The document outlines an agenda and presentation for a workshop on how top sales teams leverage LinkedIn for social selling. The presentation discusses the evolution of social selling and how it has become critical for success. It introduces LinkedIn's Social Selling Index and shows how teams that score higher on social selling metrics see better sales results. The presentation then covers the five core competencies of social selling: finding the right people to target, gathering insights, engaging your network, developing connections, and building a strong profile. Real examples are given and it is stressed that becoming proficient at social selling takes time.
Earliest Adopter – The first person to sign up and create a profile on LinkedInMost Connected– The person with the most 1st degree connectionsMost Popular– The person whose profile was viewed the most in the past 30 daysMost Endorsed – The person with the most total endorsements
First and foremost LinkedIn sales navigator makes sales reps successful by helping them to build pipeline. Consider for a moment that even the best marketing groups produce no more than 30% of the leads for a sales force. The majority of pipeline then is being driven by sales reps not marketing and in order to hit their numbers sales people need to actively drive pipeline. Sales Navigator helps make reps successful in driving pipeline in three key ways:1. Finding people One of the most inefficient and difficult things in the selling process for both buyers and sellers is when a seller is chasing the totally wrong person. LI SN helps sales people navigate through it’s 225 million member network efficiently to quickly find the right people2. Identify what to talk about? There’s nothing more annoying than when a sales person has no context about you or your business and leads with product before they know if you have any interest. The LinkedIn network generates 2B member updates per week. You can see what prospects and decision makers are discussing, sharing and joining 3. How do I get a warm intro? Buyers dislike cold calls probably as much as us sales people do. TeamLink. A unique SN feature that I’ll be showing during the demo, allows you to see who in your company- even if you’re not connected- is connected to a potential decision maker. It allows you to leverage the full power of your company and extended network to leverage common connection, get warmer introduction and conduct fewer colder, awkward conversations.
There are three major steps to finding prospects on Sales Navigator.
Challenger – Our SolutionObjective – demonstrate the power of relationships and how you could turn on this power tomorrow
First and foremost LinkedIn sales navigator makes sales reps successful by helping them to build pipeline. Consider for a moment that even the best marketing groups produce no more than 30% of the leads for a sales force. The majority of pipeline then is being driven by sales reps not marketing and in order to hit their numbers sales people need to actively drive pipeline. Sales Navigator helps make reps successful in driving pipeline in three key ways:1. Finding people One of the most inefficient and difficult things in the selling process for both buyers and sellers is when a seller is chasing the totally wrong person. LI SN helps sales people navigate through it’s 225 million member network efficiently to quickly find the right people2. Identify what to talk about? There’s nothing more annoying than when a sales person has no context about you or your business and leads with product before they know if you have any interest. The LinkedIn network generates 2B member updates per week. You can see what prospects and decision makers are discussing, sharing and joining 3. How do I get a warm intro? Buyers dislike cold calls probably as much as us sales people do. TeamLink. A unique SN feature that I’ll be showing during the demo, allows you to see who in your company- even if you’re not connected- is connected to a potential decision maker. It allows you to leverage the full power of your company and extended network to leverage common connection, get warmer introduction and conduct fewer colder, awkward conversations.