Social Media. New Opportunities for women . EPWN LinkedIn
•
1 j'aime•1,124 vues
This presentation gives an overview of the importance of social media and how men and women use it. A special focus is made on how to improve our personal branding on social networks.
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Social Media. New Opportunities for women . EPWN LinkedIn
Similaire à Social Media. New Opportunities for women . EPWN LinkedIn (20)
Plus de LinkedIn
Plus de LinkedIn (20)
Dernier
Dernier (20)
Social Media. New Opportunities for women . EPWN LinkedIn
- 1. Social Media New Opportunities for Women
- 2. Is Social Networking gendered?
- 3. Social Media has revolutionized our Personal Lives
- 4. And Women were the pioneers
- 5. Social Media has revolutionized Politics
- 6. And Women have played a critical role in it Tawakul Karman, 2011 Nobel Price
- 7. Social Media is now revolutionizing Business
- 8. But Women are lagging behind... 41% 59%
- 9. Source: Nine Minutes Survey, LinkedIn, April 2012
- 10. And Stereotypes still prevail How managers are perceived … Women Men Intellectuel 11% 9,4% competencies Drive to action 13% 27,4% Professionalism 23% 5% Management 9% 17% Technical 13% 20% competencies Physical 0,5% 7% competencies Networking skills 27% 9% Emotional skills 3% 4% Source: « Les stéréotypes sur le genre », IM S - E n t r e p r e n d r e p o u r l a C i t é, 2012
- 11. How can you leverage Social Media to bolster your Personal Brand?
- 12. Build your Online Identity 4B searches on LinkedIn in 2011 5B searches in 2012
- 13. To Connect...
- 14. Manage your Headline Create a Keyword-rich summary Showcase your Skills Experience and Ambitions Add Recommendations
- 16. Do you know how powerful a network is? 1,076 328,800+ 9,494,836+
- 17. You have more connections than you think Recruiters Prospects Experts Recommendations Influencers Candidates
- 18. Network activity is Key
- 19. The Social Rule of Thumbs 90% viewer 9% contributor 1% owner
- 20. Leverage Insights and Recommendations to make the Right Decisions
- 22. News Curation
- 23. Recommendations
- 24. Follow companies
- 25. Yes..., but Where? 900M 200M 160M
- 26. All networks were not created equal
- 27. Identity Connections Key apps Friends, Family and Status, Photo Sharing Me, as a person Colleagues & Social Gaming Me, as an Real-time Micro Fans & Followers opinion Blogging Professional Identity, Me, as a Colleagues & Connections & professional Business Contacts Insights
- 28. Context is key
- 30. LinkedIn is the largest business ecosystem in the world
- 31. 2 40% 160 New members LinkedIn Members every second members worldwide joined in 2011
- 33. What do women do on LinkedIn?
- 34. In a nutshell, on LinkedIn you can... Promote your professional brand Expand and enhance your Share network information
- 35. So what are you waiting for?
- 36. Laurence Bret Stern Marketing Director, EMEA chez Linkedin Paris Area, France | Internet 500+ connections – 5 recommendations Public profile: http://fr.linkedin.com/in/laurencebret Email: lbret@linkedin.com Twitter: lbret