Create Content On Multiple Platforms Easily! Here's 16 ways to multi purpose your creations. Find out how to reuse your content so it's seen by as many people as possible. Expand your audience and save yourself time!

1. Content
Creation
Made Simple
With
!
Lindsay de Swart
!
Get Clear,
Get Simple,
Get Clients
!
Visit http://lindsaydeswart.com

2. Make it and use it more than
once!
• How to make content
to offer value to your
customers
• How to make it easily!
• How to increase how
many people can see it

3. Why Make Value Added
Content?
• adds value to your
audience
• proves you are an expert
at what you do
• provides your audience
with information before
they consider using you

4. Which platforms to use?
1. Your Blog
2. Social Media (FB/LinkedIn)
3. Youtube (attached to G+)
4. Slideshare (part of LinkedIn)
5. Printed Handouts/Workshop manuals
6. Quote pictures on Instagram/FB/Pinterest

5. Won’t people get bored?
• NO!
• They won’t be on all your platforms
• If they’ve seen it they’ll just skip it
• Different pictures/media appeal to different people

6. Here’s an Example
• Let’s say your Free E product is a Report
“5 Simple Habits Can Reduce Stress”
• You have a great image on the front of the Ebook
• The text is in a PDF

8. 5 ‘Chapters’
• Optimism
• Exercise
• Gratitude
• Giving
• Stories

9. Do a Webinar
• Use your content to make a
Webinar and lead to a paid
course
• You can use ClickMeeting (30
days free trial) or
• GotoMeeting/Google Hangout/
WebinarJam

10. Write an Article
!
on Ezine Articles

11. Make a Video

12. Make it into 5 Blog posts
1. The Secret to Greater Success In Life
2. Staying Young Naturally!
3. How To Reach Your Highest Vibration
4. A Powerful 4 Letter Word
5. An Incredible Story

13. Infographics?
• You can get these made
on fiverr.com
!
• they are great for being
shared on social media
!
(this is not my info graphic, but just
give credit if you use one)
!
!
!
!

14. Do a Presentation on
Slideshare

15. Picture quotes to promote
your message and your brand

16. Autoresponders
1. Welcome
2. Free E Course
3. Offering more detail on
1. Optimism
2. Exercise
3. Gratitude
4. Giving
5. Stories
!
!

17. One piece of content
Becomes At Least
16!!

18. There are plenty of others
too!
• podcasting
• interviews
• audio CD’s of your original report
• guest blogging
• article in local press
• turn it in to an in-person talk/presentation

19. Content Challenge
1. Take Your Free Product (or
make a new one)
2. Divide it into sections/topics
3. Each week take one topic
4. Make it into as many different
media forms as you can to
reach a new audience!

20. Before 2014 ends…
• The content from this course will be broken down
into 6 weeks of content including:
• 1 Week of each topic we’ve covered
• 2 x $397courses (2 Day Marketing Intensive’s)
• In 2015 this will be a downloadable product for
$197

21. Keep making progress
Procrastination is not an option!

22. You Have 3 Options After
This Presentation
1. You continue to figure it out
as you go…
2. You join my Free Content
Challenge and create in a
whole new way!
3. You can sign up for my Free
‘Road Map’ at http://
lindsaydeswart.com

23. Get more information
just like this at:
http://lindsaydeswart.com
!