Storytelling for events by Gijsbregt Vijn (Ticketscript 7 april 2015)
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Gijsbregt Vijn, managing director at Lemon Scented Tea explains how to use storytelling for your event or brand.
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Storytelling for events by Gijsbregt Vijn (Ticketscript 7 april 2015)
- 1. Storytelling for Events Ticketscript talks April 2015 – Lemon Scented Tea
- 2. HELLO I AM…. • Gijsbregt Vijn • My personal journey • MD Lemon Scented Tea • The storytelling agency Growing brands & businesses through great stories.
- 4. Our brains are made for stories
- 5. That a good story needs to do tw things: 1) Hold attention 2) Transport emotions Research Berkeley University study showed:
- 6. Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=34WIbmXkewU
- 12. Act 1 Context Who, where and when: Setting the stage, intro of characters Conflict Meeting resistance the struggle Act 3 Resolution How it ends: the outcome Goals Starting the journey: the will to engage with change Act 2
- 13. Matrix is about a man who needed to believe he could save the world and when he believed he did. Act 1 Is Neo ‘the one’ to liberate humanity Act 2 Only when he believes and overcomes Act 3 Yes he can
- 15. The same counts for (event) brands. And the big ones really play into this…
- 16. Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=kbN6Kdlim_c
- 17. Same counts for gig build up & festival build up Act 1 Build up, suspense Act 2 More daring tracks to get them where you want them Act 3 Release with hits
- 18. ESP Emotional selling point ISP Inspirational selling point USP Unique selling points How to get your story straight
- 19. Good stories and brands start with a point of view
- 20. Spartacus is about a man who wants to go home.
- 21. The mother of brand stories Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=SswMzUWOiJg
- 22. The same can count for (festival) brands. And the big ones really play into this…
- 25. A press release for yourself will do.
- 26. Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=4NyXzir2yKg
- 27. Divide the main story into storylines Design Technique Culture & Groups Food Art sneakers The breaks Locations
- 28. Divide the main story into storylines than share it via the channels Design Technique Culture & Groups Food Art Sneakers The breaks Locations
- 30. Good exercise: Treat your brand like a mag
- 31. Intrigue… don’t spell it out
- 32. Find your own media logic Discover Involve Act Share “Hello I’m this brand “This is what I stand for” “Come to my website, contact me or buy me” “Talk about me
- 33. If you have the data
- 34. Use it Brands
- 36. Thank you
Notes de l'éditeur
- Ik heb een flinke presentatie. Ik stel voor erdoorheen te gaan met jullie. Als er vragen tussentijds stel ze. Korte antwoorden geef ik meteen. Langere antwoorden doen we na de sessie.
- Merken in de wereld te zetten die zo interessant zijn dat ze vanzelf gaan reizen Pot met water is de maatschappij, het theezakje is kern van een bedrijf, de identiteit, samen met de klant
- En een pov is het allerbelangrijkste in het ontwikkelen van content. Een POV zorgt dat je wordt opgemerkt. Zonder pov lastig aandacht te krijgen Vanuit een pov ontstaat een verhaal, je verleden, je context, je ambitie, je visie, je stijl, je karakter, etc. Een bron voor verhalen. Conclusie: You need a POV and a story to be interesting
- Een effectief verhaal moet twee dingen doen: aandacht vasthouden (dramatic arc) 2) Zorgen dat de emotie overkomt