Will They Buy It? by Steli Efti - The Lean Startup Conference 12/11/14

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After doing customer development, you've learned that your target market absolutely loves your new product idea. But will they buy it? Steli Efti, founder at Close.io, explains how to get an answer without turning off your interviewees.

Business

How do you charge for
things that don’t exist yet?

1.Idea
2.Cold Calls
3.Customers
4.Company

1.Product
2.Launch
3.Price Increase
4.Profitability

If you’re not embarrassed by
the first dollar you charged,
you charged too late.

60/20/20
20 too high, 20 too low,
60 on the money.

Ultimate Validation
Customers who pay for
broken / incomplete product

Ultimate Motivation
Customers who churn because of
incomplete product

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