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Social networking across cultures
= area with highest % usage
U.S.   Europe China
Percent of each generation in each Social Technographics® category




                                                         Base: US online consumers
                                                         Source: NACTAS Q2 2007 North
                                                         American Social Technographics
                                                         online survey, NACTAS Q4 2006
                                                         Youth online survey

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Social Networking And Culture

  • 2.
  • 3.
  • 4. = area with highest % usage
  • 5.
  • 6.
  • 7. U.S. Europe China
  • 8. Percent of each generation in each Social Technographics® category Base: US online consumers Source: NACTAS Q2 2007 North American Social Technographics online survey, NACTAS Q4 2006 Youth online survey