integrate social media and optimizing for maximum ROI

1. www.hiddenequity.com Social and Digital Media Optimization

2. Overview Why; LinkedIn/Facebook; Digg, Technorati and Delicious; Twitter.

3. Why? The most profitable customers almost always come from an existing client referral; LinkedIn provides a business environment to meet with existing and new groups, communicate, tout your knowledge and network; Connections provide an indicator of which relationships are most important to your business; Referrals can be requested from key connectors identified through the community; Same process as a strong brick and mortar sales organization.

4. LinkedIn/Facebook Profiles have high credibility with Google; Setup profile and add most relevant links back to your site using anchor text; Connect to your Blog and Twitter to keep connections notified when you update and encourage them to visit your other sites; Upload existing contacts to connect with family, friends and business contacts; View their connections to identify your most valuable relationships; Identify and join groups your customers have joined.

5. Digg, Technorati and Delicious Bookmarking sites allow users to share sites with one another; Promote sites that are relevant to your industry and customers; Bookmark your press releases and other sites referring back to yours; Builds link popularity and provides an opportunity to improve credibility with prospective customers; Link profile to Twitter and other social media sites to alert your followers to your bookmarking.

6. Checklist Setup Profiles; Use keyword as username when possible; LinkedIn; Facebook; MySpace; Twitter; Digg; Technorati; Delicious; Promote your sites and profiles both online and offline!

7. Follow Us My Company - www.hiddenequity.com Twitter - http://twitter.com/customercrm Blog - http://insurance-software-he.blogspot.com/ YouTube Channel - http://youtube.com/user/InsuranceSoftware