This is my presentation to Bulldog Reporter\'s Media Relations Summit 2008 in San Francisco on April 8, 2008.

1. Facebook’s Value
in Media Relations
Media Relations 2008
April 8, 2008

2. About Lee Aase
• Political Science, B.S.
• Manager, Syndications/
Social Media, Mayo Clinic
• Google/“Friend” me

3. 3

4. Mass Media Upheaval
• 2000: Chicago Tribune
Buys LA Times for $8 billion
• 2007: Sam Zell buys
Tribune (with Times) for
$8.2 billion

5. 5

6. 6

7. Putting it in Perspective
• Wall Street Journal = $5 billion
• Chicago Tribune = $8 billion
• Star Tribune = $0.53 billion
• Total for all 3 Facebook
($240 million for 1.6 percent)

8. The Most Important
Word in Web 2.0

9. Cutting Edge Media Relations
(1950)
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