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Transformation: Where Market Research Is Headed & How We Can Thrive In A Changing World

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Leonard Murphy
Leonard Murphy

My presentation at the Chilean Market Research Association 1st Annual Congress.

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Transformation: Where Market Research Is Headed & How We Can Thrive In A Changing World Leonard Murphy Editor & Senior Partner GreenBook / Gen2 Advisors
The Drivers of Change
The New Social Paradigm
Anyone Anyplace Anytime
Latin America Mobile Uses
Latin America Social Media
Big Data Is Big Business
An Industry in Transition
New Methods Used In 2011 Note: Among research buyers (n=149) and research suppliers (n=669).
Planned 2012 Method Usage Note: Among research buyers (n=149) and research suppliers (n=669).
Quant Qual The New Competitive Set Consulting Analytics
Defining The Future
Predictions for MR by 2015
Predictions for MR in 2015
The Goal: Minority Report http://www.youtube.com/watch?v=oBaiKsYUdvg
Transformational Thinking 1. Client Needs & Expectations 2. People Skills and Capabilities 4. Process 3. Technology Enablers
What Clients Want
The Skills For Success
FUTURIST ANTHROPOLOGIST JOURNALIST Future MR Profile CONSULTANT STRATEGIST ANALYST
Behavioral Economics Neuroscience Defining Approaches Predictive Analytics Text Analytics
Triangulating for Success
Creating a New Vision
Thank You! Leonard Murphy www.greenbookblog.org www.gen2advisors.com Twitter: Lennyism Skype: lennymurphyrhr

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