3. Agenda
•Belgium Market Insight /Edwin de Vries 15:30-15:40
•LinkedIn solutions update/Marlene de Koning 15:40:16:30
•Break 16:30-16:40
•LinkedIn solutions update/Marlene de Koning 16:40-17:00
•LinkedIn agency program/Chris Cherry 17:00-17:30
•Drinks 17:30-…….
3
4. Connect the world’s professionals to make them more productive and successful
Our mission
5. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
100M+
UNITED STATES OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
2M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
5M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+
Members
worldwide
+2
New members per second
187M
Monthly unique visitors
4M+
CHINA
7. 2m + registered members
registered members (as of May 2014)
This represents 2 in 5 of the workforce*
Source: LinkedIn Internal data
* Source: CIA World Fact Book -The size of the Belgian workforce is approximately 5.055 million (2012 est.)
8. 1.6m +
people visit LinkedIn on a monthly basis
7m +
visits to LinkedIn on a monthly basis
30m +
Page views on LinkedIn on a monthly basis
Source: Quantcast August 2013 data
9. Source: LinkedIn Internal data
Percentages only for active members in May 2013
•The European commission is the top institution with 160K followers
•Janssen Pharma, AB InBev, the European Parliament, BNP Paribas and Solvay are leading the way with 45K+ followers
26K Belgian companies have a LinkedIn Company Page
10. Targeting : Directors and Above Geo: UK
How do Belgian members engage on LinkedIn?
Connect & Communicate
67% Network with other professionals
Professional Insights
67% Stay up to date on industry discussions
Source: LinkedIn Internal data Percentages only for active members in May 2013
Research People & Companies
80% Learn about what other colleagues & companies are doing
11.
12.
13.
14.
15.
16. For our customers
Hire
Power half of all hires
Market
The most effective way for marketers to engage professionals
Sell
The start of every sales opportunity
17. For our members
The professional profile of record
Connect all of the world's professionals
Identity
Networks
Knowledge
The definitive professional publishing platform
18. 80% of professionals today are passive candidates
Active Candidates Work on their job search
- Search job boards
- Seek out many opportunities
Passive Candidates Work on doing their jobs better
- Develop networks
- Only listen to the right opportunities
20% Active
80% Passive
300M+ Members worldwide
19. 2008
2014
Direct Sourcing
Core Solution
Social Recruiting
Direct Sourcing from the LinkedIn member base, targeting active & passive members with relevant opportunities
Developing Employee Value Proposition to support direct sourcing efforts and employee networks to increase exposure to relevant members
Building and engaging with talent communities using targeted content and messaging to position yourself as employer of choice
Product Evolution
Talent Solutions
20. 2008
2014
Direct Sourcing
Core Solution
Social Recruiting
Recruiter & Job Slots
Recruiter, Job Slots,
Careers Pages & Work With Us
Recruiter, Job Slots, Careers Pages, Work With Us, Rec Ads, Talent Direct, Check-In, Sponsored Jobs, Sponsored Updates
Product Evolution
Talent Solutions
21. Recruit
Direct Source from
highly engaged,
“warm” talent
community and
develop pipeline to
hire
Engage
Engage them with
compelling content to
position yourselves
front of mind as a
thought leader and
employer of choice
Build
Target potential
candidates to build
awareness of your
brand
Social Recruiting
Talent Solutions
22. Awareness
Engage
Pipeline
Hire
Rec Ads
Talent Direct
Sponsored Jobs
Sponsored Updates
Careers Page & Work With Us
Talent Updates
Groups
Recruiter Jobs Slots Talent Pipeline Check-In
Social Recruiting
Talent Solutions
23. Awareness
Engage
Pipeline
Hire
Rec Ads
Talent Direct
Sponsored Updates
Sponsored Jobs
Social Recruiting
Talent Solutions
31. Talent Direct Specs – At a Glance
34
Please submit all information below 7 days before target launch date
Inbox InMail Subject Line – 60 characters maximum (includes spaces)
InMail Header – 45 characters maximum (includes spaces)
InMail Content – 200 words maximum
Campaign Name in Recruiter – 30 characters maximum
Banner Ad – 300x250 or 300x600
o File Type: .jpg, .gif (animated is ok), or .png (no Flash)
o Maximum file size: 40kb
o Click Thru URL
33. Not all jobs are created equal Some are higher priority than others
Financial Analyst
Software Engineer
Sales Operations
Senior Engineer
IT Administrator
Sales Director
34. Sponsored Jobs helps fill your most important roles faster
Financial Analyst
Software Engineer
Sales Operations
Senior Engineer
IT Administrator
Sales Director
35. MARKETING
Members see personalized jobs every time they log in
Erica Robertson
ACME systems
Sr. Software Engineer
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Software Engineer xyzCo – Sunnyvale, CA
x
Software Engineer
Commona – Palo Alto, CA
x
x
Sr. Software Engineer Crosswise Group – Palo Alto, CA
36. MARKETING
Showcase your most important jobs to the best talent
Erica Robertson
ACME systems
Sr. Software Engineer
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Sponsored
Software Engineer xyzCo – Sunnyvale, CA
x
Software Engineer Commona – Palo Alto, CA
x
x
Sr. Software Engineer
Crosswise Group – Palo Alto, CA
x
Software Engineer
Tyler Corp. – Palo Alto, CA
•You control how often your job appears here
•Pay directly for results
40. Corporate Branding Content
PR
Awards
Corporate Blog
Earnings
Community Efforts
Job Postings
Best in Class on LinkedIn
41. Sponsor your best content to extend reach
Your followers, fans, members, connections will see your content.
They may spread this further through social amplification if the content is relevant and engaging.
To reach a wider audience, or to push your message out at scale quickly consider advertising.
Organic
Earned
Paid
42. Targeting
Sponsored Updates
Company Updates
Location
✔
✔
Industry
✔
✔
Company Size
✔
✔
Function
✔
✔
Seniority
✔
✔
Skills
✔
Job Title
✔
Company Name
✔
School
✔
Group Membership
✔
Age
✔
Gender
✔
Negative targeting (i.e. exclude a certain Title)
✔
Utilize deep targeting criteria
43. Awareness
Engage
Pipeline
Hire
Careers Page & Work With Us Talent Updates Groups
Social Recruiting
Talent Solutions
45. Building Targeted Pages
Select the Company Size, Job Function, Industry, Seniority, Language and/or Geography to which you would like the page targeted.
52. Gaining Insights Followers & Sponsored Updates
In their email Inbox
When they search for or are targeted with jobs
Via ads throughout LinkedIn
When they research your company and careers page
When they network with your employees
Tom VandenBosch
A virtuous cycle of engagement
Members Journey
54. Talent
2,820,846
members
members
414,111
Talent Brand Reach
Talent that’s familiar with you as an employer
Talent Brand Engagement
Talent that is interested in you as an employer
Viewing employee profiles
Connecting with your employees
Researching company and career pages
Following your company
Viewing jobs and applying
Talent Brand Index
Insights