Relationship marketing using auto responders. Learn the basics and how you can use them to build your coaching business.

1. Build better customer relationships
Start to automate your follow ups!

2. The Magic of
Autoresponders
With
!
Lindsay de Swart
!
Online Marketing Guide for
Coaches, Practitioners and
Holistic Entrepreneurs

3. What’s an Autoresponder
anyway?
A sequence of email marketing messages that gets sent in
the order and frequency that you decide.
Your autoresponder creates a great experience for your first
subscriber.
And it creates the same great experience for your 100,000th
subscriber.

4. Why you want one!

6. 1. It’ll set you free
2. You can deliver a gift or product and then strengthen
your relationship
3. You get to communicate more than once to your new
subscribers!
4. It allows you to build a relationship with your list -
easily, cheaply and fast
5. You can be strategic in your marketing and plan your
communication ahead of time

7. Why your customers
want you to have one!

9. 1. They get more value from you
2. They get a chance to jump in to your offer, or to
opt out without feeling awkward
3. They get longer to ‘test you out’
4. They don’t feel sold to!

10. Plan your strategy & build your
relationships
and let it run automagically!

11. Popular Autoresponders
Constant Contact
Mail Chimp
Aweber *
Infusionsoft/
Ontraport

12. Autoresponder Road
Map ahead!

13. Your Follow Up Series
1.Thank you for signing up*VIP
2. Confirmation page
3. Send them what you promised
4. Reassure them about their decision, how this download is
going to help them and what to expect next

14. Next…
Divide up your Free Giveaway into smaller parts - you could call this an ‘Free
E-course’ and go into more detail and practical examples
Always invite them to connect with you on social media
Offer Value and explain why this information is important and what it’ll do
Tell them what to look out for in your next mail and how it’ll help them
Make an offer of how they can get more info and services like this from you

15. Be strategic about follow ups
What will engage them to start with?
What headline will catch their attention?
How can you make it really easy for them to engage
with you?

16. Maximise Your Thank You
Page
• This is the
ONLY page that
every single
sign up will see
• It is super
important and
you can use it
to highlight key
things
• You can build
an expectation
and start your
relationship
here.

17. Follow up’s and
Broadcasts.

19. Why Use Broadcasts?
To send out a newsletter or blog
For special offers
Always invite them to your blog/Website
Invite them to interact with you
Provide a Call To Action on every send out

21. Sample Call to Action!
To find out more ways to simplify your marketing
online, sign up for your
Free Online Marketing Road Map
at
http://lindsaydeswart.com