1. LinkedIn
–
A
different
way
of
a3rac5ng
and
pipelining
talent
Mar5n
Kammenhed
Enterprise
Sales
Manager
LinkedIn
Nordics

2. The
Talent
Economy
LinkedIn
Mission,
Members,
Our
Industry
AGENDA

3. OUR
MISSION
“Connect the world’s professionals to make
them more productive and successful”

4. Everywhere
Work
wherever
our
members
work
Insights
Be
great
at
what
you
do
Iden5ty
Connect,
find
and
be
found
THE
VALUE
LINKEDIN
BRINGS
TO
MEMBERS
Highest
educated,
most
affluent
and
influen5al
members
of
any
network
globally

5. Sales
Turn
cold
calls
into
warm
prospects
Marke5ng
Connect
most
effec5vely
with
professionals
Talent
Let
the
plaSorm
power
current
processes
WHY
COMPANIES
ARE
TURNING
TO
LINKEDIN

6. Social
Ac5ve
Job
Seekers
Social
/
Passive
/
Ac5ve
Ac5ve
Job
Seekers
Social
PlaSorms
>80%
238+M
<20%
Social
|
Ac5ve
|
Passive
Reach
the
best
candidates,
not
just
the
ac5ve
Recruitment Solutions
Passive
Ac5ve
OUR
INDUSTRY

7. +
238
000
000
Registered
members
(JUNE
2013)
8M+
Canada
83M+
United
States
14M+
La5n
America
25M+
Asia
Pacific
74M+
Europe
4M+
DE
4M+
Italy
5M+
France
4M+
Spain
4M+
NL
11M
+
UK
19M+
India
4M+
Nordics
+5-­‐6M
per
Month
Recruitment
Solu5ons
+30M
students
&
recent
grads
THE
FIRST
GLOBAL
PROFESSIONAL
BUSINESS
NETWORK...
2M+
S.
Africa

8. Welcome
to
the
Talent
Economy

9. 9
What is the single most important driver of
long-term value creation within a company?

10. Talent

11. WHAT
CAN
POTENTIALLY
HAPPEN
IF
YOU
HIRE
THE
WRONG
PEOPLE...?
• Hasselblad
• Kodak
• SAS
• IBM
• Monster

12. WHAT
CAN
POTENTIALLY
HAPPEN
IF
YOU
HIRE
THE
WRONG
PEOPLE...?
WELCOME
TO
THE
TALENT
ECONOMY
v Fundamental
shi@
in
the
way
companies
compete
(…also
for
talent)
v Passive
candidates
require
an
acKve
recruitment
approach
v Employers
need
to
build
their
brand
v Every
employee
is
a
recruiter

13. Talent organizations are shifting to more efficient
strategies
Agency reliance,
Reactive
Sourcing excellence,
team-wide pipelining
Internal and external
talent engagement
Post-and-pray Targeted engagement
Engage everywhere,
including mobile
Employees as talent
brand ambassadors
Success metrics
World class marketing
of talent brand
Talent data guides
business strategyDeveloping
Foundational
Strategic
Early emphasis on
passive talent
Job board and social
recruiting
Defined Employer
Value Proposition
Traditional
Segment-specific
campaigns
13

14. Talent organizations are becoming more
strategic
Reactive:
High cost
Labor-intensive
Applicant quantity focus
Req to req process
Developing
Foundational
Strategic
Traditional
Strategic:
Low cost
Efficient
Quality of hire focus
Proactive pipeline-based process
14

15. LinkedIn helps organizations hire more
qualified talent
Moving the needle:
Clients who adopt the LinkedIn Core Solution see a
65%+ increase in hires sourced through LinkedIn
Hiring the right people:
New employees sourced through LinkedIn are up to
40% less likely to leave within the first six months
15

16. 16
WHAT PROBLEM DO WE SOLVE?

17. Headhunters
Help
wanted
100X
10-­‐25%
• Low
volume
• High
cost
• High
quality
• High
volume
• Low
cost
• Low
quality
Execu5ve
search
Job
Boards
WHAT
PROBLEM
DO
WE
SOLVE?

18. WHAT
PROBLEM
DO
WE
SOLVE?
>80%
238+M
<20%

19. WHAT
PROBLEM
DO
WE
SOLVE?
Passive
Candidates
Brand
Source
Manage
Measure
Employer
of
choice
Engage
Create
your
talent
pipeline
Understand
your
process

20. Talent Solutions