Why you need to be a "Social CEO" - Did you know that companies with “social CEOs” enjoy higher levels of trust, and people are more likely to buy their products?

1. WHY YOU
NEED TO BE
A SOCIAL CEO
(And how you can become one on LinkedIn.)
REPUTATION IS
VITAL FOR SUCCESS
60%
66%
of consumers say perceptions of CEOs
affect their opinions of companies and
the products they sell.
Research shows that companies with “social CEOs” enjoy higher
levels of trust, and people are more likely to buy their products.2
YOUR COMPETITORS ARE
ALREADY GETTING SOCIAL
80%
COMPETITOR
63%
LinkedIn has
56 million
members in Asia Pacific
and more than
313 million globally.
82% of online users
prefer businesses
with information
on social sites.
LinkedIn’s visitor-to-lead conversion rate is
three times higher than Facebook and Twitter.6
SOCIAL CEOs LEAD THE MOST
ADMIRED COMPANIES
BEING SOCIAL MAKES
YOU ATTRACTIVE
of followers on LinkedIn would
follow companies indefinitely.
of a company’s market
value is attributed to
its reputation.
81%
of CEOs at the world’s
“most reputable”
companies engage socially.
of LinkedIn members are more
likely to share information as a
result of following a company.
of fast-growth
companies find social
a key source of
lead generation.
IT HELPS YOU FIND
THE BEST TALENT
LinkedIn is the fastest-growing
source of quality hires.
TIPS AND TRICKS
TO ROCK YOUR
LINKEDIN PROFILE
To find out how LinkedIn can help you become
a social leader, download The Executive Playbook.
Sources:
1,7 Weber Shandwick, Socialising your CEO II
2 Brandfog, The Global Social CEO Survey 2014
3 Social Media Examiner, Social Media Marketing Industry Report 2014
4 Digimind, Market Intelligence Survey
5 LinkedIn, Priming the Economic Engine: How Social Media is Driving Growth
6 Hubspot, 2013 State of Inbound Marketing
8 LinkedIn, Talent Brand Catalyst: Reasons to Cultivate Followers
9 LinkedIn Essentials, The Modern Recruiter’s Guide
of companies use
social media to promote
their businesses.
of companies use
social media to
monitor competitors.
SO GO SOCIAL
AND GROW
of people are open to job
opportunities, but only
97%
64% 61%
75%
25%
are on job boards.9
FIND THESE
“PASSIVE
CANDIDATES”
THROUGH
LINKEDIN.
10 STEPS TO BECOMING A SOCIAL CEO
Add and accept
connections.
Share and re-share
great content.
Ask and answer questions
– start conversations.
Make and receive
recommendations.
Join specific interest and
industry groups.
Point out your skills and
experience, not just your
job history.
Write an eye-catching
personal tagline – don’t
forget your photo.
Put your elevator pitch to
work and sell yourself in
10 seconds.
Use an authentic voice and
inject some personality.
Stand out from the crowd
with unusual interests.
BUILD YOUR
NETWORK:
GROW YOUR BUSINESS
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