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Prepare For Mobile Tablet Revolution Revised
- 1. Prepare for the Mobile/Tablet Revolution Quis, quid, quando, ubi, cur, quomodo
- 2. Today’s Conversation Understanding What’s Coming How People Are Likely to Respond What A. & B. Mean for Information Professionals, orHow to “Survive and Thrive” 2 © 2010 Acquire Media, Inc.
- 5. …Organizations Are Acting … 5 © 2010 Acquire Media, Inc. In time for the holidays, with optional TV tuner and 4-megapal camera Sony aiming for a ‘unified’ online experience
- 6. …Because Change Is Coming 6 © 2010 Acquire Media, Inc. Consumers indicate willingness to pay for digital content Providing ‘context’ is the ‘key’ to delivering personalized experience
- 7. Economic Forces © 2010 Acquire Media, Inc. 7 ‘Cloud’ radically changes economics Increased ‘natural selection’ pressure for survival Lower production cost for content Disintermediation The ‘rise’ of the PR industry No ‘dominant’ business model in new media Lower inventory & distribution cost in media
- 8. Technology Innovation Forces © 2010 Acquire Media, Inc. 8 Portable, ‘always on’ devices ‘Cloud’ simplifies innovation Mobility Wi-Fi / 4G networks everywhere
- 9. Sociological Forces © 2010 Acquire Media, Inc. 9 Workplace demographics Information is a new currency Technology ‘affiliation’ Democratization Rise of user-generated content Evolving face of journalism and opinion Continuous content creation
- 10. Media’s Evolution © 2010 Acquire Media, Inc. 10 ‘Atomized’ consumption Google stole the delivery trucks and Amazon took the newsstand Devaluation of ‘referral’ journalism – ask somebody An end to distribution monopolies Reduced cost of news production ‘Mash-up’ Pay-walls impede readership Eliminating scarcity in time and space Measurability of users’
- 20. Consider A News-Analytic Perspective Who will consume your information? Increasingly tech-adept; Multi-device comfortable What will they want to consume? News and research; Opinion and speculation When will they consume it? 7/24/365; In ‘background’ and ‘foreground’ Where will they consume it? On- and off-the-job; On-screen and ‘in the ear’ Why will they consume it? To inform decisions; To build their network How will they consume it? Electronic format; Push, rather than pull; multi-screen © 2010 Acquire Media, Inc. 14
- 21. Three Basic Conclusions Set the objective to collect and push news and opinion that matches audience interests/profiles – using a variety of ad hoc and template-based methods – formatted for multiple devices, especially mobile. Distribute information around-the-clock, as quickly as possible, and in a form that permits efficient monitoring. Provide the means for your consumers to utilize information as ‘currency’ in their interactions with others, inside and outside the organization. © 2010 Acquire Media, Inc. 15
- 22. To Respond to the Revolution, Find … ‘Analytic’ techniques that establish cost-effective domains Quantity vs. Quality -> Balancing ‘authority’ and ‘speculation’ Curation -> ‘Self-organization’ Static, macro-scale -> Dynamic, ‘nano-scale’ ‘Graduated’ methods to build analytic productivity Syntax vs. Power -> Instructive Explicit - > Implicit; ‘Zero-term’ means ‘con-tent’ merges with ‘in-tent’ Personal -> Collaborative ‘Progressive’ methods for sharing/communicating effectively Urgency vs. Schedule -> Workflow integration Ease of access -> Ease of creation Formatted -> Referred Editorial -> Value-accretion © 2010 Acquire Media, Inc. 16
- 32. It’s Time to Build Your Future Segment your audience % audience on one or more social networks/platforms % audience who search Google/Bing/Yahoo/Brand-site for news Track device preferences % Time consuming information from mobile devices Map essential uses Expand general awareness Answer a question; address a ‘fact’ situation Build an argument with other ‘facts’ Monitor events and trends Share with others Acquire the right solutions © 2010 Acquire Media, Inc. 26
- 33. Thank you © 2010 Acquire Media, Inc. @ Booth 521 27
