This is a PDF of slides I used at a workshop on how to publish articles at the Kindle Store, for the Professional Outdoor Media Association in Tunica, Mississippi.

1. Format & Publish Content
on the Kindle Store
Presenter: Len Edgerly
2012 POMA Annual Business Meeting
Friday, August 3, 12

2. The eBook Explosion 8/3/12
20%
11/19/07
0%
Friday, August 3, 12

3. Kindle Singles Growth
Articles of 5,000 to 30,000 words
• Launched January 26, 2011
• Sales through March, 2012: 2 million
Friday, August 3, 12

4. Self-Publishing Takes Off
• 22 of the top 100 Kindle best-sellers so far
this year were self-published with Kindle
Direct Publishing
Friday, August 3, 12

5. A Success Story
• Theresa Ragan: 19 years of writing without
a sale before self-publishing in 2011.
• Current eBook sales: 2,000 a day
Friday, August 3, 12

6. Theresa Ragan Audio
Friday, August 3, 12

7. Tom Claycomb’s eArticles
Friday, August 3, 12

8. Tom Claycomb’s Kindle Sales
“ averaging about a dozen/week
lately” (6/26 email)
.12 x .99 x .3 x 4.3 = $15/ month
Next Step: Publicize articles more
Write More Articles!
Friday, August 3, 12

9. An Essential Resource
for $1.99
Friday, August 3, 12

10. Mini-Lesson 1:
Format Your Article
• Make copy in Word, choose “clear
formatting” in the Edit menu.
• Remove page numbers, headers/footers etc.
• Use Times New Roman 12 pt.
• Eliminate extra carriage returns
• Paragraph “spacing” format: single line
spacing, “After: 12 pt”
Friday, August 3, 12

11. Mini-Lesson 2:
Create Your First Page
• Title of Article (CR before, 12-pt Bold)
• Author Name (10-pt italic)
• Topic List (12-pt regular for topics)
• Copyright (10-pt. regular)
• Insert->Break->Page Break
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12. Mini-Lesson 3:
• Price: 99 cents
• Compelling description for Kindle Store
listing
• Cover for store listing
• Bank Account information - for KDP setup
Friday, August 3, 12

13. kdp.amazon.com
Friday, August 3, 12

14. Questions
LenEdgerly@gmail.com
Twitter: @LenEdgerly
thekindlechronicles.com
Friday, August 3, 12