TWICE Digital Agency on Russian Digital Content Market at Futur en Seine 2014

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Daria Vedernikova and Veronika Orlovskaya, founders of TWICE digital agency, about Russian digital content market at Futur en Seine 2014, Paris 13 of June 2014

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Daria Vedernikova Veronika Orlovskaya
TWICE digital agency
 
CONTENT
Russian digital content market

*In digital marketing since 2006

STRATEGY
DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY
PRODUCTION
WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT
SPECIAL PROJECTS
ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS
CRM PROGRAMME

AND WE ARE !
GOING TO GROW !
Regions and 55+

WE BECOMING !
INTERNATIONAL
more content and items are purchased abroad

WE DON’T KNOW
LIMITATION
56% don’t think about authors rights

BUT IN SOME
CASES WE ARE
READY TO PAY
!
25%
ready to pay

VEDOMOSTI.RU!
14000 SUBSCRIBERS (40%)
$100 - 150 PER SUBSCRIPTION
SUBSCRIPTION INCOME IS 24% OUT OF TOTAL

MORE TRENDS
▪ People a less afraid to purchase online and to live
their data online
!
▪ Government also see a dynamics regulations of e-
commerce inside and outside Russia
!
▪ And specially when we really want
it spontaneous purchase increases up to 53%

KIDS CONTENT
they are the most active users but don’t have a credit card

C2C E-COMMERCE
youtube is only leader in this area

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TWICE Digital Agency on Russian Digital Content Market at Futur en Seine 2014

1. Daria Vedernikova Veronika Orlovskaya TWICE digital agency   CONTENT Russian digital content market

2. *In digital marketing since 2006 STRATEGY DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY PRODUCTION WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT SPECIAL PROJECTS ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS CRM PROGRAMME

3. GOOD NEWS

4. 78 MLN ! active internet users

5. AND WE ARE ! GOING TO GROW ! Regions and 55+

6. WE BECOMING ! INTERNATIONAL more content and items are purchased abroad

7. SPECIFIC

8. WE DON’T KNOW LIMITATION 56% don’t think about authors rights

9. BUT IN SOME CASES WE ARE READY TO PAY ! 25% ready to pay

10. $1,2 BLN

11. MAIL.RU! $65MLN 47%

12. VEDOMOSTI.RU! 14000 SUBSCRIBERS (40%) $100 - 150 PER SUBSCRIPTION SUBSCRIPTION INCOME IS 24% OUT OF TOTAL

13. MORE TRENDS ▪ People a less afraid to purchase online and to live their data online ! ▪ Government also see a dynamics regulations of e- commerce inside and outside Russia ! ▪ And specially when we really want it spontaneous purchase increases up to 53%

14. OPPORTUNITY

15. EDUCATION  WILL REACH 1,8 BLN $

16. KIDS CONTENT they are the most active users but don’t have a credit card

17. C2C E-COMMERCE youtube is only leader in this area

18. RUSSIA IS PREDICTABLE

19. BE AWARE WITH online@twice-agency.ru