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Get LinkedIn Savvy
- 2. About LinkedIn Largest B2B with over 250,000,000 Members in over 200 Countries
- 5. How do you use LinkedIn? Improve relationships and expand your network
- 7. Six Reasons I use LinkedIn 1. Develop a professional brand and iden2ty 2. Expand your network – keep in contact as people change companies 3. Interact with other professionals 4. Use a business intelligence tool 5. Obtain targeted news delivered daily by LinkedIn 6. Stay on top of industry trends by following and par2cipa2ng in groups
- 8. Your Profile, Your Brand Crea2ng a LinkedIn profile is an excellent way to establish and own your professional iden2ty online. Remember -‐-‐ LinkedIn profiles typically appear among the top search results when people search by name.
- 9. Creating a Savvy Profile Include – Summary – Experience – Educa2on – Awards – Skills – Recommenda2ons – Endorsements – PROFESSIONAL HEADSHOT
- 10. Your Digital Resume Your profile becomes your ‘virtual’ resume It creden2als you
- 12. LinkedIn Activities Ac2vi2es include status updates, new connec2ons, recommenda2ons, answers, comments and ar2cles liked or shared.
- 13. LinkedIn Settings & Privacy
- 14. What is a Connection? On LinkedIn, the basic type of connec2on is a contact you know personally and who you trust on a professional level. You create connec2ons by sending and accep2ng invita2ons. Once you've "connected" to them on LinkedIn, you can communicate with them directly and see their en2re profile. You also have an extended network of connec2ons made up of people who your connec2ons know.
- 17. Connections, by Company See Connec2ons, by company for targeted, direct marke2ng
- 18. Connections, By Industry Connec2ons, by Industry for targeted, direct marke2ng
- 19. The LinkedIn User Agreement states that they have the right to restrict, suspend, or close your account if warranted. The most common reason for a restric2on is sending too many invita2ons to people you don't know. • A restric2on is automa2cally triggered if too many invita2ons are: – Declined with the I don't know response. – Flagged as Spam. Fair Warning
- 20. Making Safe Connections Tips to prevent restric2ons: • Invite only people that you personally know. • Invite only those you'd recommend to others. • Personalize your invita2on message. Explain how you know them or why you want to connect. • Add a current, professional, head-‐shot photo to your profile so people recognize you. • Use an InMail or Introduc2on if you don't know someone's email address.
- 21. LinkedIn Exporting Connections Export Your LinkedIn Database To Excel
- 22. LinkedIn Exporting Connections The Most Current Database You can Use:
- 24. LinkedIn Our Company Page
- 25. LinkedIn Company Pages For a business, it's the opportunity to: • Tell your company's story • Highlight your products and services • Engage with followers • Share career opportuni2es • Drive word of mouth at scale
- 26. LinkedIn Company Pages For millions of professionals, a Company Page is a place to: • Explore companies of interest • Get the latest company updates and industry news • Research products & services • Learn about job opportuni2es
- 27. LinkedIn Groups Using LinkedIn Groups is a great way for organiza2ons to keep in touch with their members about current events and to discuss issues of common interest.
- 28. LinkedIn Types of Groups Here are a few types of groups that are currently on LinkedIn: – Corporate – College alumni – Nonprofit – Trade organiza2ons – Conferences – Industry-‐specific
- 30. LinkedIn Groups
- 31. LinkedIn Groups
- 32. Email updates, from Groups
- 33. LinkedIn Build your Network Pos2ng updates and sharing within Groups builds out your LinkedIn Network
- 34. LinkedIn Architect IASA: The Global IT Architect Associa2on
- 35. LinkedIn Attorneys, Financial Advisors Estate Planning
- 36. LinkedIn Attorney Solo A_orney Prac22oner’s Forum
- 37. LinkedIn CPA New Hampshire Society of Cer2fied Public Accountants
- 38. LinkedIn Lawyers
- 39. LinkedIn Groups A good mix
- 40. LinkedIn Leverage Your Network How many degrees away are you from the people you need to know?
- 41. LinkedIn Leveraging for Sales
- 42. LinkedIn Leveraging Your Network
- 43. Inside Track: Second Degree Connections
- 44. LinkedIn Filter by Title By Title
- 47. LinkedIn Ads and Sponsored Updates
- 48. LinkedIn Ads and Sponsored Updates Ads
- 49. LinkedIn Ads – Pay Per Click
- 50. LinkedIn Ads – Targeted By Location
- 51. LinkedIn Ads Targeted By Industry, Size
- 52. LinkedIn Ads – Setting a Budget
- 54. LinkedIn Reporting: Ads and Sponsored Updates
- 55. LinkedIn Monitoring: Ads and Sponsored Updates
- 57. LinkedIn Reporting: Sponsored Updates
- 62. LinkedIn Protecting your brand • Remember: the wri_en word is forever. • Don’t be too spammy – Social networks are all about the conversa2on. Engage with people, add value, listen, share ideas, like other peoples comments, and present your marke2ng – don’t just present your marke2ng. • Don’t be confronta2onal. Try to resolve problems the same way you would if you were face to face with the person… on stage… in front of thousands… and as if it’s being recorded. • Use the same decorum that you would use in any public event you a_end when represen2ng our brand. • Support each other’s comments where you agree and share.
- 63. LinkedIn ROI Measure success -‐ Measure quarterly for growth: • The number of people in network • Website referral traffic from LinkedIn • Measure new names to Salesforce with LinkedIn key code. • Measure sales leads and closed sales.
- 64. Go Forth, and Be Savvy on LinkedIn Lisa Landry Savvy Workshop Create > Print > Promote Phone: 603-‐792-‐0080 Ext 12 Mobile: 603-‐759-‐3343 lisa@savvyworkshop.com linkedin.com/in/llandry Twi_er: @SavvyWorkshop h_p://facebook.com/SavvyWorkshop Thank you!