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Association Network Exchange,[object Object],Social Media, Risks, and Policies for Associations,[object Object],Leslie T. White, CPCU, CIC, ARM, CRM,[object Object],Croydon Consulting, LLC,[object Object],February 17, 2010,[object Object]
http://bit.ly/tmoC0,[object Object]
Clarity over control . . .,[object Object],If everyone involved knows the purpose of the organization’s social media initiatives – if each individual is clear about his or her role in achieving that purpose  and the parameters in which they can participate – those social media initiatives will be that much more successful from the start.,[object Object]
Risk Assessment,[object Object],Identify the risks,[object Object],Analyze the risks,[object Object],Prioritize ,[object Object]
Risk Mitigation,[object Object],Adopt policies,[object Object],Monitor the social web so you know what people are saying,[object Object],Provide education on legal issues,[object Object],Provide education on social media principles,[object Object],Update insurance coverages,[object Object]
Building Social Media Capacity,[object Object],Monitor social web,[object Object],Develop social media strategy,[object Object],Assess & mitigate risks,[object Object],Appropriate insurance coverage,[object Object],Adopt policies & guidelines,[object Object],Interdepartmental social media collaboration,[object Object],Education,[object Object]
Policy Characteristics,[object Object],Built on trust,[object Object],Practical,[object Object],Designed to educate,[object Object],Without absolutes,[object Object],In plain language,[object Object],Friendly,[object Object],Consistent,[object Object],Prepare for mistakes,[object Object],Clear about process,[object Object]
Writing Tips,[object Object],Pick one audience,[object Object],Refer to other organizational policies,[object Object],Forget about the tools,[object Object],Write more DO’s than DON’Ts,[object Object],Copy from folks who are making it work,[object Object]
Key Components,[object Object],Preamble,[object Object],Main guidelines,[object Object],Conclusion,[object Object]
Main Guidelines,[object Object],Personal responsibility,[object Object],Applicable organizational policies,[object Object],Confidential & proprietary information,[object Object],Intellectual property & link love,[object Object],Community & value,[object Object],Authenticity & transparency,[object Object],Exercise good judgment,[object Object],Write what you know,[object Object],Fixing mistakes,[object Object],Policy infractions & due process,[object Object],Productivity,[object Object]
Policies, Clarity & Making it Work,[object Object],Cultural, organizational & individual shift ,[object Object],Organizational collaboration – social media is everyone’s responsibility,[object Object],Clarity of purpose instead of command & control,[object Object]
Questions?,[object Object],Thanks to Lindy Dreyer and Maddie Grant, CAE of SocialFish, LLC for allowing me to collaborate on this white paper. Visit their web site www.socialfish.org for more awesomeness on social media strategy and know how.,[object Object],Leslie T. White, CPCU, CIC, ARM, CRM,[object Object],Croydon Consulting, LLC,[object Object],www.croydonconsult.com,[object Object],Twitter: @ltwhite,[object Object],Email: Lwhite@croydonconsult.com,[object Object],Risky Chronicleshttp://riskychronicles.wordpress.com/,[object Object],410-544-0913,[object Object]

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