McKerns Development and PR provides strategic PR for business, establishing business goals and shaping perception of a company as they achieve their business goals. The company provides strategic direction in business, public relations and the media, promoting people, projects and business at all stages of project development and B2B and B2C commerce.
1. Executive Bio Leslie Allison McKerns, BA, BS, Lic., ID
Founder:Leslie McKerns, BA, BS, Licensed ID, is the founder and managing partner
of McKerns Development and PR (a McKerns Development Company). McKerns
Development is a leading Publicist, Business Development and Strategic Business
Advisory expert for Business (both Business to Business and Business to Consumer)
and specializes in transforming startups into brands. Ms. McKerns is a strategic publicist
and business development expert providing strategic direction in business, funding and
business revenue growth, public relations and the media, promoting people, projects
and business at all stages of project development and commerce.
Prior to founding McKerns Development, Ms. McKerns was the Vice President of two of
the Southeast’s largest architectural and design firms rated as No.2 and No. 3 in the
South by Florida Trend Magazine. Ms. McKerns has previously been a partner and
CEO for 16 years in two of her own Florida corporations. She is also a Florida Licensed
Interior Designer with 25 years of corporate design experience; in this role she was in
charge of Corporate Marketing for seven offices in two States over an eight State
geographic target market; a Division Head; a lecturer and multi-published author of
books and CEU professional courses.
Ms. McKerns has developed proposals and awards for hundreds of thousands of
square feet of project development.
In her role as a professional publicist, Ms. McKerns maintains active interaction and
relationships with news and other media, including those in the business, trade,
financial, luxury, construction, development and specialty industry publications. Ms.
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McKerns Development(a McKerns Development and PR Company)
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development
2. McKerns writes feature articles for major media designed to provide high interest for
publications and meet the corporate goals of her clients.
Ms. McKerns’ background includes being the Publicist for the development company of
luxury marinas and destination properties including thirteen (13) marinas totaling 5,000
slips and waterfront properties from Miami north to Vero Beach, FL, on the west coast of
FL and on Lake Okeechobee. Projects publicized include a $180 million dollar marina
and condominium development in Riviera Beach FL, prominently awarded the “Marine
Project of the Year Award”, “Marina of the Year Award” and “One of the Southeast’s
Top Projects”.
She was in charge of a multi-million dollar two company merger, diversifying both
business practices into 12 clearly defined market sectors within an eight state
geographic location, including the award of a ten year $500 million dollar continuing
service contract. In her role as merger chief, she researched potential markets within a
diverse geographic area, identified specific merger candidates, contacted each
candidate and explored overtures and potential merger structures, introduced the
parties and conducted the meeting negotiations.
Publicist, Business Advisor, Business Consultant
Ms. McKerns has been the publicist, business advisor and business consultant to
hundreds of top businesses including architectural, development, engineering and
interior design companies, and for companies growing from startup into a brand. In her
role as business advisor, Ms. McKerns evaluates and advises means and methods to
achieve the desired results for a company; in her role as business consultant, Ms.
McKerns provides hands on expertise in the delivery of services to meet the goals of the
firm (expanded markets, top company foundation and reputation, revenue growth
including proposals, bids and grants). As publicist, Ms. McKerns puts the company in
the spotlight in terms of promoting company goals (project exposure, project expertise,
personnel expertise, leadership and innovation) and ties news and feature stories into
national and international trends and needs, expanding the exposure of the firm and its
expertise.
In her marketing and communications consulting roles, and as the CEO of McKerns
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Development, Ms. McKerns is responsible for forming multi-disciplinary development
McKerns Development(a McKerns Development and PR Company)
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development
3. project teams for delivery of business and technical services, for representing firms at
pre-proposal conferences, initiating client contact, professional coaching of teams for
presentations, participating in the writing of contracts, bids, grants and RFP responses
including those for state, county, municipal, education and joint venture participation.
She also writes presentations for community and governance approval boards,
supervises marketing and corporate communications departments, develops and
delivers presentations, and writes articles, press releases, newsletters and corporate
communications including Letters of Interest and specific project approaches. Ms.
McKerns also evaluates all company branding materials including collateral material
and websites, and as a professional writer, writes additional news and website copy
necessary to highlight the professional expertise of a firm. Ms. McKerns provides
creative oversight of all corporate communications, websites and other branded
elements.
Ms. McKerns is a former member of the Board of Directors for the American Lung
Association, and served as the publicist for the SE Florida Division.
Background:
Ms. McKerns holds a Bachelor of Arts in English from Tulane University, in New
Orleans, LA; and a Bachelor of Science in Interior Design and Construction from Florida
International University, Miami, FL.
She has more than 25 years of experience as lead designer and project manager for
millions of square feet of corporate and commercial properties, and has led such clients
as Broward County, the City of Miami, the James L. Knight Convention Center,
Westinghouse, The Federal Reserve, ITT, The Biltmore, Bascom Palmer Eye Hospital,
and Miami Dade Community College, to multiple successful project completion.
Education
B.A. English and Communications, Tulane University, New Orleans, Louisiana.
B.S. Interior Design and Construction, Florida International University, Miami, Florida.
State Licenses
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State of Florida Interior Design License # ID0002274
McKerns Development(a McKerns Development and PR Company)
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development
4. Publications – Leslie McKerns
Multi-published author and co-author with McGraw-Hill; Frank Schaffer Publications,
Inc. Ms. McKerns has published five books and has five more in development.
Professional Trade and Civic Activity
Licensed Interior Designer-State of Florida 1988 inception-current - 2012
National Trust for Historic Preservation
Board of Directors American Lung Association- term - 2005-2008
Publicist American Lung Association of Florida-SE Division –2005-2008
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McKerns Development(a McKerns Development and PR Company)
264 Cypress Trace, Royal Palm Beach, FL 33411
lesliemckerns@mckernsdevelopmentandpr.com
mckernsleslie@gmail.com
561-305-4264
www.mckernsdevelopmentandpr.com
www.lesliemckerns.wix.com/mckerns-development