From big complex website to mobile apps. Slideshow accompanying a talk I gave in Mind the Product meetup, Hamburg, Germany

1. From big complex
website to mobile app
Liraz Axelrad
Wednesday, December 11, 13

2. Don’t sit back and wait for users
to come
Wednesday, December 11, 13

3. The users are on Mobile
• In Germany: 115 millions mobile subscribers
• (6) 91% of all people on earth have a mobile phone
• 56% of people own a smart phone
• In 2013 mobile sales overtook PC
• By the end of 2013 there will be more mobile device
on earth than people
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4. Wednesday, December 11, 13

5. Designing your product for
mobile is designing your
product for the future
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6. Technology is NOT a feature
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7. Wednesday, December 11, 13

8. Remember that?
Cool! i can
edit my
profile
Edit my
pages!
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9. The hybrid days
“Write Once, Run Everywhere”
http://readwrite.com/2011/09/29/how-facebook-mobile-was-design#awesm=~ooWenPClEwwnCA
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10. Today
3
1
2
Where
did the
profile
go?
Pages?
Groups?
4
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5
6

11. Small screen is NOT a feature
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12. Mobile and web are not the
same
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13. New context of use
New patterns of usage
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14. No peak hours
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15. Finding
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16. Snacking
Time spent in app per day: 3.2
minutes
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17. Attention = 0
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18. Simplicity
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19. Connectivity
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20. Flip it around
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21. Features
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22. Goals
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23. Don't make your current
offering a burden.
Free yourself
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24. Use the platform
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25. Communication, Notification
Airbnb.com
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26. Mobile, walk with me
google maps
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27. Mobile and web are not the
same
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28. Amazon.com
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29. Wednesday, December 11, 13

30. Align the web experience to
the mobile
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31. Put mobile in the center
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32. Your mobile product IS your
product
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33. Thank you!
Liraz Axelrad
lirazaxelrad@gmail.com
Wednesday, December 11, 13