Here's our take on what we think will take off in the new year for social media trends. And yes, Pinterest included.

1. Presented by Red Shoes PR, Inc.

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Who is using what?

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#1Go Where Your Audience Is
As the world of social media continues to expand,
focus on where your audience is and work on
those sites efficiently.

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#2 Google+ Is Sticking Around
Having just past the 62 millionth user
mark and a prediction of 400 million
users by the end of 2012, Google+ is
here to stay.
Don’t make your page a carbon
copy of your Facebook.
Expect a more enhanced Google
Analytics as Google tries to fix
questions about ROI.
Google Hangouts allows groups of
people to chat, view live streaming
videos and share content together.

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#3 Facebook Timeline for Business
•Companies must think more about the story of their history and
how to tell it to customers.
• Can subscribe to
•Large cover photos gives it the look of a website
•Not able to just hide problematic posts by pushing them down
•Verizon Wireless

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#4 Be Flexible, Fast
The constant changing of social media =
• Real-time responses to people are vital
• Using creativity to take advantage of current trends and
pick up on the marketing opportunities they create.
This requires having the right infrastructure in place, so
employees know which social media opportunities add value
to the company and its customers.

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#5 New Social Media Platforms
Emerging platforms like QR codes and Pinterest can
be utilized for business
>Affinity Health System

8. #6 Photo & Video Will Blossom
Photo and video-based social interaction will continue to
grow with the powerful cameras on smartphones.
Enables followers to see and feel the world through the eyes
of another.
Respond in a timely manner

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#7 Mobile Websites
Check to see how
your website looks
on a phone at
howtogomo.com
Businesses aren’t going to survive without being
where customers are at – on their smart phones.
Give customers info, customer service, coupons,
reward cards and access to your website at all times

10. #8 The Year of
the Apps
Apps give some
organization to the
chaos of constantly
streaming information
Companies that create
apps and widgets for
their own information are
benefitting customers
and promoting the
business at the same
time

11. #9 Blogging is still going strong
Blogs have been a
successful platform for
the last few years and
will continue to grow in
popularity
Position yourself as a
leader in your industry by
giving your organization
a voice
Place an importance
on engagement!
Find your niche and own
it! (Bassett)

12. #10 Social Media Is Not the end all, 12
be all
Social media won’t replace the need for human contact
Although being online can drive up new business, the power of
face-to-face networking can never be forgotten.

13. #11 Facebook’s New Insights
Facebook has changed it’s insights to include a range of
analytics that tell how your content is resonating with
customers and where those customers are coming from
You can view:
- Audience Demographics
- # of people who’ve talked about your
company
- # of people who’ve seen your
message
- Details of how well a post was received
- How likely a person is to share a post
- How you reached people
-# of unique visitors
Red Shoes Insights 13

14. Have a social media
crisis plan in place
before there’s a need
for one
Make the plan available
to all employees

15. Questions? Please contact us
Red Shoes PR, Inc.
www.redshoespr.com
Email: pr@redshoespr.com
Twitter: @RedShoesPR
Facebook: www.facebook.com/redshoespr