As a jobseeker, why is crucial for you to be utilizing social media?

1. Social Media 101

2. Presented by: Viveka von Rosen viveka@theexecutivecenter.com www.linkedin.com/in/LinkedInExpert www.twitter.com/LinkedInExpert www.facebook.com/linkedinexperttraining www.linkedintobusiness.com 970-212-4711

3. BIO: Viveka von Rosen Successful entrepreneur, a nationally renowned IA Certified LinkedIn expert & trainer. Top “LinkedIn Expert”, “LinkedIn Trainer”, and “Social Media Expert” out of 45 million LinkedIn users. Manages The Executive Center Strongly believes that giving is a best business practice and is passionate about meeting new people and supporting them in their passions and purpose. Mission Statement: Linking people to their potential using social media strategies.

4. December 29, 2009 Disclaimer and Disclosure Linked into Business (LIB) and The Executive Center (TEC) are not associated in any way with LinkedIn® Corp. LIB and TEC are independent companies that cater to the networking needs of end users of such systems. Any reference to the contrary is purely accidental. Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure. 4 © Copyright 2003-2009– Linked Into Business - All Rights Reserved

5. Learning Objectives for 101 Customers will learn the “What’s” of Social Media. (For the “How’s” attend 201) Definitions: Social Networking, Social Media, blogging Privacy? Do you have any on Social Media? Popular Tools: Twitter, LinkedIn, Facebook, YouTube, blogging 10 Tips to use Social Media effectively © Copyright 2003-2009– Linked Into Business - All Rights Reserved 5

6. Time Magazine Says: If you're serious about being hired, you need to put your computer and PDA to work. That means getting word out: On social media sites like Facebook By sending instant job-search updates via Twitter Meeting new people who might be able to lend a hand through LinkedIn

7. What is Social Media? User generated communication and content that widens your sphere of connections and influence. A FREE TOOL allowing you to provide, share and receiveinformation with a targeted audience OR the world. An engagement with online communities to generate exposure, and the opportunity to position yourself to be hired.

9. So What is a Social Network? A Social Network is a collection of people that are “connected” to share contacts and resources A Social Network allows you to utilize one another’s “connections” Different social networks cater to different users © Copyright 2003-2009– Linked Into Business - All Rights Reserved 9

10. What is Social Networking? CommonCraft: What is Social Networking?

11. Social Media and YOU Get your arms around the fact that social media is here to stay. Twitter isn’t the point – RELATIONSHIPS are the point. Social Media is still in its infancy…. get on board now It WILL be the core focus and hub for all marketing, fundraising and awareness efforts in the near future.

12. It’s Important to Remember: Persistence, self-branding, professional presentation, all things a career coach would have steered you toward two decades ago, are necessary for success when using social media for job seeking.

13. User Generated Means User Regulated (Social Media Safety) Social Media Demands: Transparency Immediacy Commitment Relationships Authenticity Integrity

14. Key Factors of the Social MediaMovement Desire for Connection Need to be heard Quest for authenticity Ease of use & low barriers to entry (Free! ) Social contact for the introvert Access to INFO Job search potential

15. Social Media for Jobseekers Create Connections Create Relationships Create Trust Create a Job New way to see and be seen

16. The Social Media Stats www.SocialNomics.Com Michael Stelzner’s Social Media Industry Marketing Report The Social Media Revolution

17. What are some of the sites?

18. Social Media OMG – Where to Start?

19. Today we’ll look at:

20. What is Twitter? Twitter is a free social-messaging tool for staying connected in real-time. It is sometimes called a "micro-blogging service" that enables its users to send and read other users' short (140-character) updates, known as tweets. - Beth Harte, Ann Handley - MarketingProfs

22. You post tweets for your followers to read

23. Your followers post tweets for you to read

24. Platform for the web or your mobile deviceThanks go to Connection Point Interactive for this Slide

25. Twitter Why should I use Twitter? Connect with other jobseekers Communicate your opinions, thoughts or expertise Follow Job posters, job listings Research

26. Twitter Getting Started Write a good personal bio Add your photo Customize the background

27. TweetBeep keeps track of all tweets that mention things you are interested in (industry) hiring Job fairs (State) Your name Your industry December 29, 2009 viveka@alwaysextraordinary.com @linkedinexpert 24 TweetBeep

28. Facebook

29. Facebook What is it? Largest social network on the planet with over 300 million active users (or the 5th largest country in the world). A place to connect with and share your life with friends, family, organizations or complete strangers. Connection Point Interactive for this Slide

30. Facebook Why should I use Facebook? Facebook has become the global social networking standard Not just for college students & 20-somthings anymore Connect to friends, family or organizations Share comments, photos, videos, games, recommendations Fastest growing segment: Women over 55 - InsideFacebook.com Thanks go to Connection Point Interactive for this Slide

32. Ask for resources

34. How to use Facebook? Ask for a job Showcase your skills Enlarge your network Ask for help Use a page, not a profiles Limit photos / video unless they support your job search Keep your fans close and your friends closer!

36. December 29, 2009 LinkedIn Is the world’s largest professional network (50 million + ) Allows for an exchange of knowledge, ideas, and opportunities with a broader network of professionals. Has an unparalleled search engine (fields) You are a record in the database The records are connected The connections form a network you can use 32 © Copyright 2003-2009– Linked Into Business - All Rights Reserved

37. December 29, 2009 LinkedIn® and Its Users Latest LinkedIn Facts LinkedIn’s 50 million members are in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members. 385 employees Worth about 1 Billion (100 million yearly take) LinkedIn® User Stats: Average Household Income - $109,000 Average Years of Experience – 15 yrs. Average Age – 41 yrs. 46% Users are “decision makers” 33 © Copyright 2003-2009– Linked Into Business - All Rights Reserved

38. Lets Look at the LinkedIn® Home Page

40. Viral capacity

41. Play anywhere

42. Blog, E-Mail, Web site, handheldAll inclusive updates on your phone

43. YouTube Over a BILLION viewers. 2nd largest search engine Internet viewers watched 14.8 billion videos in January 2009 alone. Google continues to surpass others in terms of online video viewing with a 43 percent market share. Of that, YouTube accounts for 99 percent of the videos viewed. In January 2009, 147 million U.S. internet users watched an average of 101 videos per person.

44. You Tube for JobSeekers Do a video resume Get Resume Advice Get Job Seeking advice

45. If you do a search on YouTube, you’ll be amazed at what you can find…

47. Post new entries often

48. Ripe for outsourcing

49. WordPress, Blogger, TypePad

50. 112 Million Blogs

52. Blogging Creating a blog is a cheap/ free way of making a “website” Wordpress.com eBlogger.com Typepad.com Posterous.com Encourages Jobseekers to find their voice Blogging encourages literacy With blogging, sharing information and doing research becomes second nature Jobseeking bloggers can display work, resumes, ask for feedback

54. Jobseeker Strategies It’s about the relationship: What are your employers saying? What are people in your industry saying? What are they looking for? What questions do they have? Make some new best friends!

55. The Eight “Be’s” to Jobseeker Success Be Relevant – see below Be Informative – share useful information Be Human – create relationships Be Current – keep on track every day Be Transparent – and back up your claims Be in Touch – pick up the phone! Be Clear on your Offer – what is your brand? Be Clear on your Keywords - optimize

56. Jobseeker Tips Act fast! Tap into your network to stay upbeat Go beyond job –related networking Keep everyone you know in the loop Don’t count anyone out as un-useful Create strategic connections in your large or open network (on LinkedIn)– go wide then deep.

57. Contact Me Please feel free to invite me to connect: Viveka@LinkedIntoBusiness.com www.linkedin.com/in/linkedinexpert Tweet me @LinkedInExpert Call me at: (970) 212-4711 Copyright 2008-2009 Linked Into Business All Rights Reserved 46