Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Marching in brazil’s retail sales market, merchants should set food in advance
1. Marching in Brazil’s Retail Sales Market, Merchants Should Set Food in Advance
Brazil’s retail sales in March rose for the fifth time in
seven months, as President Dilma Rousseff cuts interest
rates and taxes to bolster consumer demand that has
been the engine of the world’s sixth-largest economy.
The volume of sales rose 0.2 percent after zero growth
in February, the national statistics agency said today in
Rio de Janeiro. Economists had predicted an increase of
0.3 percent, according to the median estimate from 37
analysts surveyed by Bloomberg. Sales jumped 12.5 percent from a year earlier, the
largest increase since March 2010.
Policy makers have reduced the benchmark Selic rate by 350 basis points since
August, while public banks last month said they would cut their lending rates by as
much as 21 percent to help boost economic growth that slowed to 2.7 percent last year
from 7.5 percent in 2010. The Rousseff administration has also extended tax cuts for
appliances to stimulate consumer spending and eliminated payroll taxes for industries
including textiles and shoes.
"There is great potential for global apparel retailers to succeed in Brazil," said Hana
Ben-Shabbat, a partner with A.T. Kearney. "Brazil is the most attractive apparel
market for reasons of demographics and demand. “Brazil’s clothing market is growing
at more than 7 percent annually and is estimated at $37.2 billion. The country is
young, with more than 60 percent of population below the age of 29, and its
consumers spend $402 annually on apparel — six times more than the average
Chinese consumer. Brazilian consumers use credit for apparel purchases far more
frequently than in other emerging markets. In addition, small, local retailers make up
more than 60 percent of a highly fragmented domestic retail apparel market.
However,In Brazil, local online payment system is perfect; Boleto pay has become a
popular payment gateway which accustomed to the local payment habit. This situation
makes the internationally popular payment collection like PayPal less popular in
Brazil. It is difficult for foreign trade investors to enter into Brazil market through
electronic commerce, even if it has a firm foundation, its own development has also
been bound layers. To get rid of the obstacles, merchants are bound to use an
international payment gateway which has close link with the local payment become
imperative programs. To solve the payment inconvenience, GlobeBill
(www.globebill.com) payment and Boleto has reached a strategic partnership program
whose related services will soon be officially launched in mid-May when the current
situation of Brazil's embarrassing foreign trade receivables can be settled down.