1. “
THE SECRETS
“

2. INSIGHT
1. Stay ahead of the game
The digital revolution has made it What if you could harness the power
possible to find information on pretty of information to deliver knowledge
much any subject. But it’s also made and insight? Step up a gear and turn
it possible for anyone and everyone to your marketing department into a
publish their opinion and thought. business generating machine.
Can you really base business Media Coverage Analyser from
decisions on this alone? Nexis gives you the power.

3. KNOWING
2. Tracking competitor activity
Feeling under pressure to get results?
Keep an eye on your competition to
stay ahead of the game. Demonstrate
ROI to key stakeholders. Measure
your results against your competitors.
With Media Coverage Analyser you
can present your results in easy to
understand graphics that reveal
the true story.

4. TRENDING
3. Identifying market risks and opportunities
Get under the skin of your prospect Drive business development by
and look at everything from their keeping one step ahead of changing
perspective. Identify and pre-qualify needs, financial situations,
potential clients. Prepare on-point marketplace trends, and competitors
presentations and reports before through a full range of information
meeting with prospects. Compare across news and business coverage.
and contrast financials within an
industry to create benchmarks
and evaluate risk.

5. MEASURING
4. Improving campaign efficiency
Become your own PR machine.
Keep you finger on the pulse of your
latest campaign and press activity.
Create charts and graphs with impact
that show how effective your
messaging has been. Breakdown
by region, product, brand, sector.
Media Coverage Analyser reviews
more than 30,000 sources to keep
you in the picture.

6. ACTIONING
5. Safeguarding your identity
Be better prepared to exploit Combine traditional and social
opportunities and mitigate reputation media content in MCA to discover
risks. Media Coverage Analyser who is damaging – or championing –
focuses on the loudest voices and your reputation.
the most influential people. Identify
issues and recognize the trends that
matter so that you can stay ahead
of the game.

7. Only MCA
from Nexis gives
you all this…
Access an unmatched collection of Get the insight you need to
the world’s most reputable sources. generate better results. Get straight
Uncover new opportunities, work to the information without wasting
more efficiently, and safeguard your hours trawling websites.
business assets.

8. Get in touch
020 7400 2809
nexisinfo@lexisnexis.co.uk
www.nexis.co.uk