Phil Karcher, Forrester Research & Simon Dudley, Video Evangelist for LifeSize share 5 Easy Ways to Accelerate Your Videoconferencing Strategy with Virtualization. Trends, research, insights and more

1. 5 Easy Ways to Accelerate Your
Videoconferencing Strategy With
Virtualization
Phil Karcher
Analyst
Forrester Research
July 24, 2013
Simon Dudley
Video Evangelist
LifeSize

2. © 2013 Forrester Research, Inc. Reproduction Prohibited 2
5 ways to accelerate your videoconferencing
strategy with virtualization
1. Reduce deployment complexity due to
compatibility with existing IT environments
2. Simplify management with familiar virtualized
technologies
3. Start small and scale up as needed
4. Trial videoconferencing capabilities to demonstrate
the value
5. Maintain interoperability with the existing
environment and support emerging technologies

3. Base: 1,014 IT decision makers in North America and Europe
Source: Forrsights Networks And Telecommunications Survey, Q1 2013
Videoconferencing adoption has improved
significantly since 2010
10%
18%
20%
23%
24%
31%
40%
42%
Immersive telepresence
Enterprise IP/digital video for internal use
High-definition (HD) in-room
Desktop IP videoconferencing
2013
2010
Percent of firms that have implemented
videoconferencing technologies:

4. © 2013 Forrester Research, Inc. Reproduction Prohibited 4
Videoconferencing is a priority as firms look
to cut travel and improve everyday meetings
Over half of information
workers work from
multiple locations
Telecommuting /
teleworking is prevalent
Employees want
in-person meeting
experiences
Collaboration is a
strategic initiative

5. © 2013 Forrester Research, Inc. Reproduction Prohibited 5

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The videoconferencing market is going
through significant change marked by efforts
to make the historically cost-prohibitive
technology more widely accessible

7. © 2013 Forrester Research, Inc. Reproduction Prohibited 7
As usage evolves, firms are looking to add
capacity and enable new capabilities
Firewall traversal for B2B
videoconferencing
Recording and streaming
Supporting multiparty calls
with different devices

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Upgrading/expanding infrastructure is a
high or critical priority for most firms
Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012
53%
51%
49%
47%
43%
42%
25%
25%
22%
Upgrade/expand video infrastructure to add capacity
Expand our use of desktop videoconferencing
Enable multi-party videoconferencing (bridging)
Upgrade/expand video infrastructure to add new functionality
Provide recording, streaming, and broadcasting
Make firewall traversal easier for B2B video calls
Expand our number of room-based systems
Support videoconferencing on mobile devices
Support video calling in a Lync environment
“Which of the following initiatives are likely to be your organization’s top videoconferencing
priorities over the next 12 months?
[High or critical priority]
55 US IT decision makers from firms with 500-2,000 employees

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But infrastructure challenges constrain
growth
$ $ $
Deployment complexity
Cost of acquiring and
running infrastructure
Inflexibility to scale/add
incremental capacity

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Videoconferencing infrastructure is still
a challenge
Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012
46%
31%
23%
22%
22%
20%
20%
20%
Cost of buying infrastructure
Deployment and integration
Flexibility to add functionality or features (e.g., multiparty calling)
Flexibility to scale capacity up accoring to needs
Cost of running infrastructure
Effort needed to trial new technologies in our environment
Managing & using multiple systems for infrastructure components
Time and energy needed to manage/maintain the infrastructure
“Do you consider any of the following aspects of standing up and operating videoconferencing
infrastructure at your organization challenging?
[Challenging, or Very Challenging]
55 US IT decision makers from firms with 500-2,000 employees

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Traditional barriers to videoconferencing
are being knocked down
From on-premises to
cloud
From hardware to
software
From specialized to
virtualized infrastructure

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Virtualized software is installed and managed
on a pool of shared servers
Virtualized
Traditional
architecture

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Server virtualization is already a top IT
hardware priority
Base: US IT decision makers from firms with 500-2,000 employees
Source: Forrsights Hardware Survey, Q3 2012
59%
of x86 server OS instances are operated
as virtual servers rather than run directly
on server hardware
74%
of IT decision makers consider maintaining
or implementing the broad use of server
virtualization a high or critical priority in 2013
71%
of IT decision makers plan to
expand or upgrade their use of
x86 server virtualization in 2013

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Cost savings and adaptability drive
server virtualization
67%
60%
54%
54%
39%
27%
20%
14%
Improve disaster recovery and business continuity
Improve IT infrastructure manageability and flexibility
Create a more efficient, shared IT infrastructure
Lower total cost of ownership for servers
Faster deployment or time-to-market
Improve power and cooling efficiency
Provide developers with fast, easy resources for test & develop
Implement an internal cloud
“How important were the following in your firm’s decision to adopt x86 server virtualization?”
[Very important]
Source: Forrsights Hardware Survey, Q3 2012, Forrester Research, Inc.
166 US IT decision makers from firms with 500-2,000 employees

15. © 2013 Forrester Research, Inc. Reproduction Prohibited 15
Firms are interested in reducing
complexity in their VC environments
Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012
54%
49%
45%
44%
41%
1
2
3
4
5
“How interested would you be in having the following capabilities?”
[Interested, or Very Interested]
Having a consolidated videoconferencing infrastructure that
minimizes the need for multiple components
Having a single interface to manage the VC infrastructure
Choice in deploying infrastructure in a virtualized or non-
virtualized environment
Buying incremental capacity as little as one seat or port at a
time
Trialing new VC capabilities, via a software download,
without having to introduce additional hardware components
55 US IT decision makers from firms with 500-2,000 employees

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Will x86 architecture be the norm for
both endpoints and infrastructure?
?
?
?
?
?
?

17. © 2013 Forrester Research, Inc. Reproduction Prohibited 17
5 ways to accelerate your videoconferencing
strategy with virtualization
1. Reduce deployment complexity due to
compatibility with existing IT environments
2. Simplify management with familiar virtualized
technologies
3. Start small and scale up as needed
4. Trial videoconferencing capabilities to demonstrate
the value
5. Maintain interoperability with the existing
environment and support emerging technologies

18. Thank you
Philipp Karcher
+1 617.613.6646
pkarcher@forrester.com
Simon Dudley
@SimonDudley
1-877-543-3749
simonsays@lifesize.com

19. Thank you
Philipp Karcher
+1 617.613.6646
pkarcher@forrester.com
Simon Dudley
@SimonDudley
simonsays@lifesize.com
Use the Q&A Module in On24 or ask using Twitter
hashtag #VirtVC or email
simonsays@lifesize.com