2. Assessing the Problem and Developing a Strategy
Proctor & Gamble is the largest consumer packaged goods company in the world.
But with such a heavy following comes a heavy burden — how will P&G be
able to continue to serve the estimated 9 billion people nationwide (by the
year 2050) and still maintain sustainability?
The challenge? Global sustainability.
The goal? Global Sustainability.
3. How does P&G plan to achieve Global
Sustainability?...
1. Zero consumer waste to landfills
2. Use 100% renewable or recycled materials for all products and packaging
3. Design products to delight consumers while maximizing the conservation
of resources