Blogging can be used by charities to build supporter engagement. A blog is a type of website with regular posts that can include text, images, or videos. Blogs are maintained by individuals and display posts in reverse chronological order. Blogs are a good option for small charities because anyone can create one without needing advanced technical skills or website development experience. Many UK internet users read blogs, with 66% or 17.8 million reading them. Free blogging platforms that charities can use include WordPress, Blogger, and other sites. When creating a charity blog, a strategy should be developed that includes determining topics to cover and making a commitment to regular posting. Blogging allows a charity to tell stories and engage

2. What is a blog A blog is a type of website , usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. With the newest stuff on top. They are great for small charities , because any one can do it, you don’t need to build a website or need lots of tech support!

4. Blogs – how to get started http://icanhaz.com/blogplatform http://wordpress.com/ http://www.blogger.com

6. You don’t have to be big http://www.youthnet.org/blog

7. It’s about telling a story http://blog.childsifoundation.org

8. Comments allow people to get involved

10. how *not* to ask a fellow blogger to feature your charity Don't have your office intern haphazardly send out a canned pitches, get to know the bloggers first Don't have your first point of interaction be a request to blog about your charity Don't overwhelm the blogger with requests and information Do mention a post the blogger has previously written Do comment on posts before making the ask – plan ahead Email the right person, spell their name correctly http://icanhaz.com/bethk

11. When online PR goes bad “ Unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets,” a public relations person wrote to ShapingYouth. http://icanhaz.com/targetPR

12. Learn from others’ success - PR WIN Blog http://prwin.tumblr.com/

13. http://blogs.amnesty.org.uk One last (great) example

14. The ultimate engagement

15. Things to do Start a blog for your charity, write about your recent achievements or appeals Email all of your supporters and tell them about it, ask them to get involved, suggest stories or appeals Maintain the blog, keep it fresh, Link it to all your charity website(s), Facebook, etc Ask your supporters to write you stories! Or even start their own blog!