With the new LinkedIn Career Pages, it's now easier than ever to measure your employer brand performance. This webcast session covered how the new LinkedIn Career Pages will optimise results and, more importantly, help you measure success to ensure further employer brand investment. You’ll learn: - What's new? The power of the enhanced Analytics section and the most relevant metrics you should be keeping track of - How will the business benefit? How these analytics can be applied to justify further investment, adjust your talent brand approach or extend reach through employee engagement - Who's already seeing results? Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages

1. The Power of Analytics:
Measuring employer brand success
with the new LinkedIn Career Pages
Customer Webcast, 29 November 2016

2. Erica Fitch
Customer Success Manager
LinkedIn Talent Solutions
Tracey Brown
Customer Success Manager
LinkedIn Talent Solutions
Your Facilitators

3. AGENDA
1. Introduction: Quick refresh of the new product
2. Overview of analytics
3. Analytics deep dive
4. Success stories
5. Q&A

4. 3Confidential, LinkedIn
Quick refresh on the new LinkedIn Career Pages
10 October 2016

5. ● Reach more of the right talent
Introducing the Next Generation of LinkedIn Career Pages
Attract great talent with an authentic, personalized look at your culture & jobs
● Tell an authentic story
● Drive quality applicants
● Measure impact

6. 5Confidential, LinkedIn
Overview of enhanced Analytics
10 October 2016

7. 6Confidential, LinkedIn
Company and Career Pages comes with up to four
Analytics reports
12 October 2016
1. Updates Analytics
2. Follower Analytics
3. Visitor Analytics
4. Talent Brand Analytics

8. 7Confidential, LinkedIn
Analytics Deep Dive
10 October 2016

9. 8Confidential, LinkedIn
Key functionality in the analytics dashboards
10 October 2016

10. 9Confidential, LinkedIn
Updates Analytics provides aggregate and individual
performance of your updates
10 October 2016
Organic Updates vs
Sponsored Update
Performance
Individual Update
Performance
Updates Analytics

11. 10Confidential, LinkedIn
Updates Engagement table provides detailed
individual performance of your updates
10 October 2016
Updates Analytics
Updates Engagement Table

12. 11Confidential, LinkedIn
Followers Analytics paints a complete picture of
performance on building your follower base
10 October 2016
Followers Analytics
Three key areas will show Follower performance:
Follower Acquisition
Performance & Trends
Follower Demographics
Relative Performance
to similar companies
Follower Analytics

13. 12Confidential, LinkedIn
Highlight and trends gives an immediate snapshot of
Follower performance
10 October 2016
Follower Acquisition Performance & Trends
Follower Analytics

14. 13Confidential, LinkedIn
Demographics and Benchmarks gives a deeper
understanding of your Followers
10 October 2016
Follower Demographics & Benchmark Performance
Follower Analytics

15. 14Confidential, LinkedIn
Visitor Analytics shows information on the amount of
traffic to the page and who is visiting
10 October 2016
Three key graphs make up
the Visitors Analytics
Report:
1. Traffic metrics
2. Visitor demographics
3. Specific page traffic
Visitor Analytics
Visitor Analytics
2
1
3

16. 15Confidential, LinkedIn
1
Traffic Metrics showing page performance can be
found in the first chart
10 October 2016
Traffic Metrics
Unique Visitors
Page views
Visitor Analytics

17. 16Confidential, LinkedIn
Visitor Demographics show the type of members that
are visiting your page
10 October 2016
Visitor Demographics
Visitor Analytics
2

18. 17Confidential, LinkedIn
3
Page Traffic provides detailed breakdown of each Tab
and Audience View
10 October 2016
Page Traffic
Visitor Analytics

19. 18Confidential, LinkedIn
Talent Brand Analytics show the strength of your
employer brand and competitive insights
10 October 2016
Four key charts make up the
Talent Brand Analytics Report:
1. Talent Highlights
2. Company Talent Flows
3. Talent Attraction
4. Applicant Behaviour
Talent Brand AnalyticsTalent Brand Analytics
2
1
3
4

20. 19Confidential, LinkedIn
Talent Highlights provides the first quick snapshot of
your talent brand performance
10 October 2016
Talent Brand Analytics
Talent Highlights
Job View Job Applicant Follower
1

21. 20Confidential, LinkedIn
10 October 2016
2
Talent Flows show which companies you have lost
and gained employees from
Talent Brand Analytics
Company Talent Flows
2

22. 21Confidential, LinkedIn
10 October 2016
Discover the top companies where talent is actively
seeking out your organisation
Talent Brand Analytics
3
Talent Attraction

23. 22Confidential, LinkedIn
10 October 2016
What are your job applicants also doing on LinkedIn?
Talent Brand Analytics
4
Application Behavior

24. 23Confidential, LinkedIn
Success Stories

25. 24Confidential, LinkedIn
Nova Systems
10 October 2016
Change in Total Page Views
+7%
+93%
Page Views per Visitor

26. 25Confidential, LinkedIn
Shangri-La
Job clicks
+75%
+47%
Page Views per Visitor

27. 26Confidential, LinkedIn
Q&A
10 October 2016
Learn more: lnkd.in/newcareerpages