Presentation LinkedIn 09 juillet 2013

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Recruter sur LinkedIn
Communiquer Recruter Animer
Attirer les meilleurs talents

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  • L’utilisateur le plus ancienAlexisHELCMANOCKIMOBILETAGDirector74571Merci de votreprésenceaujourd'hui, ravi de vousaccueilliràcette première éditionPourquoi LinkedIn Day ? Aborder des thématiques qui vousconcernentafind'ouvrir le débat ensemblePrésenter la puissance de LinkedIn et l'intérêt du réseau pour les recruteursNous avonsouvert un bureau en France il y a presque 2 and pour accompagner la croissance de LInkedIndansl'hexagone. Êtredisponible pour les utilisateurs et accompagnernos clients : RH et Annonceurs, plus de 300 clients déjà.QQ chiffres 200M membres / 4m en France er VUDe nombreusesnouveautéscetteannéedontnotamment les nouveaux profils et les nouvelles pages entreprises (+2M).Descriptif des évolutions :Profil http://www.youseemii.fr/blog/nouveaux-profils-linkedin-quels-changements-adopterArgumentaire nouveau profil : intérêt pour les recruteur et promouvoir les compétences : Page entreprisesPrésentation de l’agenda> Hugues : Marque employeur et LinkedIn> Clément : Présenter le nouveloutil de mesure de la marque employeurexempleconcret  Sia Partners> Plaisird’accueillir Sara Prado d’Alstom et Anatole de la BrosseSia Partners pour leurtémoignage Rappel photographe
  • Talent Management is about Connecting the right Talent with the right opportunityfor improved success and economic opportunity for your business.Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scaleTalent performance today is about strategic, proactive recruiting, opportunity finding talent, warm conversations and showcasing your talent brand to give you a competitive advantage.
  • Tout estune question de contexteFacebook : hier / moment de divertissement / on ne trouve de choses sérieuse / c'est la pause cigarette / partage en famille / on trouverarement des commentairessur la zone EuroTwitter : maintenantLinkedIn : demain / c'est pour soi, pour gérersacarrière, nosconnexionsprofessionnelles / gagner en expertise / on investit du temps sur LinkedIn alorsqu'onpasse du temps sur Facebook (étude : aspiration of mindset Linkedin / TNS)Réponses aux objections : Facebook et TwitterQuestion de contexte« Je suis déjà surFacebook etTwitter. »LinkedIn est la seule plate-formesociale qui offre des solutions de marketing dans un contexteprofessionnel. 81 % desmembres de LinkedIn préfèrentavoir des réseauxsociauxséparés pour leurs vies personnelle et professionnelle. Si Facebookestconsidérécomme personnel etTwitter comme un outil puissant demicroblog en temps réel, LinkedIn est le lieu où se font les affaires. En raison de cecontexteprofessionnel, les membres de LinkedIn font davantageconfiance aux informationsprofessionnellespubliéessurnotre plate-formequesur Twitter et Facebook. Ils fontdeuxfois plus confiance aux informations de LinkedIn qu’àcelles de n’importequelautreréseau social.Sivotremarquecherche à atteindre des professionnelsdans un environnement de confiance, vousdevezêtresur LinkedIn.citer Reid Hoffman / fondateur de LinkedIn.Interview grand quotidien FRDistinguer 3 grandes familles de réseauxPositionner ces reséauxAu-delà de l’audience il est important de parler de contexte de communication83% / X2D’où viennent ces chiffres ?Avons réalisé une étude auprès des membres et on peut en tirer 2 enseignements>une grande majorité des personnes sondées considèrent qu’il est necessaire de séparerRéseaux complemetaireUne plus grande résonnance, un plus fort impact (73% des personnes ont confiance en LinkedIn vs 35% Twitter et 25% FB)Quand on parle de contexte et de positionnementLinkedIn a vraiment trouvé sa placel’on y partage pas les même informations, on adresse pas les mêmes messagesSi votre marque cherche à atteindre des professionnels dans un environnement de confiance, LinkedIn est un support privilégié84% de cescandidatspassifsestimentleurréseau utile, voireessentiel, à la réalisation de leurobjectifprofessionnel** Etude IPSOS pour LinkedIn – Mars 2011
  • We’re making great strides toward our mission:**As of May 3, 2012, LinkedIn has north of 161 million members, and we’re now adding more than two members every second. This is the fastest rate of absolute member growth in the company’s history. Sixty percent of LinkedIn members are currently located outside of the United States.As of September 30, 2011 (the end of the third quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.More than 2 million companies have LinkedIn Company Pages.LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
  • We’re making great strides toward our mission:**As of May 3, 2012, LinkedIn has north of 161 million members, and we’re now adding more than two members every second. This is the fastest rate of absolute member growth in the company’s history. Sixty percent of LinkedIn members are currently located outside of the United States.As of September 30, 2011 (the end of the third quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.More than 2 million companies have LinkedIn Company Pages.LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
  • 90% des membresutilisent un comptegratuit.
  • C’est aussi Important pour toucher les populations de jeunes diplomés qui sont tres sensibles aux valeurs partagées par leur futur employeur
  • C’est aussi Important pour toucher les populations de jeunes diplomés qui sont tres sensibles aux valeurs partagées par leur futur employeur
  • C’est aussi Important pour toucher les populations de jeunes diplomés qui sont tres sensibles aux valeurs partagées par leur futur employeur
  • C’est aussi Important pour toucher les populations de jeunes diplomés qui sont tres sensibles aux valeurs partagées par leur futur employeur
  • LinkedIn est le premier moteur de rechercheprofessionnel au monde... et le mieuxréférencéLe contenuest LinkedInestconsidérécommetres pertinent par Google ce qui permet un excellent referencementOptimisezvotreprofil et visez le 100% pour avoirune bonne visibilitéVotreprofilest le premier élément de votre marque employeur, les futurscandidatsirontconsultésvotreprofils en premier lieu : faites un très bonne première impressionVotre photoLe résumé de votreprofilVotre formationVotre poste actuelVos 2 dernierspostesVosexpertises et connaissances3 recommandations
  • What are all these people doing on LinkedIn? They certainly aren’t all looking for work. In fact the great majority of them are happily employed.The value we deliver to our members is threefold: Identity: Maintaining their professional profile of record and networking with other professionalsInsights: Business and career insights to become better at what they do. LinkedIn is fast becoming a very powerful professional publishing platform with many of the world’s top business leaders and thinkers using LinkedIn to spread their insights to the public. Richard Branson has almost a million and a half followers, able to read his long-form posts and articles. Hundreds of other leaders in our Influencers program are fast developing substantial followings, and this is new functionality that just launched a few months ago.Everywhere: Working wherever you work. More than a quarter of our traffic is coming through mobile devices and that portion is growing fast. Professionals are using LinkedIn to fuel their success at the office, on the road, at home, and everywhere else they work.This is what keeps our members coming back every day.
  • Brand Management is the way your organization and employees showcase their brand and affect the thoughts, feelings, and behaviors of others. Essentially – Company and Employee presence drive advocacy & loyalty.Professionals trust LinkedIn as a reliable source of information 2x more than any other social networkIf your organization wants to build a reputation / influence with your customers and communities and become more valuable to them, dedicating time to strategically helping others can elevate your employees and your companies “social” status. People want to be connected with a connector! Connectors are considered valuable resources because they’re genuinely interested and engaged in helping others succeed.Working to connect your employee connections on LinkedIn not only helps them become a more influential person, but your employees (and your company) will also benefit from triggering the rule of reciprocity. Essentially, the rule of reciprocity states that when you do something that can benefit someone else, you’re making a psychological deposit with that person and he or she will feel obligated to repay the favor.LinkedIn is the perfect environment in which to put the rule of reciprocity to use.
  • LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boards
  • LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boards
  • Brand Management is the way your organization and employees showcase their brand and affect the thoughts, feelings, and behaviors of others. Essentially – Company and Employee presence drive advocacy & loyalty.Professionals trust LinkedIn as a reliable source of information 2x more than any other social networkIf your organization wants to build a reputation / influence with your customers and communities and become more valuable to them, dedicating time to strategically helping others can elevate your employees and your companies “social” status. People want to be connected with a connector! Connectors are considered valuable resources because they’re genuinely interested and engaged in helping others succeed.Working to connect your employee connections on LinkedIn not only helps them become a more influential person, but your employees (and your company) will also benefit from triggering the rule of reciprocity. Essentially, the rule of reciprocity states that when you do something that can benefit someone else, you’re making a psychological deposit with that person and he or she will feel obligated to repay the favor.LinkedIn is the perfect environment in which to put the rule of reciprocity to use.
  • The first step is to have your employee on LinkedInWhen your employees have complete profiles, they are discoverable ambassadorsOne measure of Brand reach is your employees’ identity on LinkedIn ie: how many of your employees are actually present on LinkedIn and how many of them have good profiles.1. Presence is important because if your employees aren’t on LinkedIn, they can’t benefit from LinkedIn’s services and act as ambassadors for your organization. This is the first foundation.2. Having strong profiles is important because it makes it easier to find your employees and connect with relevant valuable contacts.
  • The first step is to have your employee on LinkedInWhen your employees have complete profiles, they are discoverable ambassadorsOne measure of Brand reach is your employees’ identity on LinkedIn ie: how many of your employees are actually present on LinkedIn and how many of them have good profiles.1. Presence is important because if your employees aren’t on LinkedIn, they can’t benefit from LinkedIn’s services and act as ambassadors for your organization. This is the first foundation.2. Having strong profiles is important because it makes it easier to find your employees and connect with relevant valuable contacts.
  • The first step is to have your employee on LinkedInWhen your employees have complete profiles, they are discoverable ambassadorsOne measure of Brand reach is your employees’ identity on LinkedIn ie: how many of your employees are actually present on LinkedIn and how many of them have good profiles.1. Presence is important because if your employees aren’t on LinkedIn, they can’t benefit from LinkedIn’s services and act as ambassadors for your organization. This is the first foundation.2. Having strong profiles is important because it makes it easier to find your employees and connect with relevant valuable contacts.
  • The first step is to have your employee on LinkedInWhen your employees have complete profiles, they are discoverable ambassadorsOne measure of Brand reach is your employees’ identity on LinkedIn ie: how many of your employees are actually present on LinkedIn and how many of them have good profiles.1. Presence is important because if your employees aren’t on LinkedIn, they can’t benefit from LinkedIn’s services and act as ambassadors for your organization. This is the first foundation.2. Having strong profiles is important because it makes it easier to find your employees and connect with relevant valuable contacts.
  • The first step is to have your employee on LinkedInWhen your employees have complete profiles, they are discoverable ambassadorsOne measure of Brand reach is your employees’ identity on LinkedIn ie: how many of your employees are actually present on LinkedIn and how many of them have good profiles.1. Presence is important because if your employees aren’t on LinkedIn, they can’t benefit from LinkedIn’s services and act as ambassadors for your organization. This is the first foundation.2. Having strong profiles is important because it makes it easier to find your employees and connect with relevant valuable contacts.
  • Brand Management is the way your organization and employees showcase their brand and affect the thoughts, feelings, and behaviors of others. Essentially – Company and Employee presence drive advocacy & loyalty.Professionals trust LinkedIn as a reliable source of information 2x more than any other social networkIf your organization wants to build a reputation / influence with your customers and communities and become more valuable to them, dedicating time to strategically helping others can elevate your employees and your companies “social” status. People want to be connected with a connector! Connectors are considered valuable resources because they’re genuinely interested and engaged in helping others succeed.Working to connect your employee connections on LinkedIn not only helps them become a more influential person, but your employees (and your company) will also benefit from triggering the rule of reciprocity. Essentially, the rule of reciprocity states that when you do something that can benefit someone else, you’re making a psychological deposit with that person and he or she will feel obligated to repay the favor.LinkedIn is the perfect environment in which to put the rule of reciprocity to use.
  • A measure of your employee productivity is seeing how connected they are so they can share information, provide warm introductions and more easily collaborate. The better connected your employees are they better they will collaborate the more efficient they will be.Imagine if your company colleagues couldEfficiently connect with the people that you need toConnect you to industry experts and thought leaders for problem solvingGreater employee collaboration allows for greater efficiencies of projects, information sharing and warm introductions.This slide shows that your employees could be better connected internal to maximize the network effect as well as could be leveraging each others networks to gather more insights and get more introductions.
  • LinkedIn improves sales productivityby positively influencing the performance capability of your organization’s workforce ultimately powering your company's growth and profitability.Employee productivity is the driving force behind a company's growth and profitability. How to do more with lessLinkedIn helps by:Networking:Productivity today is a function of your employees ability to REACH the right people and FIND knowledge. Relationships matterHarnessing insights &knowledge is critical to make your teamsmore productive Collaboration:LinkedIn provides a fire hose of unique and valuable information, knowledge, data and insight flow as a result of our members (your employees) connecting and sharing.
  • Les followers d’une page entreprise sont 8 fois plus actifs sur LinkedInLes followers d’une page entreprise sont dans 13 fois plus de groupes que le reste des utilisateurs LinkedInLes followers d’une page entreprise ont 8 fois plus de connexions que le reste des utilisateurs LinkedInLes followers d’une page entreprise partagent 10 fois plus de contenu que le reste des utilisateurs LinkedIn
  • Presentation LinkedIn 09 juillet 2013

    1. 1. Marque employeur et Recrutement social Présentation : pourquoi et comment recruter sur LinkedIn ? ©2013 LinkedIn Corporation. All Rights Reserved.
    2. 2. LinkedIn. Communiquer. Recruter. Animer.
    3. 3. Source : LinkedIn Audience 360 Survey, France, Août 2011 LinkedIn est le réseau social de la vie professionnelle Fil d’actualité Réseau professionnelVie privée 83% Des utilisateurs séparent leur réseau professionnel de leur réseau personnel 2x Un niveau de confiance 2 fois plus élevé sur les informations LinkedIn que sur les réseaux concurrents
    4. 4. Le plus grand réseau professionnel 4 Membres +2 Membres / Seconde +170M Visiteurs uniques / mois +80M AMERIQUE DU NORD +37M AMERIQUE DU SUD +65M EMEA +38M ASIE PACIFIQUE +225M
    5. 5. Le plus grand réseau professionnel 5 Membres x2 Nombre inscrits +5M Visiteurs uniques / mois +5M M++12M UK +5M FRANCE +4M ESPAGNE +3M DACH +4M NL +4M ITALIE
    6. 6. Le plus grand réseau professionnel 6 Modèle économique Pour les recruteurs qui souhaitent avoir accès au plus grand vivier de candidats en poste au monde Solutions de recrutement Pour les marques qui veulent promouvoir leurs produits et services auprès d’une audience ultra qualifiée tout en conservant un maximum de couverture Solutions Marketing Pour les utilisateurs avancés qui ont des besoins précis: prospection commerciale, recrutement, levée de fonds Abonnement Premium 57% 23% 20% Part du CA* * Chiffre d’affaires 2012 $978M
    7. 7. Lieu de rencontre Avec les étudiants et les jeunes diplômés
    8. 8. Lieu de rencontre Avec les étudiants et les jeunes diplômés
    9. 9. LinkedIn Today Suivez l’actualité de votre secteur
    10. 10. Influenceur Suivez des leaders d’opinon
    11. 11. L’importance du visuel Votre photo Des liens Twitter, sites, blogs Votre résumé Pour tout savoir en quelques secondes : votre “teaser” Un slogan Vendez-vous Construire sa réputation en ligne, être visible
    12. 12. Mobilité Où que vous soyez, vous êtes connectés Information Restez informé pour être à la pointe Identité Connectez- vous, soyez visible
    13. 13. Talents.
    14. 14. 14 Talents Identifiez les meilleurs candidats - actifs et passifs Candidats actifs  Postulent sur les sites carrière  A l’écoute de toute opportunité  Prompts à répondre Talents passifs  Pas de CV actualisé  Moins à l’écoute d’opportunité  Plus difficiles à atteindre
    15. 15. 15 +225 M Membres <20% Actifs >80% Passifs Talents Identifiez les meilleurs candidats - actifs et passifs
    16. 16. Communiquer.
    17. 17. Communiquer 17 Recrutez les meilleurs talents Product Marekting Manager NetApp– Sunnyvale, CA Product Marketing Manager Amazon.com – Seattle, WA Senior Product Manager NetApp – Santa Clara, CA Jobs You May Be Interested In See more » Account Executive xyzCo – Sunnyvale, CA x Sr. Account Executive Amazon.com – Seattle, WA x Sales Manager NetApp – San Jose, CA x beta LinkedIn posted a job you may be interested in: Comptable Des offres d’emploi qui pourraient vous intéresser See more » x x x LinkedIn Comptable NetApp Comptable Amazon Sr. Comptable Nathalie ACME systems Comptable Share ● Careers ● See more jobs ● 6 minutes ago
    18. 18. Communiquer 18 Chaque offre adaptée à chaque profil Jobs you may be interested in Jobs you may be interested in Resp. Contrôle de Gestion Bank of America Jobs you may be interested in Resp. RH Gap Inc. Amazon Sr. LinkedIn Comptable LinkedIn DHR LinkedIn Analyste Financier Comptable Clément Analyste Financier Nathalie Comptable Eric DHR
    19. 19. Communiquer 19 Vos collaborateurs sont vos ambassadeurs Erica Robertson Accounting Picture yourself with a career in at LinkedIn LinkedIn Comptable Nathalie Dupond Comptable LinkedIn Nathalie Comptable ACME systems
    20. 20. Communiquer 20 Votre espace carrière sur LinkedIn Nathalie Comptable ACME systems
    21. 21. Communiquer 21 Chaque offre adaptée à chaque profil Job you may be interested in: Comptable LinkedIn Nathalie Comptable ACME systems
    22. 22. Recruter.
    23. 23. Recruter 23 Identifiez et contactez les meilleurs talents
    24. 24. LinkedIn Recruiter 24
    25. 25. Animer.
    26. 26. Les followers sont une population active 8xLes followers d’une page entreprise sont 8 fois plus actifs sur LinkedIn 10xLes followers d’une page entreprise partagent 10 fois plus de contenu que le reste des utilisateurs LinkedIn Source : LinkedIn Global Follower Report, March 2012
    27. 27. CONNECT IN PARIS 27

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