A very brief overview on how the absence of marketing automation system causes too many qualified leads to fall through the cracks.

1. The
Case
for
Marke-ng
Automa-on
…
in
30
Seconds

2. According to a Sirius
Decisions’ Study of
the typical Lead
Management
Process…
Out of 1,000
leads you
generate
2
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3.
200
You only touch about 20%.
Touched
800
Untouched
But wait, the story
gets worse…
3
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4.
60
are
Qualified
Of those 200, you decide… 140
are
NOT
Qualified
And here’s where it really gets depressing.
Of those 140 “NOT QUALIFIED” prospects ….
4
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5.
120 buy from you or your
120
BUY
competition with 2 years…
So,
the
ques-on
you
might
consider
is…
If
80%
of
your
leads
go
untouched
and
80%
of
your
“Unqualified”
leads
s-ll
buy…
Can
you
afford
not
to
find
a
solu-on?
5
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