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Prototype	
  and	
  test	
  
Design	
  Thinking	
  Ac5on	
  Lab	
  |	
  by	
  Le5cia	
  Cavagnaro	
  |	
  Stanford	
  University	
  |	
  Aug	
  2013	
  
Ligia	
  Fascioni	
  
The	
  problem	
  
A	
  very	
  daring,	
  competent,	
  reliable,	
  visionary	
  and	
  experienced	
  
engineer	
  who	
  is	
  also	
  entrepreneur	
  and	
  employer	
  needs	
  manage	
  
and	
  align	
  expecta5ons	
  about	
  salaries/responsibili5es/work/real	
  
value/real	
  world	
  because	
  there	
  is	
  a	
  huge	
  misalignment	
  between	
  
the	
  expecta5ons	
  of	
  graduates	
  and	
  employers.	
  
The	
  idea5on	
  
[Prezi	
  link]	
  
Chosen	
  ideas	
  
My	
  favorite	
  idea	
  is	
  a	
  game	
  that	
  simulates	
  the	
  management	
  of	
  a	
  
company	
  and	
  hiring	
  people,	
  so	
  that	
  the	
  student	
  can	
  get	
  an	
  idea	
  of	
  
what	
  kind	
  of	
  expecta5ons	
  has	
  the	
  entrepreneur	
  when	
  hiring.	
  
Unfortunately	
  there	
  was	
  no	
  5me	
  to	
  design	
  the	
  game	
  and	
  test	
  it	
  (I	
  
think	
  the	
  tes5ng	
  phase	
  should	
  have	
  a	
  longer	
  period	
  of	
  5me,	
  it	
  
depends	
  on	
  other	
  people).	
  
Thus,	
  two	
  other	
  ideas	
  were	
  chosen	
  for	
  tes5ng:	
  shoes	
  that	
  convey	
  
experience	
  and	
  gloves	
  that	
  aligns	
  expecta2ons.	
  
Shoes	
  that	
  convey	
  experience	
  
The	
  idea	
  is	
  based	
  in	
  the	
  famous	
  quota5on	
  “Don’t	
  cri2cize	
  what	
  you	
  
don’t	
  understand.	
  You	
  never	
  walked	
  in	
  that	
  man’s	
  shoes.”	
  	
  
The	
  entrepreneur	
  borrows	
  the	
  shoe	
  he	
  normally	
  uses	
  for	
  the	
  student.	
  
The	
  student	
  immediately	
  begins	
  to	
  understand	
  the	
  expecta5ons	
  of	
  the	
  
entrepreneur	
  because	
  he	
  captures	
  the	
  professional	
  experience.	
  
The	
  entrepreneur	
  has	
  been	
  a	
  
student,	
  so	
  he	
  understands	
  the	
  
expecta5ons	
  of	
  the	
  candidate.	
  
The	
  candidate	
  does	
  not	
  yet	
  have	
  
experience	
  as	
  an	
  entrepreneur,	
  
so	
  the	
  student	
  must	
  wear	
  the	
  
shoes	
  of	
  the	
  entrepreneur.	
  
Prototype	
  and	
  test	
  
Shoes	
  that	
  convey	
  experience	
  
+	
  What	
  worked	
  
•  easy	
  to	
  use	
  
•  fast	
  
•  funny	
  
What	
  could	
  be	
  improved	
  Δ	
  
•  beUer	
  defini5on	
  of	
  "experience"	
  
•  a	
  generic	
  shoe	
  that	
  can	
  be	
  used	
  by	
  all	
  
people	
  (universal	
  size)	
  
?	
  Ques:ons	
  
•  how	
  to	
  select	
  the	
  experiences	
  to	
  be	
  
conveyed?	
  
•  how	
  to	
  solve	
  the	
  problem	
  of	
  foot	
  odor?	
  
•  There	
  are	
  privacy	
  invasion	
  if	
  someone	
  I	
  
don't	
  know	
  wear	
  my	
  shoes?	
  
!	
  Ideas	
  
•  shoes	
  can	
  be	
  exchanged	
  for	
  
sandals	
  
•  buUons	
  can	
  control	
  what	
  kind	
  of	
  
experience	
  are	
  transmiUed	
  
Gloves	
  that	
  align	
  expecta5ons	
  
The	
  idea	
  is	
  based	
  on	
  the	
  gesture	
  of	
  the	
  handshake.	
  This	
  is	
  the	
  beginning	
  
of	
  a	
  goodwill	
  for	
  understanding.	
  If	
  student	
  and	
  entrepreneur	
  wear	
  
gloves	
  would	
  aUach	
  and	
  align	
  their	
  expecta5ons	
  while	
  shake	
  hands,	
  it	
  
would	
  be	
  perfect!	
  
Each	
  person	
  would	
  have	
  their	
  own	
  
glove	
  calibrated	
  in	
  advance	
  with	
  
your	
  expecta5ons.	
  When	
  the	
  
handshake	
  happens,	
  the	
  gloves	
  
would	
  connect	
  and	
  would	
  exchange	
  
informa5on,	
  aligning	
  expecta5ons.	
  
Prototype	
  and	
  test	
  
The	
  yellows	
  glove	
  belongs	
  to	
  the	
  student	
  (cheaper	
  and	
  simpler).	
  The	
  black	
  one	
  belongs	
  to	
  the	
  
entrepreneur	
  (more	
  expensive	
  and	
  superior;	
  he	
  uses	
  them	
  also	
  for	
  business).	
  
+	
  What	
  worked	
  
•  easy	
  to	
  use	
  
•  fast	
  
•  funny	
  
What	
  could	
  be	
  improved	
  Δ	
  
•  beUer	
  defini5on	
  of	
  "expecta5on"	
  
•  define:	
  how	
  much	
  5me	
  the	
  
handshake	
  should	
  last	
  
?	
  Ques:ons	
  
•  how	
  to	
  select	
  the	
  expecta5ons	
  to	
  be	
  
exchanged?	
  
•  how	
  long	
  it	
  would	
  take	
  the	
  person	
  to	
  
understand	
  a_er	
  the	
  handshake?	
  
•  if	
  i	
  use	
  other	
  people's	
  gloves?	
  
!	
  Ideas	
  
•  gloves	
  should	
  only	
  be	
  used	
  by	
  
one	
  person	
  
•  they	
  can	
  be	
  used	
  for	
  all	
  kinds	
  of	
  
business	
  or	
  rela5onships!	
  
Gloves	
  that	
  align	
  expecta5ons	
  
Conclusions	
  
The	
  ideas	
  are	
  good,	
  but	
  need	
  more	
  5me	
  to	
  make	
  and	
  test	
  prototypes	
  
more	
  realis5c.	
  	
  
The	
  transmiUed	
  data	
  are	
  s5ll	
  vague	
  and	
  poorly	
  defined.	
  
But	
  prototyping	
  and	
  tes5ng	
  helped	
  a	
  lot	
  to	
  understand	
  the	
  problem	
  and	
  
the	
  prac5cal	
  limita5ons	
  of	
  ideas.	
  
Ligia	
  Fascioni	
  |	
  www.ligiafascioni.com	
  

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Proto test

  • 1. Prototype  and  test   Design  Thinking  Ac5on  Lab  |  by  Le5cia  Cavagnaro  |  Stanford  University  |  Aug  2013   Ligia  Fascioni  
  • 2. The  problem   A  very  daring,  competent,  reliable,  visionary  and  experienced   engineer  who  is  also  entrepreneur  and  employer  needs  manage   and  align  expecta5ons  about  salaries/responsibili5es/work/real   value/real  world  because  there  is  a  huge  misalignment  between   the  expecta5ons  of  graduates  and  employers.  
  • 4. Chosen  ideas   My  favorite  idea  is  a  game  that  simulates  the  management  of  a   company  and  hiring  people,  so  that  the  student  can  get  an  idea  of   what  kind  of  expecta5ons  has  the  entrepreneur  when  hiring.   Unfortunately  there  was  no  5me  to  design  the  game  and  test  it  (I   think  the  tes5ng  phase  should  have  a  longer  period  of  5me,  it   depends  on  other  people).   Thus,  two  other  ideas  were  chosen  for  tes5ng:  shoes  that  convey   experience  and  gloves  that  aligns  expecta2ons.  
  • 5. Shoes  that  convey  experience   The  idea  is  based  in  the  famous  quota5on  “Don’t  cri2cize  what  you   don’t  understand.  You  never  walked  in  that  man’s  shoes.”     The  entrepreneur  borrows  the  shoe  he  normally  uses  for  the  student.   The  student  immediately  begins  to  understand  the  expecta5ons  of  the   entrepreneur  because  he  captures  the  professional  experience.   The  entrepreneur  has  been  a   student,  so  he  understands  the   expecta5ons  of  the  candidate.   The  candidate  does  not  yet  have   experience  as  an  entrepreneur,   so  the  student  must  wear  the   shoes  of  the  entrepreneur.  
  • 7. Shoes  that  convey  experience   +  What  worked   •  easy  to  use   •  fast   •  funny   What  could  be  improved  Δ   •  beUer  defini5on  of  "experience"   •  a  generic  shoe  that  can  be  used  by  all   people  (universal  size)   ?  Ques:ons   •  how  to  select  the  experiences  to  be   conveyed?   •  how  to  solve  the  problem  of  foot  odor?   •  There  are  privacy  invasion  if  someone  I   don't  know  wear  my  shoes?   !  Ideas   •  shoes  can  be  exchanged  for   sandals   •  buUons  can  control  what  kind  of   experience  are  transmiUed  
  • 8. Gloves  that  align  expecta5ons   The  idea  is  based  on  the  gesture  of  the  handshake.  This  is  the  beginning   of  a  goodwill  for  understanding.  If  student  and  entrepreneur  wear   gloves  would  aUach  and  align  their  expecta5ons  while  shake  hands,  it   would  be  perfect!   Each  person  would  have  their  own   glove  calibrated  in  advance  with   your  expecta5ons.  When  the   handshake  happens,  the  gloves   would  connect  and  would  exchange   informa5on,  aligning  expecta5ons.  
  • 9. Prototype  and  test   The  yellows  glove  belongs  to  the  student  (cheaper  and  simpler).  The  black  one  belongs  to  the   entrepreneur  (more  expensive  and  superior;  he  uses  them  also  for  business).  
  • 10. +  What  worked   •  easy  to  use   •  fast   •  funny   What  could  be  improved  Δ   •  beUer  defini5on  of  "expecta5on"   •  define:  how  much  5me  the   handshake  should  last   ?  Ques:ons   •  how  to  select  the  expecta5ons  to  be   exchanged?   •  how  long  it  would  take  the  person  to   understand  a_er  the  handshake?   •  if  i  use  other  people's  gloves?   !  Ideas   •  gloves  should  only  be  used  by   one  person   •  they  can  be  used  for  all  kinds  of   business  or  rela5onships!   Gloves  that  align  expecta5ons  
  • 11. Conclusions   The  ideas  are  good,  but  need  more  5me  to  make  and  test  prototypes   more  realis5c.     The  transmiUed  data  are  s5ll  vague  and  poorly  defined.   But  prototyping  and  tes5ng  helped  a  lot  to  understand  the  problem  and   the  prac5cal  limita5ons  of  ideas.   Ligia  Fascioni  |  www.ligiafascioni.com