Digital Fuel October 2009

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Leo Burnett

Monthly dose of digital creative ideas, inspiration, trends and works picked out by Leo Burnett Praha

Business Technologie Actualités & Politique

Pepsi Maxi List http:// www.pepsimaxlist.org / You heared about party tubing? You have classic party at home and you watch / listen to videos at YouTube. Pepsi took this to the max and created Pepsi Max List, a full clone of YouTube, where you search for videos, cut them and create your own playlist. Let’s party!

Google Streetview in Prague Google Streetview finally came to Prague. See our office  http://bit. ly /3GunJ

History of Jordan Flights ,[object Object],[object Object],https:// nike . com /jumpman23/ historyofflight /

Wardrobe (The Closet) Story ,[object Object],[object Object],http://www. youtube . com / watch ?v=LniH0ZApCiI

PS3 slams into Bravia at 50 mph ,[object Object],[object Object],http://www.youtube.com/watch?v=bnC95hU7G_M

The fun theory ,[object Object],[object Object],http://www. thefuntheory . com /

VW EcoFuel iPhone app ,[object Object],[object Object],[object Object],[object Object],http://www. youtube . com / watch ?v=ipPq9ncRCCc

Prius iPhone experience at Times Square ,[object Object],http://www.youtube.com/watch?v=Vix2GkK1FJU

Nike ID iPhone app Don’t know what colors use for designing your Nike shoes? Inspiration is everywhere! Just take a picture with your iPhone and app will transfer the color palette straight to the sets of shoes you can customize. You can customize your design, share it with friends, personalize the shoes and buy them. http://www. youtube . com / watch ?v=d_ xAAHVhXRI

Why Apple & Google Win - and Your Company Doesn't Scott Monty, head of social media at Ford, on the issue why less is more. http://www. scottmonty . com /2009/10/ why - apple - google - win - and - your - company . html

Combo collaborative animation ,[object Object],http:// vimeo . com /6555161

Facebook measuers how happy we are ,[object Object],[object Object],[object Object],http:// apps . facebook . com / usa _ gnh /

SOS Gardener app ,[object Object],[object Object],[object Object],http:// apps .facebook.com/ zahradnik

Lufthansa My Sky Status ,[object Object],[object Object],[object Object],http:// myskystatus . com /

One way ticket - Facebook app ,[object Object],[object Object],http://www. facebook . com / vaustralia

Google Street View Guys ,[object Object],[object Object],http://www. collegehumor . com /video:1922981

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Digital Fuel October 2009

1. DIGITAL FUEL #OCTOBER 2009

2. NEW WEBSITES

3. Pepsi Maxi List http:// www.pepsimaxlist.org / You heared about party tubing? You have classic party at home and you watch / listen to videos at YouTube. Pepsi took this to the max and created Pepsi Max List, a full clone of YouTube, where you search for videos, cut them and create your own playlist. Let’s party!

4. Google Streetview in Prague Google Streetview finally came to Prague. See our office  http://bit. ly /3GunJ

6. CAMPAIGNS / VIRALS

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11. MOBILE APP

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14. Nike ID iPhone app Don’t know what colors use for designing your Nike shoes? Inspiration is everywhere! Just take a picture with your iPhone and app will transfer the color palette straight to the sets of shoes you can customize. You can customize your design, share it with friends, personalize the shoes and buy them. http://www. youtube . com / watch ?v=d_ xAAHVhXRI

15. INSPIRATION

16. Why Apple & Google Win - and Your Company Doesn't Scott Monty, head of social media at Ford, on the issue why less is more. http://www. scottmonty . com /2009/10/ why - apple - google - win - and - your - company . html

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19. SOCIAL NETWORKS

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25. Created by

Digital Fuel October 2009

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