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Helping families plan, save and grow
     www.familee.co / www.famil.ee
            @FamileeApp
The Problem / Familee Interviews

• We asked families

       “What are the main problems
     your family face on a daily basis“

• The main responses were

            Planning and Saving
The Solution
• Provide a platform (website and app) that
  solves a few family problems in once place

      To do lists             Family calendar
                                 Save money
   Shopping lists     Deals
                                    Days out
            Family time
                                     Tips & articles
Family member calendars
                Recommended products
Central Family Hub?
Customers / Users / Market

                             New families



Expecting families                                      Teenage families




                         All sorts of families




                                                 Professional
        Young families                             families
Family Specific Content

• Once family & members have been defined,
  content can be specific to location and ages

             Relevant        Relevant
            family tips   recommended
             & articles      products



             Relevant       Relevant
             days out        deals
Familee Revenue              Family specific
      Amazon affiliates




National Trust, Chester Zoo
                                                  Minimal amount,
       affiliates etc
                                                Removes ads and more

                              Groupon API etc
Familee Grows With Your Family

Family tips, recommended products, deals and days out change as your family grows



    1                                              2




    3                                              4
Screenshot / Sneek Peek
Familee Sections
Feed specific to                         Deals,
                    To do lists &                        Family tips &
 family / active                     Competitions &
                    Shopping list                          articles
      user                           Recm’d products




 Family view /
                                     Family days out   Family setup
Family member      Family contacts
                                      & things to do       etc
    views
Next Steps

• Find co-founder(s)
   – Marketing, business, design etc?

• Ship first website version
   – Get feedback, iterate blah, blah, blah

• iPhone app
   – Begin development

• Gain traction / users

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Familee bootstrapped-biz

  • 1. Helping families plan, save and grow www.familee.co / www.famil.ee @FamileeApp
  • 2. The Problem / Familee Interviews • We asked families “What are the main problems your family face on a daily basis“ • The main responses were Planning and Saving
  • 3. The Solution • Provide a platform (website and app) that solves a few family problems in once place To do lists Family calendar Save money Shopping lists Deals Days out Family time Tips & articles Family member calendars Recommended products
  • 5. Customers / Users / Market New families Expecting families Teenage families All sorts of families Professional Young families families
  • 6. Family Specific Content • Once family & members have been defined, content can be specific to location and ages Relevant Relevant family tips recommended & articles products Relevant Relevant days out deals
  • 7. Familee Revenue Family specific Amazon affiliates National Trust, Chester Zoo Minimal amount, affiliates etc Removes ads and more Groupon API etc
  • 8. Familee Grows With Your Family Family tips, recommended products, deals and days out change as your family grows 1 2 3 4
  • 10. Familee Sections Feed specific to Deals, To do lists & Family tips & family / active Competitions & Shopping list articles user Recm’d products Family view / Family days out Family setup Family member Family contacts & things to do etc views
  • 11. Next Steps • Find co-founder(s) – Marketing, business, design etc? • Ship first website version – Get feedback, iterate blah, blah, blah • iPhone app – Begin development • Gain traction / users