1. DIP Tech protects valuable IP, better
utilizes company resources and
improves overall customer experience
with Sentinel HASP.
CASE STUDY
DIP Tech, a leading supplier of inkjet digital printing systems for the glass industry, develops, manufactures
and markets inkjet digital printers and ceramic inks for a wide variety of glass applications. The company’s
patented GlassJet™ is the only digital printer in the world featuring ceramic ink technology based on an-
organic pigments that are tempered into glass and can withstand both interior and exterior applications.
DIP Tech needed the ability to protect this one-of-a-kind processing and printer operating system software
to ensure they maintained their competitive advantage.
Background
Before the DIP Tech GlassJet, glass printing was accomplished using Challenge
silk screens, an expensive, labor-intensive process that involved set Protecting high-valued printer and imaging software from piracy and
up, clean up, storage and reclamation. Each panel of glass required reverse engineering. Ability to provide a trial application, software
a separate screen for each color, so it was not very cost-effective downloads, and feature-based licensing to customers.
for projects requiring smaller quantities or an extensive variety of
designs and glass shapes.
Solution
DIP Tech’s GlassJet printers digitally reproduce intricate designs HASP HL & SL combination provide a very protected, flexible and
across multiple, large panes of glass for windows or exterior building automated solution.
facades. All colors are printed together at one time and printing
irregular glass shapes is much easier. The unique ink is stable under
Results
high temperatures and is tempered with the glass, ensuring that
• Robust protection
the design is scratch and weather resistant. This saves time and
money when compared to traditional glass printing methods and also • Savings in money, time, and resources
provides a better quality product.
• Improved internal processes
• Enhanced customer experience
DIP Tech protects valuable IP, resources and improves customer experience with Sentinel HASP. 1

2. Business Challenge “We received the best professional and personal
Since DIP Tech is the only company in the industry that has support from SafeNet. Implementation was very
implemented digital printing using ceramic ink on an ink jet printer;
they have a substantial competitive advantage. The software is
quick and efficient and it all works perfectly,”
critical because it integrates all of the other components within the — Dorit Regev, Head of Software Research & Development, DIP Tech.
printer to drive its operation; yet it’s the easiest part to copy. “These
are high-valued printers, at up to $550,000 per printer. We wanted The Results
to protect our investment against piracy and guard our competitive The HASP Business Studio decreases the amount of time and
advantage against reverse-engineering. We also needed to gain more internal resources that DIP Tech has to devote to handling
control over version upgrades,” said Dorit Regev, head of software operational functions: creating software licenses, generating
research and development at DIP Tech. activation codes, and emailing customers throughout the entire
process. Everything is automated, reducing the amount of mistakes
The GlassJet software needed to be secure, but so did the imaging due to human error, while improving the overall customer experience.
tools that prepared ‘design color formulas’ for the printer. DIP Tech
wanted control over the list of users, as well as an option that Providing software evaluations and licensing per feature has also
allowed prospects to trial their software prior to purchasing it. increased prospect-to-customer conversions. Customers appreciate
the ‘try-before-you-buy’ option and attractive pricing enabled by
They were looking for a solution that offered the strongest security feature-based licensing.
and software licensing options that were both flexible and easy
to integrate with their back-end systems. Dorit had first-hand Overall, delivering the software electronically saves time and
experience with the successes of Sentinel HASP, through other money in shipment costs, while offering a more convenient and
programs with previous employers. instantaneous way for customers to receive their products.
In the future, DIP Tech plans to add more features to the hardware
The Implementation key and use it for varying levels of users and authorizations. Their
Connecting the HASP Business Studio API to the organization’s accounting department also intends on using HASP’s timer option to
ERP system was a relatively straight-forward process. By enlisting ensure and enforce that customers with outstanding invoices will be
the help of SafeNet’s Technical Support Team, DIP Tech was able limited or restricted until further payment is received. “I am confident
to integrate the technology into their software infrastructure and that with the reliable and flexible HASP infrastructure already in place,
application in about a month. “We received the best professional and adding these things in the future will be easy,” said Dorit.
personal support from SafeNet. Implementation was very quick and
efficient and it all works perfectly,” said Dorit. About SafeNet
With Business Studio, DIP Tech’s customer service team can now Founded in 1983, SafeNet is a global leader in information security.
issue feature-based licensing via the internet, making it easier to SafeNet protects its customers’ most valuable assets, including
control version upgrades and track all transactions. In fact, Dorit identities, transactions, communications, data and software
says, “Our customer service team embraced this updated process licensing, throughout the data lifecycle. More than 25,000 customers
and was using the new system within a month!” across both commercial enterprises and government agencies and in
over 100 countries trust their information security needs to SafeNet.
The Solution About DIP Tech
Familiarity with Sentinel HASP coupled with its flexible licensing and
DIP Tech is the leading supplier of inkjet digital printing systems for
protection key options made SafeNet the clear choice. Utilizing both
the glass industry. DIP Tech develops, manufactures and markets
hardware and software-based protection accomplished all of the
inkjet digital printers and ceramic inks for a wide variety of glass
organization’s objectives. Sentinel HASP HL keys were chosen for their
applications. The products are based on DIP Tech’s patented common
superior protection and portability. Every printer is shipped with a HASP
platform. For more information visit, www.dip-tech.com.
HL hardware key and will not perform, unless the key is present.
HASP SL allows DIP Tech to trial their image processing software for a
limited period of time. Potential customers can easily download and
install the Photoshop plug-in and create their designs. The plug-in
will separate the file into DIP Tech’s specialized color palette so it’s
compatible for the GlassJet printer. Upon purchasing, the 30-day trial
extends into a fully-functioning perpetual license.
The HASP Business Studio automates, manages and tracks both HASP
HL and SL licenses.
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All other product names are trademarks of their respective owners. CS (EN)-01.21.11
DIP Tech protects valuable IP, resources and improves customer experience with Sentinel HASP. 2