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Click to edit Master title style
• Click to edit Master text styles
– Second level

The Business Advantages
• Third level
– Forensics
Of LeadFourth level
» Fifth level
Software

03/01/2014

1
Who Are

?
Click to edit Master title style
Lead Forensics is an online lead generation solution that reveals the
identity of your unknown website visitors.

• Click to edit Master text styles

KEY STATS:
– Second

level

• Third level
Only 2% of your website visitors will make contact with you. This means
– web visitors
that 98% of yourFourth level are taking a look at your site, and then
leaving.
» Fifth level
What if there was a way to find out who these people are? Even better,
how about knowing what they are interested in, as well as gaining access
to accurate contact information?
Lead Forensics can achieve this, and much more.

03/01/2014

2
Why B2B Lead Generation Software?

Click to edit Master title style

More than two thirds (68%) of companies report struggling with lead
generation.1

• Click to edit Master text styles

Are you looking for more quality business leads?

– Second level

Let’s say you’ve made a website and you’re getting lots of traffic. Even though
• visitors, customers may not be getting in touch, sound familiar?
you’re getting Third level

– Fourth level
If you can’t convert visitors into leads, it doesn’t matter how many visitors you have!
» Fifth level
This is where B2B lead generation software will help.

Companies that excel at lead nurturing generate 50% more sales ready leads
at 33% lower cost.2

03/01/2014

3
The Problem – Is Your Marketing
Targeted To to edit Master title
Click The Right Audience?

style

When it comes to B2B marketing, it’s incredibly important to market your
products and services to the right audience.
• Click to edit Master text styles

– Second level
61% of B2B marketers send all leads directly to Sales; however, only
27% of those leads will be qualified.3
• Third level
– Fourth level
For any marketer, » Fifthbe desperate to understand more about your
you’ll level
audience; how they found your website, the pages they’ve looked at and so
on.
With accurate insights and data this is where Lead Forensics can help your
business.

03/01/2014

4
The Problem – Are You Wasting Your
Time Withto edit Master title
Click Your Sales Process?

style

Do you have a clear picture of who you’re calling,
• Click to edit Master text styles
and why you’re calling them? Cold calling in the
hope of– Second level sometimes feel like a
improving sales can
wasted effort.

• Third level

Nearly half (45%) of companies report that their
– Fourth level
sales reps need help figuring out which
» Fifth level
accounts to prioritise.4
.
For any salesperson, you’ll want to know if leads
are worth pursuing, and which leads to prioritise.

03/01/2014

5
The Solution – Shed Light On Your
Unknown Website Visitors
Click to edit Master title

style

Lead Forensics is designed to reveal the identity and site interests of your
unknown websiteedit Master text styles
• Click to visitors.

Ordinarily, your website visitors are unknown:
– Second level

• Third level

• You don’t know who they are
– Fourth they
• You don’t know whatlevel want
» of connecting with them
• You have no way Fifth level
Lead Forensics sheds light on your visitors – and turns suspects into
prospects.
It also turns visitors into hot sales leads.

03/01/2014

6
How Does Lead Forensics Work?

Click to edit Master title style

With Lead Forensics IP tracking software, your business can enhance and
streamline your sales process and convert sales at a higher rate.

• Click to edit Master text styles

With Lead Forensics you get access to (but not limited to):
– Second level
•
•
•
•

Third level
Who is•visiting your site
– Fourth are
What company theylevel from
Which pages/serviceslevel looked at whilst visiting
» Fifth they
Company website, turnover, SIC industry code and contact details

All of this information is delivered via a simple and sleek interface that is
easy to navigate and secure to log in to.

03/01/2014

7
What Are The Key Benefits?

Click to edit Master title style

Gain a competitive edge in your industry or sector over your rivals.

With Lead Forensics there are a host of benefits for both B2B sales and
• Click to edit
marketing, including: Master text styles
•
•
•
•
•
•
•

– Second level
Identify and close in on new quality sales leads
Prioritise Thirdsales outreach
• your level
Reduce time Fourth level cold calling and unnecessary marketing tactics
– wastage on
Increase sales leads and conversions
» Fifth level
Hit higher sales targets
Identify cross selling opportunities for existing clients
Increase your online ROI

Both your sales and marketing departments can benefit immensely from
using Lead Forensics.

03/01/2014

8
How Will Your Sales Team Use
Click to edit
Lead Forensics? Master title

style

If B2B lead generation is what you’re after, look no further than Lead
• Click
Forensics. to edit Master text styles

– Second level

Your sales team can access visitor information, including:

• Third level

• Full company contact details
– Fourth level
• What pages they have viewed
» Fifth level
• The best way to make contact with each lead
Simply view the visitor data using the interface and prioritise the hottest
leads. You can even use bespoke or Trigger reports to note sales team
members when specific activity has taken place on your website pages.

03/01/2014

9
How Will Your Sales Team Benefit
FromClick Forensics?
Lead to edit Master title

style

With so many website users visiting your site, but not enquiring, Lead
• Click to edit Master text styles
Forensics enables you to identify visitors and new sales leads you didn’t
even realise you had.

– Second level

This will helpThird Sales team:
• your level
•
•
•
•
•

– Fourth level
Spend less time researching website visitors
» Fifth level
Spend less time making cold calls
Identify hot prospects
Identify cross selling opportunities
Become more effective as a department

03/01/2014

10
How Will Your Marketing Department
Click to edit
Use Lead Forensics? Master title

style

If • Click to edit Master text styles
information on site visitors is what you’re
after, Lead Forensics is ideal.
This helps marketing departments understand
– Second level
more about:

• Third level

– Fourth level
• Visitor’s profiles
• Visitor’s intentions level
» Fifth
• The channels driving visitors
Additionally, it allows your marketing teams to
easily assign leads to sales team members.

03/01/2014

11
How Will It Help Marketing
Click to
Departments? edit Master

title style

Lead Forensics can
• Click to edit help your marketing department to:
Master text styles
•
•
•
•
•
•
•

Identify potential leads and pass onto the sales team
– Second level
Provide an accurate profile of all website visitors
• Third level
Increase conversions from your online marketing activity
Increase – Fourth level
overall ROI from your online marketing activity
Access reports Fifth level volume of traffic
» to measure
Access reports to identify visitors from different marketing channels
Understand if specific pages need more content or calls to action to
drive more traffic

03/01/2014

12
Contact Lead Forensics title style
Click to edit Master
Utilise the full power of Lead Forensics software today!

• Click to edit Master text styles

Lead Forensics is an online lead generation solution that reveals the
identity of your unknown website visitors. Use the software and maximise
– Second new leads that are more likely to convert.
your ROI by findinglevel

• Third level

For more information on this powerful tool, contact us today:

– Fourth level
» Fifth level

Web: www.leadforensics.com
Phone: 0203 131 0995

03/01/2014

13
Sources to edit Master title style
Click
1. http://info.prosalesstaff.com/blog/bid/147687/30-B2B-Sales-Marketingand-Lead-Generation-Stats-that-Will-Blow-Your-Mind

• Click to edit Master text styles

2. http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought– Second level
Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx

• Third level

3. http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought– Fourth level
Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx
» Fifth level
4. http://info.prosalesstaff.com/blog/bid/147687/30-B2B-SalesMarketing-and-Lead-Generation-Stats-that-Will-Blow-Your-Mind

03/01/2014

14
Image Sources Master title style
Click to edit
http://www.bigstockphoto.com/image-45777130/stock-photo-leads-to•sales-conversion Master text styles
Click to edit
http://www.bigstockphoto.com/image-41801263/stock-photo-closeup-of– Second level
businessman-typing-on-laptop-computer
http://www.bigstockphoto.com/image-424932/stock-photo-3d-chrome• Third level
pound-symbol
– Fourth level
http://www.bigstockphoto.com/image-41874253/stock-photo-close-up» Fifth level
image-of-an-office-worker-using-a-touchpad-to-analyze-statistical-data
http://www.bigstockphoto.com/image-47312986/stock-photo-humanresources-and-crm

03/01/2014

15

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How the Lead Forensics software can revolutionize your business

  • 1. Click to edit Master title style • Click to edit Master text styles – Second level The Business Advantages • Third level – Forensics Of LeadFourth level » Fifth level Software 03/01/2014 1
  • 2. Who Are ? Click to edit Master title style Lead Forensics is an online lead generation solution that reveals the identity of your unknown website visitors. • Click to edit Master text styles KEY STATS: – Second level • Third level Only 2% of your website visitors will make contact with you. This means – web visitors that 98% of yourFourth level are taking a look at your site, and then leaving. » Fifth level What if there was a way to find out who these people are? Even better, how about knowing what they are interested in, as well as gaining access to accurate contact information? Lead Forensics can achieve this, and much more. 03/01/2014 2
  • 3. Why B2B Lead Generation Software? Click to edit Master title style More than two thirds (68%) of companies report struggling with lead generation.1 • Click to edit Master text styles Are you looking for more quality business leads? – Second level Let’s say you’ve made a website and you’re getting lots of traffic. Even though • visitors, customers may not be getting in touch, sound familiar? you’re getting Third level – Fourth level If you can’t convert visitors into leads, it doesn’t matter how many visitors you have! » Fifth level This is where B2B lead generation software will help. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.2 03/01/2014 3
  • 4. The Problem – Is Your Marketing Targeted To to edit Master title Click The Right Audience? style When it comes to B2B marketing, it’s incredibly important to market your products and services to the right audience. • Click to edit Master text styles – Second level 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.3 • Third level – Fourth level For any marketer, » Fifthbe desperate to understand more about your you’ll level audience; how they found your website, the pages they’ve looked at and so on. With accurate insights and data this is where Lead Forensics can help your business. 03/01/2014 4
  • 5. The Problem – Are You Wasting Your Time Withto edit Master title Click Your Sales Process? style Do you have a clear picture of who you’re calling, • Click to edit Master text styles and why you’re calling them? Cold calling in the hope of– Second level sometimes feel like a improving sales can wasted effort. • Third level Nearly half (45%) of companies report that their – Fourth level sales reps need help figuring out which » Fifth level accounts to prioritise.4 . For any salesperson, you’ll want to know if leads are worth pursuing, and which leads to prioritise. 03/01/2014 5
  • 6. The Solution – Shed Light On Your Unknown Website Visitors Click to edit Master title style Lead Forensics is designed to reveal the identity and site interests of your unknown websiteedit Master text styles • Click to visitors. Ordinarily, your website visitors are unknown: – Second level • Third level • You don’t know who they are – Fourth they • You don’t know whatlevel want » of connecting with them • You have no way Fifth level Lead Forensics sheds light on your visitors – and turns suspects into prospects. It also turns visitors into hot sales leads. 03/01/2014 6
  • 7. How Does Lead Forensics Work? Click to edit Master title style With Lead Forensics IP tracking software, your business can enhance and streamline your sales process and convert sales at a higher rate. • Click to edit Master text styles With Lead Forensics you get access to (but not limited to): – Second level • • • • Third level Who is•visiting your site – Fourth are What company theylevel from Which pages/serviceslevel looked at whilst visiting » Fifth they Company website, turnover, SIC industry code and contact details All of this information is delivered via a simple and sleek interface that is easy to navigate and secure to log in to. 03/01/2014 7
  • 8. What Are The Key Benefits? Click to edit Master title style Gain a competitive edge in your industry or sector over your rivals. With Lead Forensics there are a host of benefits for both B2B sales and • Click to edit marketing, including: Master text styles • • • • • • • – Second level Identify and close in on new quality sales leads Prioritise Thirdsales outreach • your level Reduce time Fourth level cold calling and unnecessary marketing tactics – wastage on Increase sales leads and conversions » Fifth level Hit higher sales targets Identify cross selling opportunities for existing clients Increase your online ROI Both your sales and marketing departments can benefit immensely from using Lead Forensics. 03/01/2014 8
  • 9. How Will Your Sales Team Use Click to edit Lead Forensics? Master title style If B2B lead generation is what you’re after, look no further than Lead • Click Forensics. to edit Master text styles – Second level Your sales team can access visitor information, including: • Third level • Full company contact details – Fourth level • What pages they have viewed » Fifth level • The best way to make contact with each lead Simply view the visitor data using the interface and prioritise the hottest leads. You can even use bespoke or Trigger reports to note sales team members when specific activity has taken place on your website pages. 03/01/2014 9
  • 10. How Will Your Sales Team Benefit FromClick Forensics? Lead to edit Master title style With so many website users visiting your site, but not enquiring, Lead • Click to edit Master text styles Forensics enables you to identify visitors and new sales leads you didn’t even realise you had. – Second level This will helpThird Sales team: • your level • • • • • – Fourth level Spend less time researching website visitors » Fifth level Spend less time making cold calls Identify hot prospects Identify cross selling opportunities Become more effective as a department 03/01/2014 10
  • 11. How Will Your Marketing Department Click to edit Use Lead Forensics? Master title style If • Click to edit Master text styles information on site visitors is what you’re after, Lead Forensics is ideal. This helps marketing departments understand – Second level more about: • Third level – Fourth level • Visitor’s profiles • Visitor’s intentions level » Fifth • The channels driving visitors Additionally, it allows your marketing teams to easily assign leads to sales team members. 03/01/2014 11
  • 12. How Will It Help Marketing Click to Departments? edit Master title style Lead Forensics can • Click to edit help your marketing department to: Master text styles • • • • • • • Identify potential leads and pass onto the sales team – Second level Provide an accurate profile of all website visitors • Third level Increase conversions from your online marketing activity Increase – Fourth level overall ROI from your online marketing activity Access reports Fifth level volume of traffic » to measure Access reports to identify visitors from different marketing channels Understand if specific pages need more content or calls to action to drive more traffic 03/01/2014 12
  • 13. Contact Lead Forensics title style Click to edit Master Utilise the full power of Lead Forensics software today! • Click to edit Master text styles Lead Forensics is an online lead generation solution that reveals the identity of your unknown website visitors. Use the software and maximise – Second new leads that are more likely to convert. your ROI by findinglevel • Third level For more information on this powerful tool, contact us today: – Fourth level » Fifth level Web: www.leadforensics.com Phone: 0203 131 0995 03/01/2014 13
  • 14. Sources to edit Master title style Click 1. http://info.prosalesstaff.com/blog/bid/147687/30-B2B-Sales-Marketingand-Lead-Generation-Stats-that-Will-Blow-Your-Mind • Click to edit Master text styles 2. http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought– Second level Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx • Third level 3. http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought– Fourth level Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx » Fifth level 4. http://info.prosalesstaff.com/blog/bid/147687/30-B2B-SalesMarketing-and-Lead-Generation-Stats-that-Will-Blow-Your-Mind 03/01/2014 14
  • 15. Image Sources Master title style Click to edit http://www.bigstockphoto.com/image-45777130/stock-photo-leads-to•sales-conversion Master text styles Click to edit http://www.bigstockphoto.com/image-41801263/stock-photo-closeup-of– Second level businessman-typing-on-laptop-computer http://www.bigstockphoto.com/image-424932/stock-photo-3d-chrome• Third level pound-symbol – Fourth level http://www.bigstockphoto.com/image-41874253/stock-photo-close-up» Fifth level image-of-an-office-worker-using-a-touchpad-to-analyze-statistical-data http://www.bigstockphoto.com/image-47312986/stock-photo-humanresources-and-crm 03/01/2014 15