9. Our Target Customer
100
60% Single
10% 70%
8025% Couple
60%
60% Family
60
Female
40 Male
60 - 65
20
45 - 60
0 25 - 45
Age Sex Marital
Status
• Median HHI
• College Grad
• Green – Minded
10. Market Research
Market Research – Interviews
•8 Groups – 3 to 4 People per Group
•Confirmed primary target segments
•Highlighted interest but misconception that it is unaffordable
•Trouble selecting destination and itineraries
“Had no idea it was so affordable”
11. Social Media & Online Ads
Facebook Page
Facebook Advertisement
3 Google Ads
Craigslist Ad with Google Docs Survey
Twitter Account