The document provides an overview of LikePR, a young PR agency established by experienced PR experts. It summarizes the agency's services, including developing PR strategies, promoting clients through media, managing social media campaigns, organizing high-profile events, conducting research and monitoring, and providing media training. The agency aims to serve large corporations with both a boutique approach and global expertise. Examples of projects conducted for clients in various industries are also briefly described to demonstrate the agency's capabilities.

1. Presentation of the
Agency
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2. Who we are
LikePR is a young PR agency established by successful experts with 10 years of
industry experience.
We are a classic full-cycle agency — we both develop and implement PR
strategies using the full arsenal/the full palette of communication tools.
We serve larger corporations and address big communication tasks by
combining our expertise and connections you may find at a major international
agency with the custom, boutique approach you would expect from a small
creative studio.
We love the PR business and the opportunities it offers. We know its governing
principles, we have mapped out its currents and shoals.
We offer the dream of any large corporation: the combination of
boutique approach and global expertise.
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3. What we can do
Everything a good PR agency can do. On top of that, we have four
additional competencies enabling us to implement very complex modern
projects to most exacting standards of quality:
We can work with We can work We can work We can work in the
the media in locally in Russia’s with opinion leaderscyberspace
modern, effective far-flung regions
ways
Social releases, To know the local To engage just To run blogs and
chat room situation, to stay the right experts pages on social
comments, in touch with local to support a project, networks, create
Skype sessions experts, journalists including public figuresposts generating
Blog tours, and elites in more and top hundreds of
discussions in than 40 of Russia’s government officials, thousands of hits,
social networks — ... regions — ... pop stars defuse
or bloggers — ... online crises — ...
...all of these are not just “new technology” to us, it’s something we know
very well and do on a daily basis. We are a modern agency and we move
3 with the times.
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4. What we are particularly good at
Developing communication solutions (PR strategy and tactics) and provide a full
range of PR support.
Promoting our clients through the media and organizing media events that tend
to blow everybody’s socks off.
We support our clients’ projects online, including in social networks.
We organize high-profile events involving leading industry experts, including
conferences, meetings, round tables.
We design and implement out-of-the-box projects.
We provide straightforward and effective media training sessions for our clients‘
employees, ncluding senior management.
We provide quality research and professional media and audience monitoring
service.
4 More details in the
following slides »
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5. PR strategy development and
implementation.
Comprehensive support
The essence of our approach: creating the message that strikes the right
cords, picking the right target groups, and precise targeting of message delivery.
This is what you are going to see in the PR strategy we are going to propose. Then
we go on to implement the proposed and approved strategy on a subscription or
project basis.
Team experience: comprehensive PR support for Ochakovo Brewery and Soft
Drinks, Ingosstrakh insurer, Societe Generale Vostok Bank, Ledovo Trading House
and many more.
5 A couple of examples in the
following slides »
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6. Reputation for innovation with
opinion leaders
We designed a communication
strategy for Ochakovo Brewery
and Soft Drinks Bottler targeting
opinion leaders in a weak market
and in the context of waning
media interest in the brewery.
Implementation of all the
interlinked aspects of the strategy
enabled the company to retain its
position on the market, launch
new premium beverages, and
prompt the publication of
approximately 3,000 coverage Ochakovo CEO Alexei Kochetov signing the
Kaltenberg license deal.
stories in respected, quality
media, raising the brewery’s
profile in the business community.
Ochakovo is now Number 2 by frequency of media
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mentions after Baltika Breweries.
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7. Handing the media and media
events
Approach Experience
We are experts in organizing media The Agency has more than 500
events, analyst events, as well as media events on the resume
events for bloggers and other (press conferences, media
opinion leaders. Our experience, briefings, media brunches, press
knowledge and the fact that we are tours, presentation,
on good, friendly terms with infotainment sessions and other
opinion leaders – all of this helps to events for Moscow, nationwide
make our events exciting and and regional media outlets). Our
effective. media database includes more
We are really good at bringing than 3,000 contacts across
together all the right people in the Russia, and we’re adding to it
same room and ensuring a great and updating it all the time.
coverage outcome. We also have a
range of contacts in top-tier
international media. Do you want
coverage by the New York Times?
You’ve come to the right place.
8 We’ll come up with something!
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8. Journalists help launch a new
brand
Product presentation of the new premium
branded kvass Veranda for the media at the
Ritz-Carlton: the combination of luxury and
innovation emphasizes the essence of the new
brand.
And although the media are
often reluctant to report on
new products without
getting compensation
normally associated with
advertising, Veranda was
presented as a true
technological bombshell, Ochakovo CEO presenting Veranda via a webcast
9 ensuring news coverage in
all major media.
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9. No news event too small!
Do you want to get top-tier
nationwide media interested in a
new wine festival in Anapa?
Consider it done! Our media tour
for the young Southern Wine
Company not only ensured
coverage in local and Moscow-
based print media, but also
business TV coverage, as well as
positive reports on blogs with
thousands of followers.
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10. Reaching 16 regions in a single
day
Modern technology makes it possible to put together
quickly large media conferences spanning many regions
simultaneously. For example, Skype conference by
Ochakovo CEO Alexei Kochetov called to cover the
company’s exit from the Russian Brewers’ Association, was
organized in one day and brought more than 50 journalists
from 16 Russian regions.
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11. Promotion in social networks
Approach Experience
Our PR support program always involves More than 30 social media
working with the new media. projects implemented for clients
Digital media have long since become in business and politics.
part of the mainstream, so we see
the distinction between conventional and
digital PR as unnecessary.
We establish a presence for a project, a
company, a brand in a social network,
we help you find your target audience,
we communicate with social network
users in their language, we create and
promote viral videos. We specialize in
most popular bloggers, opinion leaders
we know personally and work with
directly. We also know how to measure a
social network campaign’s efficiency and
effectiveness.
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12. Senior executive’s blog goes live –
an industry first
We launched Ocakovo
Brewery VP Inna
Kochetova’s blog
in June 2010. It was
probably the first-ever
online diary of a senior
executive about “the
human aspects” of
work. Between June and
November 2010, we
have been able to turn
Irina A. Kochetova’s
blog into a source of
information and
comments for the media
and industry resources.
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13. “Blog Spokesman”
has a fashionable ring to it
Back in 2010, when we were
designing a social media
communications strategy for the
Sverdlovsk Regional Governor, we
came up with a new position – that
of a blog spokesperson. The
position is almost like a media
spokesperson, only this
communication specialist would
focus on online opinion leaders.
The blog spokesperson position
became official in the payroll of
Sverdlovsk Regional Administration
– a first in Russia. Everything has
been just fine in Governor
Alexander Misharin’s
communications with bloggers ever
since!
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14. Tolerance is born in social
networks
Discussion board for the
Russia For Everyone art project
15 with a Facebook storefront and support
in the Live Journal community.
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15. And opinion leaders will be writing
about you...
Popular bloggers became
the latter-day
independent media quite
some time ago.
We frequently organize
blog tours and inspire
blog coverage reports to
be written.
More specifically, to
address reputational
needs of Ochakovo
Brewery, we arranged for
and inspired 20 site
reports from the brewery
by popular bloggers with
thousands of regular
followers, which
generated 200,000 hits.
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16. High-level events and actions
Our approach Our experience
There are two dimensions to The Agency’s team has been
holding an event at a national partially responsible for holding
government or inter-government/ two major conventions and
international level, as well as for single-handedly organized
various high-profile industry and approximately 35 different
expert events. On the one hand, it conferences, expert panels, live
is essential to follow the protocol discussion boards, inter-
impeccably, on the other it is regional conference calls and a
important to make the event countless number of round-
exciting to write about for the table discussions.
media, bloggers and experts.
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17. Sometimes government policy can
be changed in a laid-back,
informal setting
This is not an office party, it’s a round-table discussion on a bill to equate
beer with wine for regulation purposes. Yes, you can discuss very serious
matters in a laid-back setting: thirty leading experts representing both
sides of the controversy got together in the comfortable setting of the
Ochakovo Company Museumand were joined there by journalists writing
for top-tier nationwide media.
The ruond-table discussion ended in a minor sensation, when a speaker
for the Russian Alcoholic Beverage Regulator said the government should
20 support breweries and relax the terms of the new bill.
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18. Out-of-the-box projects
Our approach Our experience
The message and the target group are We have implemented over
all-important. Delivery methods will 10 social projects for
be designed and fine-tuned precisely businesses,
for the needs of every project. We Public campaigns for preventing
have used a tremendous variety of different types of addiction, HIV
methods to deliver the required and other conditions.
message to thee target audience!
Some of them included thought-
inspiring media pieces, topical
discussions at live conferences,
heated discussions on blogs, and even
installation of custom-made tree-
stump benches in city parks.
We also have a wealth of expertise in
everything to do with social projects
and smart charity work. We love
designing solutions that help both
businesses and society win.
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19. Ambient Media in Moscow city
parks
Acting on behalf of our client
Ochakovo Brewery and Soft Drinks
Bottler we implemented a social
project that involved installing
environmentally friendly branded
“park and forest furniture” sets in
city parks and recreation areas
around Moscow (shown in the
photo).
We timed the action to coincide
with Moscow Day, but we had to
work hard all summer to make it
happen: not only did we have to
make sure the tree stump benches
would be made to specs and on
time, but also we had to negotiate
with all the key people in charge
of city parks.
We implemented the whole project as a turnkey basis.
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20. Event Marketing
Sberbank of Russia’s Srednerussky Bank Division
Srednerussky Bank (“The Bank of Middle Russia”) is the savings
institution to which Sberbank, Russia’s largest savings and credit
institution, traces its origins.
The Bank turned 170, celebrating the event with a History of Russian
coins and Discovered Treasure Hoards and an event for nationwide
and regional media.
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21. Life Placement:
Short on words, long on real
actions
Ice dancer and singer Anna Semenovich enjoying a tall glass of Ochakovo kvass, Angelina Jolie looking at
a Veranda ad, and guests at an International Political Forum that featured the Russian President and
members of domestic and international political elites are pleasantly surprised by the great-tasting
Ochakovo beverages, which is uncommon for events of this caliber.
You can explain the benefits of a beverage a thousand times, but
letting people taste it even once is much better. Letting opinion
leaders taste it and share their impressions and photographs is
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even better.
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22. Media training and coaching
We offer our clients regular media training
sessions, always using specific examples of real
materials and actions.
We offer these learning opportunities as well as
crash coaching sessions for speakers
immediately preceding press conferences or
public presentations, and also training
programs for media spokespeople, marketing
and sales employees, as well as regular
coaching for CEOs in effective interaction with
the media.
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23. Research and monitoring
We can find very precise, effective and efficient solutions for communication
challenges owing, among other things, to an extensive research and monitoring
base.
Before designing a solution, we interview industry experts and opinion leaders,
and then initiate comprehensive media monitoring.
Using just one media monitoring service cannot provide a complete picture.
This is why we use many of the most respected services, and also monitor blogs
and social networks on our own. We make the results of our research, as well as
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additional information on relevant subjects and issues constantly available to
our clients.
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24. Our team
LikePR is very much a modern agency. We do not have office desk jockeys
working nine to six. Over 50 our “troopers” are working in the field, which
means they can be anywhere in Moscow, Russia, or the world at any given time.
They are seasoned project managers, creators, multimedia artists, journalists
and copywriters, industry experts and social media gurus, and even one
popular author of fiction. You can sometimes find the core of our highly mobile
team at our friendly center of operations at the FLACON Design Factory.
Anna Natalia Anastasia Dmitry
Puzyrenko Friedman Kokonina Nazarov
Founder and leader of Organizer of client is in charge of our media The man at the helm of our
LikePR. She was in charge activities. relations and media social network promotion
of Promotion for Her out-of-the-box events. She knows very lab. He started out at
Ingosstrakh Insurer, BSGV, vision and strong well what journalists look Lentа.Ru under Anton
Ochakovo Brewery, EFES, professional acumen for, and handles them in Nosik, spending the next
Borzhomi mineral water and enable her to such a professional three years at LiveJournal,
other heavyweights of their understand what the manner that nobody can and is now the editor,
markets. Anna knows client needs sooner say no to her. creative author and
everything there is to know than many others. manager of all our online
26 about PR, she has projects and in charge of a
tremendous experience, and our creative team of social
quickly finds an excellent media addicts.
solution to any challenge.
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25. How we work
We bring structure to the chaos of communication, augmenting
standard PR actions by common sense and strong relevance.
We strongly believe in the effectiveness of routine day-to-day PR
work, when inspired by a bold, original overall idea, and leading to a
specific outcome agreed with the client in advance.
We are happy to share our knowledge, our ideas and solutions, and
our tools with our clients, and we are very careful about meeting the
requirements and following the procedures of the client company,
providing all reports and documentation in a format acceptable for the
client.
We love the essence and the core meaning of things, and we do not
like “diluting” the essence with dispensable add-ons, so our solutions
are written without unnecessary verbiage, and our implementations
are free from unneeded actions.
We’re seasoned professionals, but we’re also empathetic and fun to
work with.
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26. How to hire us for your project
You can always invite us to submit a bid. However, a better
way is to try us out and see us in action, for example, on a
smaller project. The results will speak for themselves, and
you will most probably want to continue working with us.
Call Or stop by at our office at
Anna Puzyrenko FLACON Design Factory
+7 903 789 54 51 Second Floor, Building 1, 36
Novodmitrovskaya Street,
Moscow.
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27. It’s better with us
Anna Puzyrenko’s Consulting Group, 2011
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