SlideShare une entreprise Scribd logo
1  sur  13
Télécharger pour lire hors ligne
Nurturing Campaign Fast
Track
July 14, 2009
Left Brain introduction
§    Left Brain Marketing is a Silicon Valley-based marketing consulting
       rm that specializes in designing and implementing customized
      marketing automation solutions and campaigns for B2B
      companies.
§    The LBM team has over 100 years of combined experience.
§    We've run entire marketing departments, been responsible for
      million dollar budgets, worked with start-ups and F100
      companies.
§    Whether you're just beginning or looking to raise the caliber of
      your marketing, we'll drastically reduce your learning curve and
      show you how to make the most of your marketing automation
      system.


                                                                            2
Agenda

§    Setting realistic goals
§    Cleaning your database
§    Selecting your content
§    Step by step nurture program
§    Live example
§    Needed elements and examples
§    Live lead nurturing ow


                                     3
Setting realistic goals
§    Who will you nurture
§    Prepare for your campaign
§    Select your audience
§    Segment by attributes or actions
§    Message crafted for selected
      group




                                         4
Cleaning the database

§    Take a close look at your
      database
§    Remove not marketable leads
§    Increase your open and click
      rate
§    Some contacts are leads




                                     5
Setting a goal
§    What should your goal be
§    Communicate with Sales
§    Have their hand in the cookie jar
§    Decide who is considered to be
      “interested” or “quali ed”
§    Set realistic expectations
§    Industry statistics may vary
§    Calculate through number of
      records on list, average open and
      click rate, and number of steps

                                          6
Selecting content
§    Content must be educational
§    Must address what bene ts offer
      to the recipient and industry
§    Must emphasize business needs
      and how would it solve particular
      issues
§    No steak knifes giveaway




                                          7
Step by step program




                       8
Live example – step by step




                              9
Needed elements

§    Forms
§    Landing Pages
§    Images
§    Emails
§    Lists
§    Flow

                      10
Live examples




                11
Effective lead nurturing ow




                             12
Summary
§    Prepare your campaign (audience, attributes, actions,
      message)
§    Clean your database
§    Set realistic goals and communicate with your sales
      department
§    Content should be educational
§    Create multi step nurture campaigns
§    Create your campaign pieces (forms, landing pages,
      emails, lists, ow)

                                                              13

Contenu connexe

Tendances

Must-have marketing know-how for high-growing SaaS companies
Must-have marketing know-how for high-growing SaaS companiesMust-have marketing know-how for high-growing SaaS companies
Must-have marketing know-how for high-growing SaaS companiesEgri Viktor
 
Brand matters: Anatomy of a successful B2B Brand Communications Plan
Brand matters: Anatomy of a successful B2B Brand Communications PlanBrand matters: Anatomy of a successful B2B Brand Communications Plan
Brand matters: Anatomy of a successful B2B Brand Communications PlanDelia Associates
 
90 day marketing plan
90 day marketing plan90 day marketing plan
90 day marketing planFraser Hay
 
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More DealsABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More DealsOPTUNL | Account Based Marketing
 
Growth Hacking-Where to start- Startups
Growth Hacking-Where to start- StartupsGrowth Hacking-Where to start- Startups
Growth Hacking-Where to start- StartupsTamir Israely
 
Workshop B2B Marketing Forum 2017: How to excel in lead nurturing
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingWorkshop B2B Marketing Forum 2017: How to excel in lead nurturing
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingB2B Marketing Forum
 
MOHITA NAGPAL | Content Marketing For Startups | NSRCEL | Sep 2021 |
MOHITA NAGPAL | Content Marketing For Startups | NSRCEL | Sep 2021 |MOHITA NAGPAL | Content Marketing For Startups | NSRCEL | Sep 2021 |
MOHITA NAGPAL | Content Marketing For Startups | NSRCEL | Sep 2021 |NUMOSYS
 
Building a Buyer Centric Franchise Recruitment Process
Building a Buyer Centric Franchise Recruitment ProcessBuilding a Buyer Centric Franchise Recruitment Process
Building a Buyer Centric Franchise Recruitment ProcessDan Hieb
 
The Essential Startup Marketing Playbook by Steve Mann
The Essential Startup Marketing Playbook by Steve MannThe Essential Startup Marketing Playbook by Steve Mann
The Essential Startup Marketing Playbook by Steve MannSteve Mann
 
Devising An Efficient Sales Process For B2B Entrepreneur
Devising An Efficient Sales Process For B2B EntrepreneurDevising An Efficient Sales Process For B2B Entrepreneur
Devising An Efficient Sales Process For B2B EntrepreneurBiz2Credit Info Services
 
HubSpot go-to-market strategy
HubSpot go-to-market strategyHubSpot go-to-market strategy
HubSpot go-to-market strategyMassTLC
 
B2B Sales For Startups by @techalamenthe
B2B Sales For Startups by @techalamentheB2B Sales For Startups by @techalamenthe
B2B Sales For Startups by @techalamentheYoussef Rahoui
 
4 Customer Success Data Hacks to Identify your Ideal Customer Profile
4 Customer Success Data Hacks to Identify your Ideal Customer Profile4 Customer Success Data Hacks to Identify your Ideal Customer Profile
4 Customer Success Data Hacks to Identify your Ideal Customer ProfileGainsight
 
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...B2B Marketing Forum
 
Your Growth Marketing Stack 2020
Your Growth Marketing Stack 2020Your Growth Marketing Stack 2020
Your Growth Marketing Stack 2020Pirate Skills
 
B2B sales lead to cash
B2B sales lead to cashB2B sales lead to cash
B2B sales lead to cashAmir NikKhah
 
Funnel to Flywheel: Growing Your Business in an On Demand World
Funnel to Flywheel: Growing Your Business in an On Demand WorldFunnel to Flywheel: Growing Your Business in an On Demand World
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
 

Tendances (20)

Content marketing: from hype to helpful
Content marketing: from hype to helpfulContent marketing: from hype to helpful
Content marketing: from hype to helpful
 
Must-have marketing know-how for high-growing SaaS companies
Must-have marketing know-how for high-growing SaaS companiesMust-have marketing know-how for high-growing SaaS companies
Must-have marketing know-how for high-growing SaaS companies
 
Sales Process Map
Sales Process MapSales Process Map
Sales Process Map
 
Brand matters: Anatomy of a successful B2B Brand Communications Plan
Brand matters: Anatomy of a successful B2B Brand Communications PlanBrand matters: Anatomy of a successful B2B Brand Communications Plan
Brand matters: Anatomy of a successful B2B Brand Communications Plan
 
90 day marketing plan
90 day marketing plan90 day marketing plan
90 day marketing plan
 
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More DealsABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
ABM Crash Course: 5 Steps to Generating Better Leads and Closing More Deals
 
Master Sales Deck
Master Sales DeckMaster Sales Deck
Master Sales Deck
 
Growth Hacking-Where to start- Startups
Growth Hacking-Where to start- StartupsGrowth Hacking-Where to start- Startups
Growth Hacking-Where to start- Startups
 
Workshop B2B Marketing Forum 2017: How to excel in lead nurturing
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingWorkshop B2B Marketing Forum 2017: How to excel in lead nurturing
Workshop B2B Marketing Forum 2017: How to excel in lead nurturing
 
MOHITA NAGPAL | Content Marketing For Startups | NSRCEL | Sep 2021 |
MOHITA NAGPAL | Content Marketing For Startups | NSRCEL | Sep 2021 |MOHITA NAGPAL | Content Marketing For Startups | NSRCEL | Sep 2021 |
MOHITA NAGPAL | Content Marketing For Startups | NSRCEL | Sep 2021 |
 
Building a Buyer Centric Franchise Recruitment Process
Building a Buyer Centric Franchise Recruitment ProcessBuilding a Buyer Centric Franchise Recruitment Process
Building a Buyer Centric Franchise Recruitment Process
 
The Essential Startup Marketing Playbook by Steve Mann
The Essential Startup Marketing Playbook by Steve MannThe Essential Startup Marketing Playbook by Steve Mann
The Essential Startup Marketing Playbook by Steve Mann
 
Devising An Efficient Sales Process For B2B Entrepreneur
Devising An Efficient Sales Process For B2B EntrepreneurDevising An Efficient Sales Process For B2B Entrepreneur
Devising An Efficient Sales Process For B2B Entrepreneur
 
HubSpot go-to-market strategy
HubSpot go-to-market strategyHubSpot go-to-market strategy
HubSpot go-to-market strategy
 
B2B Sales For Startups by @techalamenthe
B2B Sales For Startups by @techalamentheB2B Sales For Startups by @techalamenthe
B2B Sales For Startups by @techalamenthe
 
4 Customer Success Data Hacks to Identify your Ideal Customer Profile
4 Customer Success Data Hacks to Identify your Ideal Customer Profile4 Customer Success Data Hacks to Identify your Ideal Customer Profile
4 Customer Success Data Hacks to Identify your Ideal Customer Profile
 
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...
 
Your Growth Marketing Stack 2020
Your Growth Marketing Stack 2020Your Growth Marketing Stack 2020
Your Growth Marketing Stack 2020
 
B2B sales lead to cash
B2B sales lead to cashB2B sales lead to cash
B2B sales lead to cash
 
Funnel to Flywheel: Growing Your Business in an On Demand World
Funnel to Flywheel: Growing Your Business in an On Demand WorldFunnel to Flywheel: Growing Your Business in an On Demand World
Funnel to Flywheel: Growing Your Business in an On Demand World
 

En vedette

Create a Winning Lead Nurturing Campaign in 90 Days
Create a Winning Lead Nurturing Campaign in 90 DaysCreate a Winning Lead Nurturing Campaign in 90 Days
Create a Winning Lead Nurturing Campaign in 90 DaysB2BCamp
 
Prospecting Presentation Km
Prospecting Presentation KmProspecting Presentation Km
Prospecting Presentation KmRod Nafziger
 
Drip Marketing: Marketers Guide to Lead Nurturing
Drip Marketing: Marketers Guide to Lead NurturingDrip Marketing: Marketers Guide to Lead Nurturing
Drip Marketing: Marketers Guide to Lead NurturingRegalix
 
Lead scoring Best Practices
Lead scoring Best PracticesLead scoring Best Practices
Lead scoring Best Practicesedynamic
 
B2B Lead Generation—Using Content to Acquire New Customers
B2B Lead Generation—Using Content to Acquire New CustomersB2B Lead Generation—Using Content to Acquire New Customers
B2B Lead Generation—Using Content to Acquire New CustomerseMarketer
 
Lead Nurturing: The Blueprint for Building Successful Campaigns
Lead Nurturing: The Blueprint for Building Successful CampaignsLead Nurturing: The Blueprint for Building Successful Campaigns
Lead Nurturing: The Blueprint for Building Successful CampaignsG3 Communications
 
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...HubSpot
 
Chap. 7. prospecting
Chap. 7. prospectingChap. 7. prospecting
Chap. 7. prospectingGia Lara
 
Multi Channel Lead Nurturing
Multi Channel Lead NurturingMulti Channel Lead Nurturing
Multi Channel Lead NurturingHubSpot
 
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell Itself
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfSaaS Marketing Plan: 5 Ways to Get your B2B App to Sell Itself
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideSlideShare
 
Bmgt 204 chapter_6
Bmgt 204 chapter_6Bmgt 204 chapter_6
Bmgt 204 chapter_6Chris Lovett
 
The Sales Process: Prospecting
The Sales Process: ProspectingThe Sales Process: Prospecting
The Sales Process: ProspectingNj Lopez-Tan
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGuillaume Lerouge
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShareSlideShare
 

En vedette (16)

Create a Winning Lead Nurturing Campaign in 90 Days
Create a Winning Lead Nurturing Campaign in 90 DaysCreate a Winning Lead Nurturing Campaign in 90 Days
Create a Winning Lead Nurturing Campaign in 90 Days
 
Cob 20081008 1
Cob 20081008 1Cob 20081008 1
Cob 20081008 1
 
Prospecting Presentation Km
Prospecting Presentation KmProspecting Presentation Km
Prospecting Presentation Km
 
Drip Marketing: Marketers Guide to Lead Nurturing
Drip Marketing: Marketers Guide to Lead NurturingDrip Marketing: Marketers Guide to Lead Nurturing
Drip Marketing: Marketers Guide to Lead Nurturing
 
Lead scoring Best Practices
Lead scoring Best PracticesLead scoring Best Practices
Lead scoring Best Practices
 
B2B Lead Generation—Using Content to Acquire New Customers
B2B Lead Generation—Using Content to Acquire New CustomersB2B Lead Generation—Using Content to Acquire New Customers
B2B Lead Generation—Using Content to Acquire New Customers
 
Lead Nurturing: The Blueprint for Building Successful Campaigns
Lead Nurturing: The Blueprint for Building Successful CampaignsLead Nurturing: The Blueprint for Building Successful Campaigns
Lead Nurturing: The Blueprint for Building Successful Campaigns
 
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
Lead Nurturing: Multichannel Relationship Strategies to Take a Contact from P...
 
Chap. 7. prospecting
Chap. 7. prospectingChap. 7. prospecting
Chap. 7. prospecting
 
Multi Channel Lead Nurturing
Multi Channel Lead NurturingMulti Channel Lead Nurturing
Multi Channel Lead Nurturing
 
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell Itself
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfSaaS Marketing Plan: 5 Ways to Get your B2B App to Sell Itself
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell Itself
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to Guide
 
Bmgt 204 chapter_6
Bmgt 204 chapter_6Bmgt 204 chapter_6
Bmgt 204 chapter_6
 
The Sales Process: Prospecting
The Sales Process: ProspectingThe Sales Process: Prospecting
The Sales Process: Prospecting
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companies
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShare
 

Similaire à Lead Nurturing Campaign Fast Track

Internet Marketing 101: Content Marketing Basics
Internet Marketing 101: Content Marketing BasicsInternet Marketing 101: Content Marketing Basics
Internet Marketing 101: Content Marketing BasicsWhole Brain Group, LLC
 
Finding & Nurturing the Right Prospects
Finding & Nurturing the Right ProspectsFinding & Nurturing the Right Prospects
Finding & Nurturing the Right ProspectsLeadLife Solutions
 
Setting Your Clients Up for Success with Marketing Automation – Best Practices
Setting Your Clients Up for Success with Marketing Automation – Best PracticesSetting Your Clients Up for Success with Marketing Automation – Best Practices
Setting Your Clients Up for Success with Marketing Automation – Best PracticesBrainrider B2B Marketing
 
7 Smart Ideas to Market your SaaS Business
7 Smart Ideas to Market your SaaS Business7 Smart Ideas to Market your SaaS Business
7 Smart Ideas to Market your SaaS BusinessXander Marketing
 
Webinar Slides: Get Noticed With Targeted Marketing Campaigns
Webinar Slides: Get Noticed With Targeted Marketing CampaignsWebinar Slides: Get Noticed With Targeted Marketing Campaigns
Webinar Slides: Get Noticed With Targeted Marketing CampaignsDhiraj Singh
 
Webinar Slides: Get Noticed With Targeted Marketing Campaigns
Webinar Slides: Get Noticed With Targeted Marketing CampaignsWebinar Slides: Get Noticed With Targeted Marketing Campaigns
Webinar Slides: Get Noticed With Targeted Marketing CampaignsTechValDhiraj
 
Real World Rules for Lead Scoring & Prioritization
Real World Rules for Lead Scoring & PrioritizationReal World Rules for Lead Scoring & Prioritization
Real World Rules for Lead Scoring & PrioritizationLeadLife Solutions
 
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyStop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
 
Thought leadership as a content marketing strategy
Thought leadership as a content marketing strategyThought leadership as a content marketing strategy
Thought leadership as a content marketing strategyThought Leadership Partners
 
13 errores que dañan tu estrategia de contenidos
13 errores que dañan tu estrategia de contenidos13 errores que dañan tu estrategia de contenidos
13 errores que dañan tu estrategia de contenidosPlanimedia
 
13 Content Marketing Mistakes That Are Poisoning Your Progress
13 Content Marketing Mistakes That Are Poisoning Your Progress13 Content Marketing Mistakes That Are Poisoning Your Progress
13 Content Marketing Mistakes That Are Poisoning Your ProgressContent Marketing Institute
 
1-Business Development
1-Business Development1-Business Development
1-Business DevelopmentDana Kiklis
 
Messaging design for content marketing chapman univ
Messaging design for content marketing chapman univMessaging design for content marketing chapman univ
Messaging design for content marketing chapman univChris Marocchi
 
Insurance marketing like geico or progressive no notes
Insurance marketing like geico or progressive  no notesInsurance marketing like geico or progressive  no notes
Insurance marketing like geico or progressive no notesCarole Mahoney
 
Creating a Business-Driven Content Marketing Strategy
Creating a Business-Driven Content Marketing StrategyCreating a Business-Driven Content Marketing Strategy
Creating a Business-Driven Content Marketing StrategyCarla Johnson
 
Internet Marketing 101: Social Media Basics
Internet Marketing 101: Social Media BasicsInternet Marketing 101: Social Media Basics
Internet Marketing 101: Social Media BasicsWhole Brain Group, LLC
 
Secrets of Top Pool Professionals
Secrets of Top Pool ProfessionalsSecrets of Top Pool Professionals
Secrets of Top Pool ProfessionalsDeborah Gallant
 
Transforming Your Career in Customer Success
Transforming Your Career in Customer SuccessTransforming Your Career in Customer Success
Transforming Your Career in Customer SuccessAndrea Webb
 

Similaire à Lead Nurturing Campaign Fast Track (20)

Internet Marketing 101: Content Marketing Basics
Internet Marketing 101: Content Marketing BasicsInternet Marketing 101: Content Marketing Basics
Internet Marketing 101: Content Marketing Basics
 
Finding & Nurturing the Right Prospects
Finding & Nurturing the Right ProspectsFinding & Nurturing the Right Prospects
Finding & Nurturing the Right Prospects
 
Setting Your Clients Up for Success with Marketing Automation – Best Practices
Setting Your Clients Up for Success with Marketing Automation – Best PracticesSetting Your Clients Up for Success with Marketing Automation – Best Practices
Setting Your Clients Up for Success with Marketing Automation – Best Practices
 
7 Smart Ideas to Market your SaaS Business
7 Smart Ideas to Market your SaaS Business7 Smart Ideas to Market your SaaS Business
7 Smart Ideas to Market your SaaS Business
 
Webinar Slides: Get Noticed With Targeted Marketing Campaigns
Webinar Slides: Get Noticed With Targeted Marketing CampaignsWebinar Slides: Get Noticed With Targeted Marketing Campaigns
Webinar Slides: Get Noticed With Targeted Marketing Campaigns
 
Webinar Slides: Get Noticed With Targeted Marketing Campaigns
Webinar Slides: Get Noticed With Targeted Marketing CampaignsWebinar Slides: Get Noticed With Targeted Marketing Campaigns
Webinar Slides: Get Noticed With Targeted Marketing Campaigns
 
Real World Rules for Lead Scoring & Prioritization
Real World Rules for Lead Scoring & PrioritizationReal World Rules for Lead Scoring & Prioritization
Real World Rules for Lead Scoring & Prioritization
 
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyStop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
 
Thought leadership as a content marketing strategy
Thought leadership as a content marketing strategyThought leadership as a content marketing strategy
Thought leadership as a content marketing strategy
 
13 errores que dañan tu estrategia de contenidos
13 errores que dañan tu estrategia de contenidos13 errores que dañan tu estrategia de contenidos
13 errores que dañan tu estrategia de contenidos
 
13 Content Marketing Mistakes That Are Poisoning Your Progress
13 Content Marketing Mistakes That Are Poisoning Your Progress13 Content Marketing Mistakes That Are Poisoning Your Progress
13 Content Marketing Mistakes That Are Poisoning Your Progress
 
1-Business Development
1-Business Development1-Business Development
1-Business Development
 
Messaging design for content marketing chapman univ
Messaging design for content marketing chapman univMessaging design for content marketing chapman univ
Messaging design for content marketing chapman univ
 
Insurance marketing like geico or progressive no notes
Insurance marketing like geico or progressive  no notesInsurance marketing like geico or progressive  no notes
Insurance marketing like geico or progressive no notes
 
Creating a Business-Driven Content Marketing Strategy
Creating a Business-Driven Content Marketing StrategyCreating a Business-Driven Content Marketing Strategy
Creating a Business-Driven Content Marketing Strategy
 
Retailer magazine issue 12
Retailer magazine issue 12Retailer magazine issue 12
Retailer magazine issue 12
 
Internet Marketing 101: Social Media Basics
Internet Marketing 101: Social Media BasicsInternet Marketing 101: Social Media Basics
Internet Marketing 101: Social Media Basics
 
Secrets of Top Pool Professionals
Secrets of Top Pool ProfessionalsSecrets of Top Pool Professionals
Secrets of Top Pool Professionals
 
8 Marketing Musts for Profitable Growth
8 Marketing Musts for Profitable Growth8 Marketing Musts for Profitable Growth
8 Marketing Musts for Profitable Growth
 
Transforming Your Career in Customer Success
Transforming Your Career in Customer SuccessTransforming Your Career in Customer Success
Transforming Your Career in Customer Success
 

Plus de Left Brain DGA

David Raab - Why Analytics is Finally the Next Big Thing in B2B Marketing
David Raab - Why Analytics is Finally the Next Big Thing in B2B MarketingDavid Raab - Why Analytics is Finally the Next Big Thing in B2B Marketing
David Raab - Why Analytics is Finally the Next Big Thing in B2B MarketingLeft Brain DGA
 
Personal Content Templates
Personal Content TemplatesPersonal Content Templates
Personal Content TemplatesLeft Brain DGA
 
15 ways to distribute content
15 ways to distribute content15 ways to distribute content
15 ways to distribute contentLeft Brain DGA
 
Selecting a Marketing Automation Vendor
Selecting a Marketing Automation VendorSelecting a Marketing Automation Vendor
Selecting a Marketing Automation VendorLeft Brain DGA
 
The Case for Marketing Automation in 30 Seconds
The Case for Marketing Automation in 30 SecondsThe Case for Marketing Automation in 30 Seconds
The Case for Marketing Automation in 30 SecondsLeft Brain DGA
 
The Science of Marketing
The Science of MarketingThe Science of Marketing
The Science of MarketingLeft Brain DGA
 
Driving Demand Generation Results via Digital Nurturing
Driving Demand Generation Results via Digital NurturingDriving Demand Generation Results via Digital Nurturing
Driving Demand Generation Results via Digital NurturingLeft Brain DGA
 
Build Your B2B Marketing Infrastructure
Build Your B2B Marketing InfrastructureBuild Your B2B Marketing Infrastructure
Build Your B2B Marketing InfrastructureLeft Brain DGA
 
Demand Generation & Marketing Technology
Demand Generation & Marketing TechnologyDemand Generation & Marketing Technology
Demand Generation & Marketing TechnologyLeft Brain DGA
 

Plus de Left Brain DGA (9)

David Raab - Why Analytics is Finally the Next Big Thing in B2B Marketing
David Raab - Why Analytics is Finally the Next Big Thing in B2B MarketingDavid Raab - Why Analytics is Finally the Next Big Thing in B2B Marketing
David Raab - Why Analytics is Finally the Next Big Thing in B2B Marketing
 
Personal Content Templates
Personal Content TemplatesPersonal Content Templates
Personal Content Templates
 
15 ways to distribute content
15 ways to distribute content15 ways to distribute content
15 ways to distribute content
 
Selecting a Marketing Automation Vendor
Selecting a Marketing Automation VendorSelecting a Marketing Automation Vendor
Selecting a Marketing Automation Vendor
 
The Case for Marketing Automation in 30 Seconds
The Case for Marketing Automation in 30 SecondsThe Case for Marketing Automation in 30 Seconds
The Case for Marketing Automation in 30 Seconds
 
The Science of Marketing
The Science of MarketingThe Science of Marketing
The Science of Marketing
 
Driving Demand Generation Results via Digital Nurturing
Driving Demand Generation Results via Digital NurturingDriving Demand Generation Results via Digital Nurturing
Driving Demand Generation Results via Digital Nurturing
 
Build Your B2B Marketing Infrastructure
Build Your B2B Marketing InfrastructureBuild Your B2B Marketing Infrastructure
Build Your B2B Marketing Infrastructure
 
Demand Generation & Marketing Technology
Demand Generation & Marketing TechnologyDemand Generation & Marketing Technology
Demand Generation & Marketing Technology
 

Dernier

The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......SABRI INTERNATIONAL
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 

Dernier (20)

The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 

Lead Nurturing Campaign Fast Track

  • 2. Left Brain introduction §  Left Brain Marketing is a Silicon Valley-based marketing consulting rm that specializes in designing and implementing customized marketing automation solutions and campaigns for B2B companies. §  The LBM team has over 100 years of combined experience. §  We've run entire marketing departments, been responsible for million dollar budgets, worked with start-ups and F100 companies. §  Whether you're just beginning or looking to raise the caliber of your marketing, we'll drastically reduce your learning curve and show you how to make the most of your marketing automation system. 2
  • 3. Agenda §  Setting realistic goals §  Cleaning your database §  Selecting your content §  Step by step nurture program §  Live example §  Needed elements and examples §  Live lead nurturing ow 3
  • 4. Setting realistic goals §  Who will you nurture §  Prepare for your campaign §  Select your audience §  Segment by attributes or actions §  Message crafted for selected group 4
  • 5. Cleaning the database §  Take a close look at your database §  Remove not marketable leads §  Increase your open and click rate §  Some contacts are leads 5
  • 6. Setting a goal §  What should your goal be §  Communicate with Sales §  Have their hand in the cookie jar §  Decide who is considered to be “interested” or “quali ed” §  Set realistic expectations §  Industry statistics may vary §  Calculate through number of records on list, average open and click rate, and number of steps 6
  • 7. Selecting content §  Content must be educational §  Must address what bene ts offer to the recipient and industry §  Must emphasize business needs and how would it solve particular issues §  No steak knifes giveaway 7
  • 8. Step by step program 8
  • 9. Live example – step by step 9
  • 10. Needed elements §  Forms §  Landing Pages §  Images §  Emails §  Lists §  Flow 10
  • 13. Summary §  Prepare your campaign (audience, attributes, actions, message) §  Clean your database §  Set realistic goals and communicate with your sales department §  Content should be educational §  Create multi step nurture campaigns §  Create your campaign pieces (forms, landing pages, emails, lists, ow) 13