. (Amy’s) Content is king…

18. (Amy’s) Content is king…

19. How not to increase
Facebook Fans…

20. Increase FB Impressions
• Optimize your content strategy
• Post at high traffic hours
• Promote your posts for
exposure
• Target existing fans & their
friends

21. Increase Fans on Facebook
‣ Set a budget for the campaign.
‣ Determine what your message will be.
‣ Know who you’re targeting.
‣ Encourage action with your headline & ad copy.
‣ Grab attention with a compelling image or video.
‣ Measure performance and adjust copy, photos or even
your page for better results.

22. Targeting Options

23. Always Advertise to Friends

24. Campaign Management

25. Promoted Pages

26. Effective Advertising
‣ CPM = Cost Per Thousand ‣ CPC = Cost Per Click
‣ Blasts your message to ‣ Runs until budget is used,
everyone you target, but you only pay if users
regardless of clicks. click.
‣ Good for short term ‣ More efficient for driving
marketing promotions. leads/revenue.

27. Best Use for LinkedIn
‣ Prospecting clients via mutual friends.
‣ Become a thought leader in Group forums.
‣ Offer targeted solutions to clients.
‣ Screening before a cold call.
‣ Tap into Gen-Y customers.
‣ Target decision makers with ads.

29. Top Reasons to Use
Social Media
1. Generates exposure for your business
2. Increases traffic/subscribers/opt-in list/qualified leads
3. Results in new business partnerships
4. Improves search rankings
5. Conversations are already happening
6. Helps sell products & services
7. It’s simple & cheap
8. Establishes a one-on-one relationship with your customer
9. Establishes yourself as an expert in your destination
10. Success can be measured
29

30. Learn More…
‣ Mashable.com
‣ SocialMediaToday.com
‣ SocialMediaExaminer.com
‣ LinkedIn.com Groups
‣ LinkedIn Today (Subscribe to Marketing & Advertising)
‣ Clickz.com
‣ SearchEngineLand.com
‣ SearchEngineWatch.com

31. Contact Us
Melissa
Yao
Chief
Marke>ng
Officer
MYao@VisitSavannah.com
Amy
Brock @MelissaYaoHille Zeek
Coleman
Social
Media
Manager Interac>ve
Marke>ng
Manager
ABrock@VisitSavannah.com ZColeman@VisitSavannah.com
@Amy_Brock @ZeekColeman