2010 Membership, Development, PR & Marketing PAG Spring Workshop.
Cultivating Membership Among Young Professionals - Presentation by Caroline Stevens, Development Officer, Museum of Fine Arts, Boston, MA
4. Museum Council Membership
– Museum Council Associate: $250
• Just for individuals ages 21‐26
• 45 Museum Council Associates
– Museum Council Member: $500‐$999
• 173 Museum Council Member households
– Museum Council Fellow: $1,000‐$2,499
• 72 Museum Council Fellow households
– Museum Council Patron: $2,500+
• 21 Museum Council Patron households
8. How to grow young donors into
leadership
• Research
• Engage
• Communicate
• Create a defined transition plan and policies
– Integrate donor volunteers in the transition
efforts
• Foster a group mentality
• Peer mentoring
9. Marketing and Communication
‐Placement on web
‐Ease of navigation
‐Email only
‐ Steering Committee
‐Prospecting Events
‐Bring friends to events