Vezzoli system design for sustainable energy for all nanjing_(37)_2014.05

Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
The International Conference on Frontiers of Design and
Manufacturing – ICFDM 2014
INTERDISCIPLINE, INNOVATION AND LEADERSHIP
Nanjing, China
May 23rd – 25th, 2014
SYSTEM DESIGN FOR SUSTAINABLE ENERGY
FOR ALL
the Learning Network on Sustainable energy
systems
carlo vezzoli
politecnico di milano . Design dept. . DIS . school of design . Italy
founder of LeNS international, Learning Network on Sustainability
head of LeNSes, Learning Network on Sustainable energy system

Carlo Vezzoli
. Distributed Renewable Energy (DRE): key leverage for
a sustainable development
. Product-Service System (PSS): promising
offer/business model for a sustainable development
. (RH) Sustainable Product-Service System (S.PSS): a
promising model for Distributed Renewable Energy (DRE)
. LeNSes the Learning Network on Sustainable energy system
CONTENTS

Carlo Vezzoli
. Product-Service System (PSS) design for
Sustainability: an emerging design role (LeNS)
. (DRH) System Design for Sustainable energy for all: a
research hypothesis for a new design role (LeNSes)
CONTENTS
. LeNSes the Learning Network on Sustainable energy systsem

Carlo Vezzoli
. Product-Service System (PSS) design for
Sustainability: an emerging design role (LeNS)
. (DRH) System Design for Sustainable energy for all: a
research hypothesis for a new design role (LeNSes)
CONTENTS
. LeNSes the Learning Network on Sustainable energy systsem
. SUNRIDE: a pilot implementation

Carlo Vezzoli
.LENSES THE LEARNING NETWORK ON
SUSTAINABLE ENERGY SYSTEM

Carlo Vezzoli
Multipolar & open network for curricula and lifelong learning capacity
development on Design for Sustainable Energy system for all
Polimi
Politecnico di Milano, DESIGN
Department, Italy (coordinator)
TU Delft
Delft University of Technology, the Netherlands
CPUT
Cape Peninsula University of Technology, South Africa
+ Local company (associate)
MAK
Makerere University, Uganda
UOB
University of Botswana
UONBI
University of Nairobi, Kenya
Brunel
Brunel University, School of Engineering &
Design, United Kingdom
3 year project (Oct 2013 - Oct 2016) funded by the European Commission (ACP-EU Edulink II)

Carlo Vezzoli
LeNSes GENERAL OBJECTIVE
promoting a new generation of designers (and design
educators and researcher) capable of effectively
contribute to the development of sustainable energy
systems for all, focused on the promising model of
Sustainable Product-Service System (S.PSS) and
Distributed Renewable Energy (DRE)

Carlo Vezzoli
LeNSes VISION AND STRATEGY
A new OPEN ethos for the design community
to shift towards an open source and copyleft learning-
by-sharing attitude/action, for and effective and rapid
knowledge generation and diffusion into the design
higher education institutions and practices

Carlo Vezzoli
a web platform allowing interested teachers to freely
download open source and copyleft LEARNING
RESOURCES (slideshows, texts, audio, videos, etc.)
and TOOLS that could be modified/remixed and
reused, i.e. adapted according to each teacher’s
specific didactic needs, institutional requirements and
local context peculiarities
LeNSes MAIN TOOL
Open Learning E-Platform/package (OLEP)
LEARNING
RESOURCES
TOOLS

Carlo Vezzoli
LeNSes AS A “REGENERATIVE” PLATFORM
THE SAME WEB PLATFORM IS DOWNLODABLE FREE OF
CHARGE AS OPEN SOURCE AND COPYLEFT
> any educational institution, teacher, sustainability-focused network,
can generate a new LeNS-based web-platform: reconfiguring it by re-
defining partners (the “scientific board”), the sustainability focus
and/or the geographical representation
> any new generated LeNS-based web platform upload learning
resources independently, while all of the web-platforms are interlinked
in a multi-polar structure

Carlo Vezzoli
IIT Delhi Indian Institute of Technology, New Delhi, India
TUD Technology University Delft, the Netherlands
Aalto University, Finland
Politecnico di Milano, DESIGN Dept., Italy
Srishti School of Art, Design and Technology, Bangalore, India
King Mongkut Institute of Technology Ladkrabang, Bangkok, Thailand
LeNS Europe-Asia
LeNS project
the Learning Network on Sustainability
funded by Asia Link Programme EuropAid
European Commission
(2007-2010)
LeNS OPEN MULTIPOLAR NETWORK OF NETWORKS ON DFS

Carlo Vezzoli
IIT Delhi Indian Institute of Technology, New Delhi, India
Politecnico di Milano, DESIGN Dept., Italy
LeNS Europe-Asia
PALSS Network, Pratt Institute,
(LeNS North America)
Federal Technological University of Paraná, Brazil
Federal University of Rio de Janeiro, Brazil
Federal University of Pernambuco, Brazil
Federal University of Paraná, Brazil
National Institute of Technology, Brazil
Unisinos, Brazil
Pontifícia Universidade Católica do Rio de Janeiro,
Brazil
LeNS South America
SENAI Paraná, Brazil
University of Botswana, Botswana
Maseno University, Kenya
Federal University of Technology Akure, Nigeria
Universitè Polytechnique De Bobo-Dioulasso, Burkina Faso
LeNS Africa
Kwame Nkurumah University of Science and Technology, Ghana
Cape Peninsula University of Technology,
Cape Town, South Africa
Technical University Munich, Germany
Tsinghua University
The University of Science and Technology Beijin
Tongji University
Hunan University
The Hong Kong Polytechnic University
Jiangnan University
Guangzhou academy of fine arts
LeNS China
LeNS Central America
Universidad Nacional Autónoma de México, México
Universidad Autónoma Metropolitana Cuajimalpa
Instituto Politécnico Nacional
Universidad Autónoma Metropolitana Azcapotzalco
Institute of Design Research Vienna,
Austria
Technical University, Vienna, Austria
Muthesius Kunsthochschule, Kiel, Germany
Köln International School of Design, Köln,
Germany
Züricher Hochschule der Künste, Zurich, Switzerland
FH Joanneum, Graz, Austria
ETH Zurich Center for Sustainablity, Zurich, Switzerland
LeNS EU German speaking languages
University of New South Wales, Sydney, Australia
Swinburne University of Technology, Melbourne, Australia
Unitec, Auckland, New Zealand
University of Canberra, Australia
University of Western Sydney, Australia
LeNS Oceania

Carlo Vezzoli
Politecnico di Milano, DESIGN Dept., ItalyPolitecnico di Milano, DESIGN Dept., Italy
IIT Delhi Indian Institute of Technology, New Delhi,
India
LeNSes project
the Learning Network for Sustainable energy systems
funded by Edulink Programme,
European Commission
(2013-2016)
Brunel University, London, United Kingdom
LeNS Central America
Institute of Design Research Vienna,
Austria
Technical University, Vienna, Austria
Muthesius Kunsthochschule, Kiel, Germany
Köln International School of Design, Köln,
Germany
Züricher Hochschule der Künste, Zurich, Switzerland
FH Joanneum, Graz, Austria
ETH Zurich Center for Sustainablity, Zurich, Switzerland
LeNS EU German speaking languages
LeNS Europe-Asia
ALSS Network, Pratt Institute, New York
(LeNS North America)
Universidad Nacional Autónoma de México, México
Universidad Autónoma Metropolitana Cuajimalpa
Instituto Politécnico Nacional
Universidad Autónoma Metropolitana Azcapotzalco
Federal Technological University of Paraná, Brazil
Federal University of Rio de Janeiro, Brazil
Federal University of Pernambuco, Brazil
Federal University of Paraná, Brazil
National Institute of Technology, Brazil
Unisinos, Brazil
Pontifícia Universidade Católica do Rio de Janeiro,
Brazil
LeNS South America
SENAI Paraná, Brazil
Maseno University, Kenya
Federal University of Technology Akure, Nigeria
Universitè Polytechnique De Bobo-Dioulasso, Burkina Faso
LeNS Africa
Kwame Nkurumah University of Science and Technology, Ghana
University of New South Wales, Sydney, Australia
Swinburne University of Technology, Melbourne, Australia
University of Canberra, Australia
Unitec, Auckland, New Zealand
University of Western Sydney, Australia
LeNS Oceania
Tsinghua University
The University of Science and Technology Beijin
Tongji University
Hunan University
The Hong Kong Polytechnic University
Jiangnan University
Guangzhou academy of fine arts
LeNS China

Carlo Vezzoli
.DISTRIBUTED RENEWABLE ENERGY: KEY
LEVERAGE FOR A SUSTAINABLE DEVELOPMENT

Carlo Vezzoli
source: http://www.un.org/en/events/sustainableenergyforall/index.shtml

Carlo Vezzoli
SUSTAINABLE DEVELOPMENT IS NOT POSSIBLE
WITHOUT SUSTAINABLE ENERGY!
UNITED NATIONS GENERAL ASSEMBLY DECLARED:
“2012 UN international year of sustainable energy for all”
“2014-2024 UN decade of sustainable energy for all”

Carlo Vezzoli
THE EXISTING ENERGY SYSTEM IN DEFINITELY
UNSUSTAINABLE!
sustainable energy require a paradigm shift alternative
to traditional non-renewable and centralised (e.g. fossil
fuels) system of energy generation and distribution
non-renewable RESOURCES renewable
centralized decentralised distributed

Carlo Vezzoli
. renewable resources: sun,
wind, water, biomass,
geothermal energy
. small-scale generation plants
. generation at/near the point of use
. users is the producer: individuals, small
businesses and/or communities
. if connected with each other > Renewable Local
Energy Network (or micro-grid), eventually
connected with nearby similar network/s
DISTRIBUTED RENEWABLE ENERGY (DRE):
CHARACTERISTICS

Carlo Vezzoli
environmental benefits:
non-exhaustable, global
warming reduction, lower
environmental impact for extraction,
transformation, distribution
socioethical benefits: direct access to energy >
increased participation and power to individuals and
local communities > democratisation of access to
energy > poverty and inequality reduction
economic benefits: potentials for reduced cost of
energy, increased reliability, increased employment
DISTRIBUTED RENEWABLE ENERGY (DRE): BENEFITS

Carlo Vezzoli
. PRODUCT-SERVICE SYSTEMS (PSS): A
PROMISING OFFER/BUSINESS MODEL FOR
SUSTAINABLE DEVELOMENT

Carlo Vezzoli
Ricoh offers a package deal
(Pay per Page Green) and
installs, maintains and
collects at the end-of-life
the printers and
photocopiers (not owned
by the customer); the
customer pays for the
number of delivered pages
and copies.
the innovative interaction between the company and the client,
make the companies’ economic interest to provide (and design)
long lasting, reusable and recyclable photocopiers, i.e.
environmentally friendly.
[S.PSS: AN EXAMPLE]
RICOH: PAY PER PAGE GREEN
photocopiers/printers > printed pages

Carlo Vezzoli
“an offer model providing an integrated
mix of products and services that are
together able to fulfil a particular
customer demand (to deliver a “unit of
satisfaction”), based on innovative
interactions between the stakeholders of
the value production system, where the
economic and competitive interest of the
providers continuously seeks
environmentally and socioethically
beneficial new solutions”
[Vezzoli et al. 2014]
hard copy Greenleaf publishing
digital copy free of charge and in copy left www.lens.polimi.it
SUSTAINABLE PRODUCT-SERVICE
SYSTEM: A DEFINITION

Carlo Vezzoli
PSS: MAIN CHARACTERISTICS
ROOTED IN A SATISFACTION-BASED ECONOMIC MODEL
each offer is developed/designed and delivered in relation to a
particular customer “satisfaction” (unit of satisfaction)
STAKEHOLDER INTERACTIONS-BASED INNOVATION
radical innovations, not so much as technological ones, as new
interactions/partnerships between the stakeholders of a
particular value (satisfaction) production system
INTRINSIC SUSTAINABILITY POTENTIAL
innovation in which is the company/companies’ economic and
competitive interest that may leads to environmental or
socioethic benefits

Carlo Vezzoli
. Distributed Renewable Energy (DRE): key leverage for a
sustainable development
. Product-Service System (PSS): promising model for a
sustainable development
.(RH1) SUSTAINABLE PRODUCT-SERVICE
SYSTEM (S.PSS): A PROMISING MODEL
FOR DISTRIBUTED RENEWABLE ENERGY

Carlo Vezzoli
[S.PSS APPLIED TO DRE: AN EXAMPLE]
THE SUN SHINES FOR ALL
Porto Alegre, Brazil
electricity + lamps > light
it is environmentally sustainable because it
uses the solar energy + it is socioethically
sustainable because give to poor people
access to useful services + it is economically
sustainable because is a business for TSSFA
company and affordable by rural people.
TSSFA company offers to Brasilian rural
people a solar home kits that include the
hardware to generate solar energy + the
installation service + energy using products,
e.g. lighting products. Customers pay per
period signing a 3-year service contract (all
hardware are not owned by the customer).

Carlo Vezzoli
A RESEARCH HYPOTHESIS (LeNSes)
S.PSS APPLIED TO DRE:
SUSTAINABLE OPPORTUNITIES IN LOW AND MIDDLE-
INCOME (ALL) CONTEXTS:
“A S.PSS approach may act as a business opportunity to
facilitate the diffusion of DRE-based value production
system (satisfaction system) in low and middle-income
(all) contexts, reducing the (initial) cost of access to
energy, resulting in a key leverage for a sustainable
development process aiming at democratizing access to
resources, goods and services.”
[LeNSes proposal, EU edulink project, 2013-2016]

Carlo Vezzoli
. PRODUCT-SERVICE SYSTEM DESIGN FOR
SUSTAINABILITY: AN EMERGING DESIGN ROLE
(LeNS)

Carlo Vezzoli
“the design of the system of products and
services that are together able to fulfil a
particular customer demand (deliver a
“unit of satisfaction”), based on the design
of innovative interactions of the
stakeholders (linked to that “satisfaction”
system), where the economic and
competitive interest of the providers
continuously seeks environmentally and
socioethically beneficial new solutions”
PRODUCT-SERVICE SYSTEM DESIGN FOR
SUSTAINABILITY: EMERGING DEFINITION
[Vezzoli et al. 2014]
hard copy Greenleaf publishing
digital copy free of charge and in copy left www.lens.polimi.it

Carlo Vezzoli
A. “SATISFACTION-SYSTEM” APPROACH
design the satisfaction of a particular demand
(satisfaction unit) and all its related products and
services
SYSTEM DESIGN FOR SUSTAINABILITY:
NEW APPROACH AND SKILLS

Carlo Vezzoli
SATISFACTION APPROACH IN DESIGN
IS TO THINK MORE ON BEING (SATISFIED),
RATHER ON HAVING (PRODUCTS TO BE
SATISFIED)
[Ehrnelfeld, Sustainability by design, 2008]

Carlo Vezzoli
services
B. “STAKEHOLDER CONFIGURATION” APPROACH
design the interactions of the stakeholders of a
particular satisfaction-system

Carlo Vezzoli
STAKEHOLDERS SYSTEM MAP
(PSS DESIGN TOOL<MSDS METHOD)

Carlo Vezzoli
services
B. “STAKEHOLDER CONFIGURATION” APPROACH
design the interactions of the stakeholder of a
particular satisfaction-system
C. “SYSTEM SUSTAINABILITY”” APPROACH
design such a stakeholder interactions (offer
model) that for economic and competitive
reasons continuously seek after environmentally
and socio-ethical beneficial new solutions

Carlo Vezzoli
SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT
ENVIRONMENTAL DIMENSION / (6) IDEA TABLES (WITH SYSTEM LEVELS GUIDELINES)
(PSS DESIGN FOR SUSTAINABILITY TOOL<MSDS METHOD)

Carlo Vezzoli
. Product-Service System (PSS) design for Sustainability: an
emerging design role (LeNS)
.(DRH) SYSTEM DESIGN FOR SUSTAINABLE
ENERGY FOR ALL: A RESEARCH HYPOTHESIS
FOR A NEW DESIGN ROLE (LeNSes)

Carlo Vezzoli
Product-Service
System design for
Sustainability
LeNS approach,
method, tools
SYSTEM DESIGN FOR SUSTAINABLE ENERGY FOR ALL
KNOWLEDGE-BASE AND KNOW-HOW
Distributed
Renewable Energy
(DRE) design,
engineering and
management
Other, e.g. Social
entrepreneurship
for sustainable
development
DISSEMINATION IN HEIS: LEARNING-BY-
SHARING WITH OPEN AND COPYLEFT ETHOS

Carlo Vezzoli
A REMARK
SYSTEM DESIGN FOR SUSTAINABLE ENERGY FOR ALL
IS AN NEW ROLE SHIFTING THE PRIMARY FOCUS
form
“APPROPRAITE TECHNOLOGIES” DESIGN
to
“APPROPRIATE STAKEHOLER INTERACTIONS” DESIGN
(ADDRESSED TO S.PSS AND DRE)

Carlo Vezzoli
.SUNRIDE: A PILOT IMPLEMENTATION OF
SYSTEM DESIGN FOR SUSTAINABLE ENERGY
FOR ALL

Carlo Vezzoli
SUNRIDE is an open system project aiming at promoting
sustainable mobility Product-Service System in low and
middle income contexts based on the use of vehicles
powered by solar, electric and human power
Cape Town
Rio de
Janeiro
Basanti -
IndiaBurkina Faso
Zambia
SUNRIDE SYSTEM
OPEN PROJECT
Politecnico di
Milanosocio-technical experiment
incubation
S.PSS detailed design
Brunell
University
(by fabrizio ceschin)

Carlo Vezzoli
SYSTEM AND PILOT
PROJECT DESIGN AND
IMPLEMENTATION OF A
SUSTAINABLE MOBILITY
SYSTEM FOR THE
TRANSPORTATION OF
DISABLED PEOPLE IN
CAPE TOWN SUBURBS,
SOUTH AFRICA
BASED ON MULO SUSTAINABLE
MOBILITY OPEN PROJECT
detailed designdetailed design
of service andof service and
stakaholderstakaholder
inetractionsinetractions
design of transitiondesign of transition
path and of socio-path and of socio-
technical experimenttechnical experiment
pilot projectpilot project
implementationimplementationdetailed product designdetailed product design
http://muloafrica.wordpress.com
Politecnico di
Milano
Cape Peninsula
University of
Technology
Shonaquip
Benbikes
Philiza Abafazi
Bethu
PARTNERS
first pilot launch, Cape Town:
12 October 2011

Carlo Vezzoli
download a free&copy left digital copy of the book at
www.lens.polimi.it in “LeNS PUBLICATION”
hard copy could be purchased at
www.greenleaf-publishing.com
JOIN THE LeNS/es NETWORK
www.lens.polimi.it
www.lenses.polimi.it
Product-Service System Design for
Sustainability
Vezzoli C., Kohtala C., Srinivasan A.,
with Diehl JC, Xin L., Fusakul S. M., Sateesh D.
patronised by the United Nation (DESD)
London: Greenleaf 2014
english, (soon in chinese and thailandese)

Vezzoli system design for sustainable energy for all nanjing_(37)_2014.05

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