Lors de ce vendredi 25 novembre, pour le #15MinPasPlus c'est Frédéric Josué qui est venu nous parler de la data science. #talentscurrator D’origine Franco Brésilienne, Frédéric Josué est spécialiste des media et des marques. Il dirige notamment au sein de Havas, la structure d’innovation «18hubs.io». Basée à Los Angeles, Séoul et Tel Aviv, cette structure de recherche opérationnelle opère au croisement des media, des industries culturelles, des technologies et de la data science. Diplômé d’un troisième cycle en Stratégie Industrielle à la Sorbonne, Frédéric Josué a débuté sa carrière en tant qu'analyste en Intelligence Economique au Ministère de la Défense, puis en tant que macro économiste dans un institut privé. En 2004 il a collaboré à la création du programme C.U.L.T. sur les cultures urbaines, récompensé d’un Interactive Emmy Award. Frédéric Josué est auteur, conférencier et membre d’associations sur la thématique des écritures Transmedia. En 2015 il a créé et coécrit la Série OTT FRAT-Français Radicalisés Terroristes, diffusée sur Canal Play . Associé à TIU-Transmedia Immersive University, il est par ailleurs Secrétaire Général du Marseille WebSeries Festival.

1. Media Industries
Culture Industries
Technology
Data Science

2. ACADEMIC CONNECTION
APPLIED RESEARCH

3. STARTUPS SCOUTING
TALENT ACTIVATION AI
VR/AR
UX/UI
Platforms
Smart Cities
Blockchain
Privacy

4. CONSULTING
OPERATIONAL RESEARCH
STRATEGIC ANALYSIS
18havas.io
pillowtalks.io

5. BUSINESS
ROADSHOWS

6. PLAYFULCITIES
By 2020 there will be an estimated 50
billion connected devices. +5 billion
mobile phones.
October 16 50% of the Internet traffic is
Mobile.
IoT sensors will trigger
contextually-relevant, personalized
content.
AR and reactive environments will
dominate. Pokemon Go was a first
good test and learn.
Further reading: pillowtalks.io and
coming USC Engaging Cities Research
New York
pizzeria
revenue
jumped
75%
The one unique thing about this
game is that it requires players to
go outside and search for the
Pokémon characters. Essentially,
it’s a virtual scavenger hunt.

7. While VR is driving new experiential
formats, its penetration among consumers
is expected to reach 6m in 2016 already
through wired headsets (Oculus, HTC,
Playstation).
But we’re still discovering the language of
this new media which will prove more and
more immersive and social.
Further Reading: pillowtalks.io, Strategic
Note, UCLA Future of Storytelling
Research
Microsoft’s announcements of $299
mixed reality headsets, devices that
can deliver anything from a virtual
reality game to an augmented view of
your living room, are a major reason
behind Microsoft's investment in
HoloLens.
VIRTUALREALITY

8. Converging high end technologies (VR and
eSports especially now) require physical
environment to spread across audiences.
Expand the live experience overtime and over
platforms, similar to the golden age of Arcade
Games in the late 70s.
Further Reading: Strategic Note
eSports arena in Orange County CA is
the 1st ever dedicated arena for
eSports competitions. 15,000 sq ft
facility combines esports venue,
community hub and production
company
LOCATION-BASED
ENTERTAINMENT

9. The ever growing surplus of films, TV shows,
video games and music limits the visibility of
new content.
Through human curation, as well as with the
support of AI including recent chatbots
developments, brands could help solve
consumers quest for seamless experience.
Further Reading: pillowtalks.io, upcoming
UCLA UX/UI 2016 Research
In 2009 Netflix launched the Netflix
prize with $1 million in prize money
inviting developers to create a
recommendation system that could
improve Netflix’s recommendations by
up to 10%.
CURATION
PLATFORMS

10. “Speech has reached a tipping point in our
society” - MIT. Voice control and
conversational interfaces, powered by smart
AI, will replace screens in computer-human
interactions.
What is the place for brands? Their voice
and tone?
Further Reading: pillowtalks.io, Strategic
Note, upcoming UCLA UX/UI 2016
Research
CONVERSATIONAL
“INVISIBLE” UI
Amazon tracks every interaction
with Alexa, which also powers the
Echo Dot and Amazon Tap. The
percentage of interactions that are
“nonutilitarian” is well into the
double digits.

11. PREDICTIVE &
PERSONALIZED
CONTENT
Real time personalization will create tailored
serialized experiences for each user,
integrating all the complexity of UX Design,
from the interface to the Information
Architecture.
While AI will anticipate and deliver what the
user will be most interested in at any moment.
Further Reading:
Sony CSL wants to use its system
of machine-learning
algorithms—which is named Flow
Machines, and has been in
development since 2012—to write
and publish entire albums.

12. Cultural Industries are a Demand side
economy solving customers issues.
Consumers are increasingly turning to niche
stories more relevant to their interests and
discovering new formats proper to social
platforms and their influencers, giving long tail
content more importance.
Franchises and mainstream IP are collapsing.
Further reading: UCLA Future of Storytelling
Research
NICHE
STORYTELLING
& FORMATS
The number of transgender characters had
doubled to 16 this year. There was also a
record high percentage of black characters on
broadcast television, thanks mostly to shows
like hip hop family drama "Empire,"
action-packed drama "Luke Cage," comedy
"black-ish," and crime series "How To Get
Away With Murder."

13. SOCIAL AND
CAUSE
MARKETING
We are facing a shift from “Brand” to
“Culture”, from a 2D to a multidimensional
mode, where cultural connection with the
audience is stronger.
Causes are shared playground to be
leveraged, solving consumers issues in a
service design mindset.
"Spent: Looking for Change," a
documentary produced by Davis
Guggenheim that shines a light
on the millions of Americans shut
out of the U.S. banking system.