This presentation of will help your marketing team get the best value out of every trade show using Leading Reach. Learn how to capture trade show attendees' attention, qualify prospects, and start a more meaningful relationship with your potential clients.

1. CUSTOMER SUCCESS WEBINAR
NOVEMBER 1, 2013
TRADE SHOW ETIQUETTE 101
With Mike Davitt, Customer Success Specialist

2. BEFORE THE SHOW
60 Days
Before
4 Weeks
Before
4 Weeks
Before
3 Weeks
Before
2 Weeks
Before
• Order hardware if renting.
• Verify Internet connection.
• Create a Leading Reach campaign.
• Request badge scanning.
• Test Applications that you will be using.

3. BEFORE THE SHOW
TRAIN YOUR BOOTH STAFF
•
•
•
•
•
•
Familiarize staff with available Content.
Demonstrate how to enter a Participant.
Run through the Participant lifecycle.
Describe different Applications and their locations.
Enforce the use of Leading Reach.
Give specific goals for Participants entered.

4. CONTENT BEST PRACTICES
CONTENT TYPES
CONTENT FORMATS
¨
Product Overviews
¨
PDFs
¨
Datasheets
¨
Videos
¨
Website links
¨
Content related to
current events
(Meaningful Use, New
trends, etc.)
¨
¨
Infographics (or other
images)
Social Media links
OTHER CONTENT TIPS:
¨
¨
Use descriptive thumbnails to make
Content easily identifiable.
Create captivating and descriptive titles.

5. EMAIL TEMPLATES
BEST PRACTICE EXAMPLE
PATIENT
ENGAGEMENT
PLATFORM
REFERRAL
MANAGEMENT
SYSTEM
Hello Jessica,
Thanks for stopping by our booth at mHealth Summit! Please let me
know if you have any questions about the content you requested.
My best,
Erin Newman
PATIENT ENGAGEMENT PLATFORM OVERVIEW
HOW TO IMPROVE YOUR PATIENT ENGAGEMENT SCORE
WHAT IS A REFERRAL MANAGEMENT SYSTEM?
Leading Reach is a product of Sparksight, Inc.
7719 Wood Hollow Dr. Suite 100
Austin, TX 78731
PATIENT
SATISFACTION
SURVEYS
PLAIN EMAIL EXAMPLE

6. DURING THE SHOW
Guide participants through an experience
• Have sales teams and other booth staff talking and interacting with
Participants.
• This helps create a more memorable and personal experience for
Participants.
Pull in a crowd to play your Leading Reach Games
• Even if someone is just playing the game to get free stuff, you can
figure this out with preliminary questions.
• This is a great way to attract a high volume of leads which you can
then filter using Leading Reach reports.
Use unique URL or QR codes
• Direct Participants to your Applications using mobile devices.
• This allows leads to look at your apps easily while on the go or after the
show.
• Try our recommended QR code generator. http://www.qrstuff.com/

7. AFTER THE SHOW
CONTENT REPORT
• Track Requests, Views, and Downloads.
• See which pieces of Content are active.
PARTICIPANT REPORT
• Track all Participants entered.
• Measure a Participant’s total activity.
ACTIVITY REPORT
• Track total Application use.
• See total Content performance.
Another Tip:
Make sure notifications have been set up to the appropriate team
members after the show