Winner of the "Most Sales from the Judges Award"

1. Products that will outlast you.

2. store

3. gimlet

4. flask

5. chemex

6. Borosilicate blog

7. MVP
100 curated goods
No categories
Blog

8. Test Methologies
40 customers
7 responses

9. Assumptions
1. Finding quality products is annoying.

10. Assumptions
2. Quality correlates to sustainability.

11. Assumptions
3. Green retailers suck.

12. Assumptions
4. Things that matter:
- Durability
- Uniqueness
- Not mass-produced
- Heritage
- Made where company originates

13. Learning
1. It works (Yeah!)
2. “Unique”, “beautiful” & “long-lasting”

14. Vision
- Go-to place for quality
- Mix products, media & educational content.
- 5000 products (no competitors)

15. Next Steps
Scale the love.
Test what % of existing customers would be
“very disappointed” if they no longer
had access to KM.

16. Biggest problem to solve next
Focus on key metrics: activation and
Retention.
Customer referral - figure out how to
measure and improve.