Presented at the Internet Librarian 2013 conference. Using web analytics for site improvement.

1. Tripping Hazards:
Where Do Patrons Stumble
on our Website?
Using Web Analytics for Site Improvement
Margot Hanson, California Maritime Academy
Annis Lee Adams, Golden Gate University
Internet Librarian
Mon. Oct. 28, 2013

2. Problem: Patrons Tripping
● New university website w/out usability
testing
● Anecdotal evidence suggested that the
library website was confusing

3. Research
Questions
● Where do our
patrons get
stuck on our
website?
● What are they
looking for?

4. Solution: Use data to clear the path
Analyzed 4 data sources to improve the user experience of the library website.
http://www.flickr.com/photos/julianturner/603667067

5. Jan Pr
oje
2013
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Ch
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ter
Feb Rev
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IM
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Feb 11- Dist
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Feb 22
ute
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March vi
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2013
Go
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Feb 27- Patr
na
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Mar 22
ics
int
erv
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March - Imp
ch lem
June an
ge ented
s
Timeline

9. Google Analytics Pageviews
Sept 24, 2012 - Feb 25, 2013

10. Patron Interviews
We asked:
● What would you
expect to find in
the following
sections?
We found out:
● Titles & content
for navigation
tabs
clipart.com

11. Before
After

14. Looking into the Future
Usability testing
Analytics analysis after changes
http://www.flickr.com/photos/bitterjug/870861414

15. Questions?

16. Image Sources
● http://www.clipart.com
● Street sweeper image via flickr user
julianturner: http://www.flickr.
com/photos/julianturner/603667067
● Crystal Ball image via flickr user bitterjug:
http://www.flickr.
com/photos/bitterjug/870861414/