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Xcitex Inc. Deploys
                                                                                 SafeNet Sentinel HASP
                                                                                 Case study




From Lab to Field Sentinel HASP Gives Mobility to Motion Capture & Analysis Technology


Background
A leader in motion capture technology, Xcitex, Inc. needed secure          Challenge
protection for their Emmy Award-winning motion-analysis software.          •	 Ensure license compliance by protecting their high-value software
For the past six years, HASP has been securing Xcitex’s intellectual          from piracy and unauthorized use
property and enabling Xcitex to engage in vigorous try-before-buy          •	 Maintain competitive market position by protecting their valuable
sales and marketing strategies.                                               intellectual property and trade secrets from reverse-engineering
                                                                           •	 Implement new business models and easily update software
the Business Challenge                                                        licenses in the field
Xcitex produces some of the world’s foremost motion capture and
analysis software. Xcitex products are used by research facilities,
sports and biomechanics engineers, military test ranges and                solution
automotive crash facilities worldwide. In 2006, Xcitex engineers won       •	 SafeNet Sentinel HASP
an Emmy Award for Outstanding Innovative Technical Achievement
for their work with CBS Sports to analyze specific aspects of golf
tournaments: ball speed, club speed, ball spin rate, launch angle and      Rewards
other parameters, which were then overlaid onto CBS’s video signal.        •	 Increased sales: Protection against illegal use translates into
More recently, the LEGS charitable organization selected Xcitex’s             increased sales through legal useage.
software for research on sophisticated prosthetic limbs. Sought            •	 IP Protection: Sentinel HASP prevents reverse-engineering of code
by motion research institutions around the globe for its innovative           and offers robust anti-debugging and code obfuscation technology.
approach to motion analysis, Xcitex needed to protect its software         •	 Multiple licensing options: Enables multiple licensing options,
from piracy, theft or improper licensing, while still allowing customers      allowing software vendors to hone their sales models to meet
to move the software from the laboratory to the field.                        market-specific demands.




Xcitex Case Study                                                                                                                            1
the Journey                                                                               “Sentinel HASP hardware keys are an effective
After carefully evaluating the leading software rights management
                                                                                          mode of providing security without locking
products, Xcitex chose Sentinel HASP for its excellent reputation
and exhaustive list of flexible product features. “Sentinel HASP is a
                                                                                          applications to specific computers. Our business
complete solution that was easy to implement,” said Peter Carellas,                       model integrates many of the advantages of the
president of Xcitex. “The Sentinel HASP brand had a good reputation                       HASP key – time verification, string checking
in the industry and we were able to study technical papers that
                                                                                          and runtime counting –into our marketing and
explained the company’s security testing protocols, which assured
us of the quality of product we were buying.”                                             sales plans. And because we can strategically
                                                                                          expire access to our applications, it has even
the solution                                                                              minimized our need for credit verification during
Xcitex integrated Sentinel HASP into their motion analysis software                       the purchase cycle.”
and has secured thousands of software packages with Sentinel HASP
                                                                                          -Peter Carellas, President of Xcitex, Inc.
hardware keys, which secure Xcitex’s valuable software without
locking it to a specific computer. This allows Xcitex’s customers
                                                                                          about Xcitex, Inc.
flexibility of use on multiple computers, in the laboratory and in the
                                                                                          Xcitex is an innovator in the industries of video-based motion capture
field. It has lived up to Carellas’s highest expectations.
                                                                                          and motion analysis. Its engineers introduced the first synchronized
“The key ingredient for any security system is trust that the                             high-speed video/data systems in 1998. Xcitex followed with new
system is tested and bulletproof,” he said. “Certainly, we had initial                    technologies for controlling high-speed cameras in a motion capture
questions about the resistance of the Sentinel HASP key to hacking,                       environment and revolutionary motion analysis software products.
but these concerns dissipated over time as we gained both mass
                                                                                          Today, Xcitex provides its industrial consumers an array of technically
endorsements from our customers and the endorsements of their
                                                                                          superior, affordable and easyto-use products. For more information,
respective IT departments.”
                                                                                          visit: www.Xcitex.com.

                                                                                          about safeNet
                                                                                          Founded in 1983, SafeNet is a global leader in information security.
the Rewards
                                                                                          SafeNet protects its customers’ most valuable assets, including
Sentinel HASP has allowed Xcitex to branch out with their software
                                                                                          identities, transactions, communications, data and software
in ways that would not be possible without the rock-solid protection
                                                                                          licensing, throughout the data lifecycle. More than 25,000 customers
that Sentinel HASP ensures. By far the greatest benefit to Xcitex is
                                                                                          across both commercial enterprises and government agencies and in
the flexibility of software deployment with complete assurance that
                                                                                          over 100 countries trust their information security needs to SafeNet.
their software is secure. “It allows us to execute licensing we just
wouldn’t be able to accomplish without such a robust solution,” said
Carellas. “We wouldn’t be able to totally execute plans for software
distribution. It gives us portable security, which is important to our
customers.”

The Sentinel HASP hardware key’s onboard memory, time verification,
string checking and runtime counting enable Xcitex to create feature-
rich pre-sales packages of their motion-analysis software for highend
consumers to try before purchasing.

“High-end users want to see and touch software before they
purchase it, not just buy it from a spec sheet,” Carellas explained.
“Sentinel HASP allows us to put copies of our software in our dealers’
and potential customers’ hands for demonstrations and trials.

We would not feel comfortable sending out our software without
the key’s time limit feature. And because we can strategically expire
access to our applications, it has even minimized our need for credit
verification during the purchase cycle.”

“The Sentinel HASP security has been reliable and robust, and we’re
very pleased,” Carellas said.


                                         Contact us: For all office locations and contact information, please visit www.safenet-inc.com
                                         Follow us: www.safenet-inc.com/connected
                                         ©2010 SafeNet, Inc. All rights reserved. SafeNet and SafeNet logo are registered trademarks of SafeNet.
                                         All other product names are trademarks of their respective owners. CS (EN)-12.26.10

Xcitex Case Study                                                                                                                                             2

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Xcitex Inc.

  • 1. Xcitex Inc. Deploys SafeNet Sentinel HASP Case study From Lab to Field Sentinel HASP Gives Mobility to Motion Capture & Analysis Technology Background A leader in motion capture technology, Xcitex, Inc. needed secure Challenge protection for their Emmy Award-winning motion-analysis software. • Ensure license compliance by protecting their high-value software For the past six years, HASP has been securing Xcitex’s intellectual from piracy and unauthorized use property and enabling Xcitex to engage in vigorous try-before-buy • Maintain competitive market position by protecting their valuable sales and marketing strategies. intellectual property and trade secrets from reverse-engineering • Implement new business models and easily update software the Business Challenge licenses in the field Xcitex produces some of the world’s foremost motion capture and analysis software. Xcitex products are used by research facilities, sports and biomechanics engineers, military test ranges and solution automotive crash facilities worldwide. In 2006, Xcitex engineers won • SafeNet Sentinel HASP an Emmy Award for Outstanding Innovative Technical Achievement for their work with CBS Sports to analyze specific aspects of golf tournaments: ball speed, club speed, ball spin rate, launch angle and Rewards other parameters, which were then overlaid onto CBS’s video signal. • Increased sales: Protection against illegal use translates into More recently, the LEGS charitable organization selected Xcitex’s increased sales through legal useage. software for research on sophisticated prosthetic limbs. Sought • IP Protection: Sentinel HASP prevents reverse-engineering of code by motion research institutions around the globe for its innovative and offers robust anti-debugging and code obfuscation technology. approach to motion analysis, Xcitex needed to protect its software • Multiple licensing options: Enables multiple licensing options, from piracy, theft or improper licensing, while still allowing customers allowing software vendors to hone their sales models to meet to move the software from the laboratory to the field. market-specific demands. Xcitex Case Study 1
  • 2. the Journey “Sentinel HASP hardware keys are an effective After carefully evaluating the leading software rights management mode of providing security without locking products, Xcitex chose Sentinel HASP for its excellent reputation and exhaustive list of flexible product features. “Sentinel HASP is a applications to specific computers. Our business complete solution that was easy to implement,” said Peter Carellas, model integrates many of the advantages of the president of Xcitex. “The Sentinel HASP brand had a good reputation HASP key – time verification, string checking in the industry and we were able to study technical papers that and runtime counting –into our marketing and explained the company’s security testing protocols, which assured us of the quality of product we were buying.” sales plans. And because we can strategically expire access to our applications, it has even the solution minimized our need for credit verification during Xcitex integrated Sentinel HASP into their motion analysis software the purchase cycle.” and has secured thousands of software packages with Sentinel HASP -Peter Carellas, President of Xcitex, Inc. hardware keys, which secure Xcitex’s valuable software without locking it to a specific computer. This allows Xcitex’s customers about Xcitex, Inc. flexibility of use on multiple computers, in the laboratory and in the Xcitex is an innovator in the industries of video-based motion capture field. It has lived up to Carellas’s highest expectations. and motion analysis. Its engineers introduced the first synchronized “The key ingredient for any security system is trust that the high-speed video/data systems in 1998. Xcitex followed with new system is tested and bulletproof,” he said. “Certainly, we had initial technologies for controlling high-speed cameras in a motion capture questions about the resistance of the Sentinel HASP key to hacking, environment and revolutionary motion analysis software products. but these concerns dissipated over time as we gained both mass Today, Xcitex provides its industrial consumers an array of technically endorsements from our customers and the endorsements of their superior, affordable and easyto-use products. For more information, respective IT departments.” visit: www.Xcitex.com. about safeNet Founded in 1983, SafeNet is a global leader in information security. the Rewards SafeNet protects its customers’ most valuable assets, including Sentinel HASP has allowed Xcitex to branch out with their software identities, transactions, communications, data and software in ways that would not be possible without the rock-solid protection licensing, throughout the data lifecycle. More than 25,000 customers that Sentinel HASP ensures. By far the greatest benefit to Xcitex is across both commercial enterprises and government agencies and in the flexibility of software deployment with complete assurance that over 100 countries trust their information security needs to SafeNet. their software is secure. “It allows us to execute licensing we just wouldn’t be able to accomplish without such a robust solution,” said Carellas. “We wouldn’t be able to totally execute plans for software distribution. It gives us portable security, which is important to our customers.” The Sentinel HASP hardware key’s onboard memory, time verification, string checking and runtime counting enable Xcitex to create feature- rich pre-sales packages of their motion-analysis software for highend consumers to try before purchasing. “High-end users want to see and touch software before they purchase it, not just buy it from a spec sheet,” Carellas explained. “Sentinel HASP allows us to put copies of our software in our dealers’ and potential customers’ hands for demonstrations and trials. We would not feel comfortable sending out our software without the key’s time limit feature. And because we can strategically expire access to our applications, it has even minimized our need for credit verification during the purchase cycle.” “The Sentinel HASP security has been reliable and robust, and we’re very pleased,” Carellas said. Contact us: For all office locations and contact information, please visit www.safenet-inc.com Follow us: www.safenet-inc.com/connected ©2010 SafeNet, Inc. All rights reserved. SafeNet and SafeNet logo are registered trademarks of SafeNet. All other product names are trademarks of their respective owners. CS (EN)-12.26.10 Xcitex Case Study 2