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- 1. Master of Science in Planning (Tourism)MIT2203TOURISM MARKETING Lecturer: Prof. ZeinabKhalifah SOCIAL MARKETING: AIR ASIA AS A CASE STUDY Prepared by:LidaSayahi 3March 2011
- 3. SOCIAL MARKETING
- 4. SOCIETAL MARKETING CONCEPT
- 5. SOCIETAL MARKETING IN AIR ASIA
- 7. Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia
- 8. Domestic and international flights to over 400 destinations spanning 25 countries
- 9. The low-cost-carrier terminal(LCCT) at Kuala Lumpur International Airport(KLIA)
- 10. Thai, Indonesia, and Philippines Air Asia will be operated at mid-2011 with 14 air planes
- 11. won the Skytrax World's best low-cost airline award in 2009 and 2010
- 12. The world's lowest operating costs at $0.035/seat-kilometer in 2010
- 14. The airline is operated by Air Asia X
- 15. It commenced operations on 2 November 2007
- 16. Its first service flew from Kuala Lumpur International Airport, Malaysia, to Gold Coast Airport in Australia
- 17. Air Asia X flies to destinations within Asia , as well as destinations in Oceania and Europe
- 18. The airline operates a fleet of 11 aircraft and has placed orders for more.
- 19. Air Asia X operates as a franchise of the brand Air Asia, which is Asia's largest low-cost carrier
- 21. Originally founded by a government-owned conglomerate DRB-Hicom
- 22. On 2 December 2001, the heavily-indebted airline was purchased by former Time executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit
- 23. After great deliberation as the initial offer was fifty sen
- 26. Need to balance 3 items;
- 27. Company profits
- 28. Customers wants
- 31. Air Asia flies direct, or “point to point”, and does not offer any connecting services. A direct service between two points will produce lower emissions than two flights via a hub.
- 37. AIR ASIA Annual Report 2009