Monday 15th September Library Research Team heather.parsonage@ntu.ac.uk sharon.potter@ntu.ac.uk victoria.boskett@ntu.ac.uk

1. Raising your research profile
Creating an effective publication
strategy
Library Research Team

2. By the end of this briefing you should be
able to:
• Outline the main principles of best practice for the promotion of
your research publications
• Identify various methods you can use to disseminate your research
to the right audience
• Develop a plan for communicating information about your research
publications
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3. Why do I need to develop a publication
strategy?
• NTU Publications Strategy (available on eCentral)
– ‘Ensure effective publication, dissemination, communication and curation of NTU
research’
• Raise the profile of your research
• Target appropriate journals – highest quality possible
• Reach the right audience
• Exposure to the widest audience possible
• Increase citations of your work
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4. A good starting point
• Publication Good Practice Guidelines: standard outputs
– Available on eCentral
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5. Target appropriate journals – highest
quality possible
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• Quantitative measures
– Journal impact factors
– Journal rankings
• Other considerations
– Acceptance rates
– Is it indexed in major citation databases?

6. Reach the right audience
• Publish in a discipline-specific journal
• Look for topic-specific journals
• Stay alert for themed issues
• Society or association publications
• Consider publishing in a popular magazine as well as a scholarly
journal to reach a non-academic audience
• Does the journal have links to conferences?
• Read the scope of the journal
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7. Exposure to the widest audience
possible
• Consider publishing in a popular magazine as well as a scholarly
journal to reach a non-academic audience
• Open access
– Increases readership and impact [Davis 2011]
– Increases citations [Calver & Bradley 2010]
• Deposit in repositories
– IRep
– Subject repositories
• e.g., CogPrints, PubMed Central, SSRN
– Data repositories
• e.g., UK Data Archive, GenBank
• Disseminate research findings through a variety of media
– NTU Press Office
– Social media
– Conference papers
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8. 05
February
2013
4th
2nd Feb
2013

9. All the above will help to...
…increase citations of your work
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10. Prepare your GAME plan for an
effective strategy
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• Goal
– What impact do you hope to make?
• Audience
– Who would be interested in your research? Who would be affected by your
findings? Is it of interest to non-academics?
• Medium
– What is the most effective way to reach each audience? Which resources would
that audience access?
• Execution
– At which points of your research do you want to disseminate information?
Before publication, or at point of acceptance and afterwards?

11. The Library Research Team can help you:
• Find journal impact factors
• With open access issues
• With any problems related to Irep
• Identify appropriate social media to disseminate your research
• Contact the team at LIBResearchTeam@ntu.ac.uk
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12. References and further reading
Bourne, P.E., (2005). Ten Simple Rules for Getting Published. PLoS Computational Biology
[online]. 1(5): e57. Available at:
http://www.ploscompbiol.org/article/info%3Adoi%2F10.1371%2Fjournal.pcbi.0010057
[Accessed 11 August 2014].
Calver, M. & Bradley, J.S., (2010). Patterns of citation of open access and non-open
access conservation biology journal papers and book chapters. Conservation Biology,
24(3), pp872-880.
Davis, P.M., (2011). Open access, readership, citations: a randomized controlled trial of
scientific journal publishing. The FASEB Journal [online]. 25(7). Available at:
http://www.fasebj.org/content/early/2011/03/29/fj.11-183988.full.pdf [Accessed 8
August 2014].
Fairfield University, (2014). Journal acceptance rates [online]. Available at:
http://librarybestbets.fairfield.edu/content.php?pid=176112&sid=1482966 [Accessed 11
August 2014].
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13. Any questions?
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