At salesforce.com, we are committed to thinking differently and constantly pursuing fresh new ideas—which is what brings us to you. You have been identified as an innovator in your field. Please explore this deck presented at our Thursday, April 24 Knowledge Share Event at our Chicago office. Thought Leaders Sohail Sikora and Aaron Levensailor facilitate a discussion on Accelerating Implementation and Realization of Enterprise Architecture Using Force.com, focusing on both the Sales and Delivery perspectives. Our hope is to provide you with knowledge and information that will help you grow your business, and for you to share your experiences and opinions on the topic with the group as well!

1. Accelerating
Implementation and
Realization of
Enterprise Architecture
using Force.com

2. Sohail Sikora
Director, Program Architect
@Abbrevtalk

3. Aaron Levensailor
Senior Program Architect
@alevensailor

4. Agenda
• Introductions
• Enterprise Architecture : The Practice
– Define
– Measure
– Customer Success
• Enterprise Architect : The Person
– The Person and Role
– The Tools
• Thank You!
4

5. Enterprise Architecture : The Practice Defined
How do you define the practice?

6. Business Value IT Value Differentiation
Enterprise Architecture : The Practice Measured
How do you value your EA Practice and its contributions?
• Increased autonomy
• Faster time to value
• Customer relevance
• Scalability
• Quality
• Security
• Evangelist
• Strategic thinking
• Communication

7. Enterprise Architect

8. Business Value IT Value Differentiation
Enterprise Architect : The Person
What are the traits of a successful Enterprise Architect?
• Understands business strategy
• Process orientation
• Multiple technology platforms
• Maintains relevant skills
• Program oversight
• Evangelist
• Strategic thinking
• Communication

9. Enterprise Architect : The Role
What do they typically work on?
• How can we
connect the
dots?
• Vision to Value
• Let me show
you how…
• 3 to 6 month
pipeline
• 12 to 36 month
pipeline
• Current
Demand
• Critical Projects
Manage
Portfolio
Understand
Demand
Create the
Vision
Show the Way

10. Application Rationalization Methodology Multi Tenancy
Enterprise Architect : The Tools
The New World means new tools
• How to decide what belongs
where?
• What works well?
– Business processes
– Operational
– Apps that require actionable data
• What does not?
– Raw computing (Video)
– Niche Apps for few users
• Agile… Ok what does that mean?
• “We have always done it this
way.” Not really.
• Time to market is the key
• Architecture in a Multi Tenant
Cloud
• Accrues great benefits
• Releases tend to be multiple
• One release benefits all
• Different ground implies different
ground rules
– Testing
– Support
– Continuity
10

11. How do we get in touch?
Let’s keep the conversation going!
• Join our Knowledge Share Chatter Group
– http://bit.ly/SalesforceServices-KnowledgeShare
• Join our Knowledge Share Slide Share Group:
– http://www.slideshare.net/cmcgriff
• Email us: ssikora@salesforce.com
OR alevensailor@salesforce.com
• Learn more about careers at Salesforce.com
– http://bit.ly/1hkZySe OR
– Email Lisa Davie - lisa.davie@salesforce.com

13. Citations and Resources
• Architect Core Resources
– https://developer.salesforce.com/page/Architect_Core_Resources
• Enterprise Architecture Definitions
– http://pubs.opengroup.org/architecture/togaf9-doc/arch/chap02.html
– http://www.gartner.com/it-glossary/enterprise-architecture-ea/
– http://msdn.microsoft.com/en-us/library/bb466232.aspx
• Integration Resources
– https://developer.salesforce.com/page/Integration