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Get in the Game 
Choosing a Career in Mobile Gaming 
and Applications 
Vikas Kedia 
CEO 
at MobiTrail 
Kaushik Mhadeshwar 
Founder & Chief Catalyst 
at Learning Catalyst
You play games and use interactive applications 
Have you ever thought about creating one of these yourself?
Your enthusiasm 
is critical 
but your skills 
are also important.
There are dozens of popular game genres. Some include: 
Action 
Adventure 
Role Playing 
Education 
Racing
How big is the mobile phone applications market? 
How fast is the industry growing?
Interactive entertainment generates of revenue of 
approximately $9 billion dollars in the U.S. alone. 
Games are expected to surpass film box-office 
revenues in the next couple of years.
What are 
those figures 
like in India?
As of April 2014, there are over 
1 billion mobile phone 
subscribers. 
And over 55 million internet users.
Looking at data in the 2013 time frame, there were a total of over 1 
billion Indian consumers playing games on their mobile phone. 
Based on data gathered in 2013 for mobile game users it is found that 
approx 51 million urban Indians use their mobile phones to play 
games on a daily basis.
It's a no-brainer 
Mobile gaming/application development has a 
robust future in India.
In the past, almost a third of Indian mobile data users 
were restricted from mobile gaming by a lack of 
sophisticated handset availability.
All handset manufacturers are now ready to launch smart phones 
and online application stores. With the advent of the 3G GSM 
network, the overall sales for mobile games/ apps will increase.
Application stores like Nokia-Ovi, Sony Ericsson, Airtel, Idea, 
Aircel and many more are ready to launch
• What do mobile gaming/application developers do? 
• Who are their clients? 
• How does the business model work?
Telecom operators are clients for 
Mobile app vendors. 
All applications need to be certified 
by telecom operators and the 
mobile operating systems.
In return, operators share 
a percentage of revenue 
earned 
Can be between 60-90% but the 
larger base in India makes up for 
this
With all the newly launched application stores, distributing and 
making money with mobile applications is gradually becoming 
more streamlined for the application developer.
Some examples of weird IPhone apps
With regard to mobile application development platforms, 
J2me is predominant, although Brew is used in the U.S., 
Japan and Korea. 
The iPhone has its own platform.
Mobile game development requires jack-of-all-trades 
abilities among the team members 
Mobile game developers will 
undoubtedly be called upon to 
touch the various subsystems 
of the game, and may find 
themselves working on the 
menu system, game ArtificiaI 
Intelligence, game physics, 
sound and more.
You get to own a bigger share of the overall 
development. 
You design the majority of the application yourself, rather 
than manage a small part of as happens typically in desktop 
application development.
What are the limitations of mobile game application development? 
· There are more resource constraints as compared to a desktop 
environment. 
· Games need to be simple to learn and 'interruptible', as gamers 
need to multi-task. 
· The developer must consider such contingencies as the user's 
personal safety and security, and the circumstances in which the 
game may be played (on foot, in a vehicle, etc.).
This can be your entry to the fast growing tech 
entertainment category 
Start with mobile and then go on to the desktop and gaming console
It's easy to start small in mobile apps/gaming 
What about creating your own personalized calendar, 
GRE test apps, a dictionary, etc. on your mobile?
Get in the game!
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‘The Go-to Places for New Media 
Courses and Placements’ 
We offer Learning Programs in web marketing and 
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Contact- 08976105325 
Office- 022- 26128208 
Website- www.Learningcatalyst.In

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Careers in Mobile gaming

  • 1. Get in the Game Choosing a Career in Mobile Gaming and Applications Vikas Kedia CEO at MobiTrail Kaushik Mhadeshwar Founder & Chief Catalyst at Learning Catalyst
  • 2. You play games and use interactive applications Have you ever thought about creating one of these yourself?
  • 3. Your enthusiasm is critical but your skills are also important.
  • 4. There are dozens of popular game genres. Some include: Action Adventure Role Playing Education Racing
  • 5. How big is the mobile phone applications market? How fast is the industry growing?
  • 6. Interactive entertainment generates of revenue of approximately $9 billion dollars in the U.S. alone. Games are expected to surpass film box-office revenues in the next couple of years.
  • 7. What are those figures like in India?
  • 8. As of April 2014, there are over 1 billion mobile phone subscribers. And over 55 million internet users.
  • 9. Looking at data in the 2013 time frame, there were a total of over 1 billion Indian consumers playing games on their mobile phone. Based on data gathered in 2013 for mobile game users it is found that approx 51 million urban Indians use their mobile phones to play games on a daily basis.
  • 10. It's a no-brainer Mobile gaming/application development has a robust future in India.
  • 11. In the past, almost a third of Indian mobile data users were restricted from mobile gaming by a lack of sophisticated handset availability.
  • 12. All handset manufacturers are now ready to launch smart phones and online application stores. With the advent of the 3G GSM network, the overall sales for mobile games/ apps will increase.
  • 13. Application stores like Nokia-Ovi, Sony Ericsson, Airtel, Idea, Aircel and many more are ready to launch
  • 14. • What do mobile gaming/application developers do? • Who are their clients? • How does the business model work?
  • 15. Telecom operators are clients for Mobile app vendors. All applications need to be certified by telecom operators and the mobile operating systems.
  • 16. In return, operators share a percentage of revenue earned Can be between 60-90% but the larger base in India makes up for this
  • 17. With all the newly launched application stores, distributing and making money with mobile applications is gradually becoming more streamlined for the application developer.
  • 18. Some examples of weird IPhone apps
  • 19. With regard to mobile application development platforms, J2me is predominant, although Brew is used in the U.S., Japan and Korea. The iPhone has its own platform.
  • 20. Mobile game development requires jack-of-all-trades abilities among the team members Mobile game developers will undoubtedly be called upon to touch the various subsystems of the game, and may find themselves working on the menu system, game ArtificiaI Intelligence, game physics, sound and more.
  • 21. You get to own a bigger share of the overall development. You design the majority of the application yourself, rather than manage a small part of as happens typically in desktop application development.
  • 22. What are the limitations of mobile game application development? · There are more resource constraints as compared to a desktop environment. · Games need to be simple to learn and 'interruptible', as gamers need to multi-task. · The developer must consider such contingencies as the user's personal safety and security, and the circumstances in which the game may be played (on foot, in a vehicle, etc.).
  • 23. This can be your entry to the fast growing tech entertainment category Start with mobile and then go on to the desktop and gaming console
  • 24. It's easy to start small in mobile apps/gaming What about creating your own personalized calendar, GRE test apps, a dictionary, etc. on your mobile?
  • 25. Get in the game!
  • 26. No one coOveurrs ‘Cdiogiutarl’ as we do !! BBaassicic S SEEOO AAddvvaanncceedd S SEEMM AAddvvaanncceedd S SEEOO Integrated Digital Integrated Digital BBaassicic S SEEMM SSMMOO Marketing Marketing AAffffiliilaiattee M Maarrkkeettiningg WWeebbssititee U Ussaabbiliiltityy WWeebbssititee A Annaalylytticicss
  • 27. No oOneu cro Cveorsu ‘rdsigeitsal’ as we do WWeebb C Cooppyy W Wrrititiningg Modern Website Modern Website Design Design FFlalasshh P Prrooggrraammmminingg Java Scripts and Ajex Java Scripts and Ajex - Basic - Basic Content Management Systems Content Management Systems Java Scripts and Ajex – Mobile Gaming and Java Scripts and Ajex – WWeebb S Seeccuurritityy Advanced Advanced PPHHPP P Prrooggrraammmminingg Mobile Gaming and Application Development Application Development
  • 28. Learning Catalyst ‘The Go-to Places for New Media Courses and Placements’ We offer Learning Programs in web marketing and web technology Contact- 08976105325 Office- 022- 26128208 Website- www.Learningcatalyst.In

Notes de l'éditeur

  1. We use our mobiles for small games and apps like Snakes and dictionary. And for those of us having Iphones, we have an almost unending range of options, some useful and some downright silly. Would it not be cool to actually be able to build a small app for yourself, maybe some app which can help you to build a small word list for your GMAT/GRE/CAT preparation
  2. Here, some very niche skills in the mobile gaming and mobile development come into play
  3. These are some of the most often common categories. Qn : Which among these would you say are the most categories where money is being spent in India ?
  4. Qn : Who are the leaders in mobile gaming spend ? Korea, Japan..? Can you give us some latest nos here Application includes gaming also
  5. There is so much of buzz and hype around box office revenues in the US and so many reports and stats but what this is the most telling of all stats – that interactive entertainment which includes mobile gaming will overtake Holly wood revenues in the next couple of years
  6. Since I can already see some of you exasperated and wanting to have less of US nos and more of India nos
  7. As can be expected, the nature of market in India is very different – there are less fancy handsets and less sophisticated games but the nos are impressive nevertheless. And higher-end handsets are becoming commeon
  8. Qn : most popular games in india
  9. Good prospects
  10. Till not very long back
  11. Times have changed 3G slated to be operational in less than a year’s time. Having 3G and better handsets would mean
  12. Who were the first in India and are the nos good What about iphone stores
  13. There is double certification involved. Sometimes things can be nightmarish because the vendor needs to be port his games to so many different OS and there are many like J2ME, Brew and Iphone has its own special platform. Also, if you decide to go through the telecom operator which is the way most vendors go, then what happens is that….. Else the vendor can be more bold and just have his game online for everyone to access. Here, the restricting factor can be the internet speeds.
  14. What works in India are the sheer nos, so even if its high, it still works out fine. Qn : How do you continue to be profitable inspite of such large revenue shares..
  15. But the whole application store concept has made life simpler. So guidelines and stuff like that are published.
  16. Idrunk The premise here is that you are out on the town, drunk, and want nothing more than to call up someone and have a conversation. This handy app will randomly select a friend or date from your contacts list and dial for you Hold Hold on to the button as long as you can. Compete against yourself, compete against the world, prove to everyone you’ve got the stamina to out hold them all! Hello Cow It has a cow, that moos at you Qn : Which are thw iphone specific outsourcing companies. Is this an hype.
  17. J2me is the predominant. Qn : why has this been so
  18. Unlike software development, where different groups – diferent parts or different phases of lifecycle. Because they are smaller, Qn : How long does it take and how do you go about it from requirement to testing
  19. Resources : OS speed, space, memory
  20. Qn : Can I enter into the gaming and entertainment sector by starting with mobile gaming
  21. Qn : What are the various companies which are recruiting. Name companies n Mumbai. Are traditional software companies into this. Generally are people getting into this right out of college (1) Can I enter into the gaming and entertainment sector by starting with mobile gaming (3) Which are thw iphone specific outsourcing companies. Is this an hype.